Daily Archives: August 11, 2009

8 posts

YellowPin Announces Twitter Integration

ABD3 LLC, the social networking developer, today announced the latest feature on its popular YellowPin® application.

The newest YellowPin feature allows a simple text message to YellowPin to update not only your Facebook status but also your Twitter feed. You can now post to your two most powerful social networks right through your mobile phone in real-time and from wherever you are.

The Twitter integration follows closely on the heels of the recently launched Buzz feature. While the Buzz feature lets you instantly and automatically receive updates from your favorite people and places right on your mobile phone, this latest integration lets your Twitter followers as well as your Facebook friends and fans know what you’re up to whenever you want them to. At a cool new bar? YellowPin it. Relaxing with your friends at the beach? YellowPin it. One simple text to YellowPin will let anyone you want know what you’re up to.
Since YellowPin does not use GPS, you are never followed and you choose who can and cannot receive your updates. Unlike other services, it is so much more than just about people – it is about people and places. For instance, in addition to updating your activity, location or comments, you can also get the Buzz from your favorite venue or be informed automatically if two or more of your friends are hanging out in the same place.

“We continue to look for ways to add value to YellowPin,” commented Sayles Braga, CEO of ABD3. “The Twitter integration is only one of several new features we are developing that increase YellowPin’s power. More than ever, people depend on their mobile phone to access their social networks, but it is a hassle to update all your networks separately. So YellowPin now lets one simple text message update your Twitter, Facebook and – of course – YellowPin accounts.”

More About YellowPin

YellowPin enables subscribers to draw on their existing social networks in order to engage in real world social activities–with users in complete control of what information they choose to share. With universal accessibility in the United States, YellowPin easily integrates with users’ established social networks and their desired real time behaviors and interactions. For more information or to subscribe, please visit http://www.yellowpin.com

Yonkly.com Announces Acclaimed Micro Blogging Platform

If social networking is the big man on campus when it comes to popular sites on the internet, then micro blogging is his stunningly beautiful girlfriend. Micro blogging, the dissemination of short messages to a targeted group of recipients is most famously represented online by Twitter.com. While Twitter makes a great tool to share and receive information with and from friends online, Yonkly.com has just announced the release of their own enterprise micro blogging solution that can be purchased for a flat fee and used internally as a way to improve communications. It is Twitter-in-a-box.

“Micro blogging is something that has proven to be an incredibly effective communication and collaboration tool, our goal was to take the widely praised Yonkly platform and offer it as a one-time purchase to individuals and businesses that want to improve their internal communications. In other words, we offer a Twitter like solution for your own servers,” explains Yonkly Founder Emad Ibrahim.
With this innovative collaboration tool titled Yonkly Standalone Edition users can post messages to other members in real time, conversations are threaded for easy follow up discussions, pictures are effortlessly integrated into the sharing tools, and users are given their own unique accounts. For those that want to streamline communication within an organization the Yonkly Standalone Edition is the perfect tool. Further users can customize the look of the software with a variety of skins, and even monetize the software with subscription tools that are built in to the program.

“When I created Yonkly I wanted to give people more than just an online tool that was useful to them, I wanted people to be able to purchase the software one time, pay no further fees, allow them to customize it to their specific needs, and host it on their own server. Imagine if more businesses were able to communicate like one does on Twitter? So much more would get done each day. We took Twitter, added more advanced features and controls and packaged it into a single application that will run on your servers. Your data and communication is as private as you want to make it,” says Emad Ibrahim.

In addition to the enterprise standalone solution Yonkly has a robust affiliate program and is used by over 3,500 existing networks. Recently Microsoft purchased the software for use with one of their internal groups.

“If you want to improve communication internally, create a niche network that is as high tech as it is easy to use, the Yonkly Standalone Edition is your absolute best bet,” says Emad Ibrahim in regards to his powerful standalone micro blogging platform that is now available for purchase.

For more information on the company and its Standalone Edition visit http://yonkly.com.

