Facebook and The Nielsen Company have formed a strategic alliance designed to leverage Facebook’s global consumer base and Nielsen’s marketing research capabilities. Their first venture is called Nielsen BrandLift and it provides Facebook users with the option to join in on polls which measure their attitudes and purchasing intentions from the display advertising that appears within Facebook. Nielsen Brandlift will be firstly launched in the US and then roll out around the world. This new joint venture is Facebook’s second major attempt at leveraging its consumer base for marketing purposes after ceasing using its contentious advertising platform called Beacon.
You may also like
Facebook pages are getting an updated layout and several new features. New Features: Notifications when fans interact with your page or posts […]
Organizers of the 2009 BlogWorld & New Media Expo, which will gather the leading voices of social media in Las Vegas from […]
Kansas-based Evolv Solutions has announced the launch of MBEConnect, a business social networking Web site created to enhance communication among minority- and […]
Grafdom, the region’s leading online competitive intelligence unit, announced that one in every 20 Internet visits went to one of the top […]