Brighterplanet.com Relaunches; Site Helps Consumers Take Charge Of Carbon Footprint

Brighter Planet, a clean-energy startup that helps people adopt planet-friendly practices and reap rewards while doing so, turned on their new website today. A free, fun, and easy-to-use web utility, the new brighterplanet.com brings some order and control to what can be a difficult process — tweaking one’s lifestyle to minimize the amount of carbon pollution produced.

Brighterplanet.com — a year’s work in the making and built from ground up with the assistance of web design firm Happy Cog — is also the only player in the environment niche that is both a data-driven utility and a social web application tailored to fit seamlessly into today’s web landscape. The new site will have special appeal for young professionals, working parents, and small business owners —people with very full schedules, a tendency to be active participants in online social networks, and a desire to be part of the solution to environmental challenges.

“Americans ranked lowest in National Geographic’s recent Greendex survey on consumer progress toward environmentally sustainable consumption and citizen behavior, but they also exhibited a stronger-than-average belief that their personal actions can make a difference,” said Patti Prairie, Brighter Planet’s CEO. “We see opportunity in the gap between those findings. Most people want to be greener. We show them how personal choices add up, how to get started, and where to pick off low-hanging fruit.”

The backbone of the new site is a smart, agile carbon calculator that doesn’t require that users answer hundreds of questions to make a meaningful start on reducing/offsetting their footprint. As users begin to make real headway, they can return to the calculator, add more information about behavior and choices, and reflect accomplishments. In return they get an ever-more-precise sense of their personal carbon footprint, tailored recommendations of conservation projects, and visualizations of their progress.

The application encourages users to send in their own conservation ideas, rate tips, and share text, photos, or video demonstrating their accomplishments. It also allows users to easily find, follow, and commend actions of friends. And it rewards progress with a compelling “activity feed” that showcases one’s process of learning to live carbon-free — adding a new dimension to one’s presence on Twitter or Facebook.

About Brighter Planet

Brighter Planet (www.brighterplanet.com) helps people manage their environmental footprint. The clean-energy start-up is pioneering a new environmentalism — one that is accessible to everyone, fits one’s lifestyle, and is fun to share. Its engaging campaigns tap the power of social media to help people learn about emissions, conserve what they can, and offset the rest. Its carbon offset products, the Brighter Planet Visa credit and debit cards and Offsets by Brighter Planet, invest in only the most reputable climate solutions. To date, more than 100,000 people have used the company’s climate change solutions.

Mobile Community QEEP grows even faster than online communities Facebook and Myspace

With a growth rate of more than 100% in the last 6 months, today the mobile community qeep reaches the 2,000,000 user mark. Having only been released internationally in March 2008, qeep reached its first 1 million users in less than a year and by April 2009 had already 1,500,000 users.

Qeep’s user figures are convincing, especially when looking at the growth rates experienced by the well-known internet communities like Facebook and MySpace. Nielsen recently published a study entitled „Global Faces and Network Places” in which they estimated that internet communities experience a yearly growth rate average of 5.7%. Being so, the big online players are now starting to face intense mobile competition.

At first glance, this development might be surprising. However when taking a closer look, the key advantages that mobile communities have over online communities are clear to see. The mobile phone as a communication media is just more portable than home computers; it’s always there and a great deal smaller in size, too. In comparison to the mobile adaptations of online communities, applications like qeep which were originally developed for the mobile phone, are consequently already in line with the specific needs and restrictions of mobile devices. The design, navigation menu and application structure are not adapted from an online platform, but in fact have been developed specifically for mobile phones and are therefore much easier to use and offer more user comfort.

The success of mobile communities can be seen in qeep’s impressing growth figures. 2,000,000 users, 1,000,000 of which signed up since February 2009, over 100 million private messages sent (QMS) and over 200 million page impressions every month prove the growing popularity and activity happening in mobile communities.

About qeep
Qeep is produced and distributed by BLUE LION mobile GmbH, a privately held company founded in 2006 by former executives of T-Mobile International and Nintendo. Based in Cologne, Germany, BLUE LION mobile GmbH is a pioneer in the field of interactive mobile applications. For more information about qeep and BLUE LION mobile, visit www.qeep.net and www.bluelionmobile.com. To download qeep on your mobile please visit wap.qeep.net.

Social Networking Meets the International Marketplace with VandM 2.0

Vintage and Modern, Inc. , a dynamic online marketplace for antiques, modern furnishings, art and jewelry is revolutionizing the way people shop for vintage pieces with the launch of VandM 2.0. In addition to social networking elements that will encourage dialogue between dealers, buyers and collectors, the newly redesigned site offers the company’s services in over 40 different languages. It will now be possible for an interior designer in New Mexico to easily source ornate wooden statues in Lithuania. With the new technological improvements in place, the design community around the globe will have a greatly expanded resource at their fingertips.

Connecting buyers while empowering dealers is what VandM is all about. As VandM Director of Sales, Chris Sansbury, states, “With this new international and social focus, we are building on the site’s already open and positive approach. VandM is regularly visited by a growing community of designers, collectors, dealers and savvy consumers and these enhancements will allow them to get even more from the market experience. With 2.0 we are creating an interactive environment of like-minded design-lovers that stretches across the globe.”

Expanding Global Reach
The goal of the Internet—particularly with the onset of user-generated content and open source networks—is to share information across all borders. Yet companies continue to be stumped by the language barrier. VandM took a cue from Facebook, whose European growth was in the triple digits after offering different versions of the site in each country’s native language. It realized there was a real opportunity to sell across the globe—but only if the interface took cultural sensitivity into account. Enter: VandM 2.0.

The redesign of the site includes an international component that offers VandM services in over 40 different languages—from Arabic and Bulgarian to Spanish and Vietnamese. Using a mixture of computer-generated technology supplied through google and human interpretation, data is entered in a country’s native tongue and then translated into a user’s language based on the settings they choose. A built-in conversion rate mechanism also offers pricing according to a visitor’s native currency.

This effort to reach out to the international community is the first step in a multi-year initiative to add dealers from across the globe and offer collectors an expanded resource. “Current technology is allowing us to create a global marketplace where design-savvy people can meet and talk with one another, regardless of location or language. It is really like no other market on the internet,” notes Vintage and Modern, Inc. co-founder and media guru Bill Indursky.

Social Networking?
Until recently, social networking and e-commerce have been fairly mutually exclusive. While the latter lacks personality and the human touch, social network sites are still at a loss on how to generate revenue. Looking towards the next logical step in the evolution of the web, VandM is creating a marketplace where people matter.

Similar in look and feel to popular social networking sites, users can upload their photo and enter basic information such as location, schooling and work to create a more social atmosphere. Customers can then request “connections” from other customers or dealers, helping them associate with like-minded people. A messaging function allows users to receive alerts from their favorite designers while shops can interact directly with their customer base.

Although the new site focuses on interaction and openness, VandM still keeps an eye on built-in security and makes every effort to safeguard people’s privacy, be it sellers or buyers. Like other social network sites, users must approve the connection—controlling the amount of access to a user. There is no open forum or “wall” to leave comments, but users can send private messages. Indursky adds. “It is a new form of niche marketing not yet tapped. We believe that in the future, markets with a social component will be the new paradigm. Customers can set comfortable boundaries based on their interests.”

Dealer Support
Another important new aspect of 2.0 is the addition of enhanced statistical analysis for dealers. Dealers will now be able to monitor their ranking in relation to other dealers on the site based on a novel algorithm created by VandM that tracks sales in relation to price, quantity and inquiries. Dealers will not be able to view other dealers’ rankings, but it provides an excellent measuring tool for performance. In addition, they will be able to better understand the customer inquiries generated by the site and gage selling patterns both online and in stores to better track design trends. Sansbury continues, “VandM is truly a partner to the dealers on our site. We are committed to their success. To this end, we are working closely with the dealer community to help them make smart business decisions that will allow them to grow even in these challenging times.”

Mayor Sbranti Launches Social Media Outreach via nuAlerts

Dublin Mayor Tim Sbranti announced today the launch of his website (www.timsbranti.net) and his network on NuAlerts (www.nualerts.com), a social media marketing tool for getting the word out to his residents via Facebook, Twitter, SMS, and email. Mayor Sbranti will use these new online tools to accomplish his mission of transforming City of Dublin into a Smarter City with better informed and connected residents. Residents can “Be the First to Know” about breaking news, important events and emergency notifications by signing up for Mayor Sbranti’s nuAlerts in under a minute.

“I am committed to improving communication within the City of Dublin and believe that nuAlerts gives our residents unprecedented choice and access to breaking news and information,” said Mayor Sbranti. “My constituents can be the first to know about important updates on the City of Dublin by getting Mayor Tim Sbranti’s nuAlerts via email, SMS, Twitter, iGoogle and more.”

Mayor’s nuAlert dashboard lets any local website display real-time news directly from the Mayor with automated updates. This dashboard is free and takes a few clicks to add to any site or blog.

“Our mission at nuAlerts is to help local communities connect real-time while enabling local businesses to thrive during these tough times. We’re delighted to be the social media marketing and information service chosen by Mayor Tim Sbranti.” said Reena Jadhav, an East Bay serial entrepreneur and Founder/CEO of nuAlerts.com.

With nuAlerts and Mayor Tim Sbranti’s Website, residents can receive time-sensitive alerts and key information on emergencies, the city budget, council agendas and updates, local events, news, and the Mayor’s Report, all via their preferred channel. Read the Top 10 Reasons to Receive nuAlerts.

Here are a few recent nuAlerts from the Mayor:

News nuAlert from Mayor Tim Sbranti: It’s Official! The Alameda County Fire Department is moving its operational headquarters from San Leandro to Dublin – on Sierra Court.

Daily nuAlert from Mayor Tim Sbranti: The City of Dublin approved the Adopted 2009-2010 Budget with no cuts to programs or services. Visit http://www.timsbranti.net for more info.

Bazaarvoice Unveils New Social Network Accelerators

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today unveiled new Social Network Accelerators to help its clients effectively leverage social networks in their social commerce strategies. Bazaarvoice, which pioneered the social commerce market, launched ShoutIt! in 2007 to help marketers amplify the voices of their most influential customers on social networks. The company continues to lead the industry in defining new ways to maximize measurable ROI from social initiatives.

With the new Social Network Accelerators, Bazaarvoice ensures that companies achieve more from social commerce by using social networks like Facebook and Twitter as a distribution channel for user-generated content created on brand sites. The new capabilities also help companies strategically plug into social networks to drive participation and gain valuable customer data that can be used to optimize the user experience on eCommerce and brand sites.

“Twitter is posting 1,928% year-over-year growth. Facebook has more than 87 million unique monthly visitors and is the fourth most visited website in the world. Clearly there is a tremendous marketing opportunity in these numbers, but most efforts to date have fallen flat,” said Brett Hurt, founder and CEO of Bazaarvoice. “Our new Social Network Accelerators give brands a blueprint for plugging into social networks in the right way to drive sales. It all starts with engaging users through social commerce applications such as Ratings & Reviews, Ask & Answer, and Stories – and gives brands an integrated strategy to tap into social networks for better distribution, participation, and profile information.”

“Bazaarvoice has been a consistently forward-thinking partner in terms of social media,” said Dmitri Siegel, Managing Director of Urban Outfitters. “We’re very excited to continue to work together to engage our community through social networks and get measurable results from our social commerce implementation. We are very happy to have Bazaarvoice as a key strategic partner in our integrated social strategy.”

Like all Bazaarvoice offerings, the Social Network Accelerators are designed to meet the needs of large brands with the industry’s best technology, client services, community moderation, analytics, and partner integrations.

New Capabilities:

Distribution: Bazaarvoice integrates with Facebook Connect to distribute user-generated content and engage customers. For example, customers are able to automatically publish Reviews, Answers, and Stories directly to Facebook in order to amplify their voices and share their opinions with their network of friends. The new feature also gives retailers the flexibility to determine how and when content is displayed on the social network.
Profiles: Bazaarvoice brings a user’s network of friends into the shopping experience by prominently displaying opinions of friends who also shop on the site. This integration of a user’s social network helps to accelerate purchases and drives further site engagement.
Participation: Bazaarvoice taps users directly in the social networks where they’re already engaged with the brand to discuss that brand’s products, brand, and to share their knowledge. Ultimately these contributions are funneled back to the brand’s site where it can further impact social commerce objectives.
In conjunction with the announcement of its new Social Network Accelerators, Bazaarvoice is coupling new best practices through Community Managers who are dedicated to helping clients gather more user-generated content to further sales and recommend how to do it in a measurable way. Additionally, through its Radius partner program, Bazaarvoice integrates with a broad ecosystem of more than 30 partners in order to help its clients accelerate social commerce adoption and maximize measurable ROI.

“We’re hearing directly from clients that the social networks are important, but it’s been difficult to extract any value historically,” said Sam Decker, CMO of Bazaarvoice. “Advertisers are rushing in with the same broadcast medium strategy, and it fails to work in these intimate environments. We’re connecting the reach and visibility of social networks with the relevance and structure of our Social Commerce platform. This will help our clients turn this complex new medium into measurable results.”

About Bazaarvoice

Bazaarvoice’s Software as a Service (SaaS) solutions have served more than 60 billion pieces of customer-generated content on more than 575 brand web sites like Best Buy, Costco, Dell, Macy’s, Overstock, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter at www.twitter.com/bazaarvoice.

Twitter, Facebook and co. find themselves targeted by the Cyber-Mafia

Social networking sites such as Facebook, StudiVZ or Twitter are enjoying increasing popularity. The growing visitor numbers and constant new offers ensure that cyber criminals are also taking note of these portals, causing them to be increasingly targeted by the black economy. Alongside social networks, Windows users will continue to remain amongst the favourite victims of attacks using worms, Trojans and viruses. Moreover, the attackers are increasingly targeting the users of smartphones. Overall the proven business models of spam, spyware and adware will ensure that the tills of the malware developers remain full. The German security software manufacturer G Data describes these and other developments as well as the prognoses for malware of all types in its now published malware report for the first half of 2009.

As by now, many malware gateways have been closed by security technologies, the attackers are shifting to less protected areas. The largest chances of success in this respect are offered by websites with their numerous applications. Due to this development, the experts at G Data assume that users can count on constant new and crafty malware attacks via the Internet.

++ Ralf Benzmueller, manager G Data Security Labs: “We increasingly expect these deceptive approaches on social networks. Twitter, Facebook, XING and MySpace are increasingly being used for phishing actions or to spread malware. However, worms that move in a targeted way through these networks, are also starting to gain momentum. Koobface is the first of many such attacks.” Benzmüller immediately offers tips about how you can protect yourself against such attacks: “Of course both browsers as well as the antivirus programs used should always be kept up-to-date. In addition, any links in emails which apparently originate from friends and acquaintances should be carefully checked before you click on them, as it’s precisely here that hidden dangers often lurk.”

++ Malware barometer: malware programs at record levels, but reduced rates of increase In the first six months of the year G Data has identified 663,952 malware items, which is more than twice as many as in the comparable period of last year. Nevertheless it is apparent that the measured rates of increase are no longer as great as in the past years.

“One reason for this is the worldwide economic crisis,” says Ralf Benzmueller. “It is causing the number of orders to drop, even in the black economy, which is weakening the eCrime industry.” However, even with fewer variants in fewer families, malware output is not going to fall significantly. Instead, there is a concentration in the market, with the remaining players servicing the same demand.

++ No more mercy: eCrime discovers Apple and Unix as new targets These sectors too will now be filling the wallets of the writers, distributors and exploiters of malware. And once again, the occasional success of the law enforcement agencies isn’t going to change anything. As before, the users of Windows operating systems remain targeted by the attackers, even if the number of malware programs aimed at Apple, Unix and mobile computers is going to increase in the near future.

++ New malware for smartphones and portable computers G Data has observed a new phenomenon in the development of malware for portable computers and smartphones. Although these were for a long time a niche product, the number of new malware programs for smartphones and portable computers has nearly doubled in the first half of the year. For the first time malware targeted at mobile devices has made it into the top 5. Overall, 106 new malware programs have surfaced. Approximately 90 of these programs have no propagation routine of their own and are primarily used to send text (SMS) messages to primarily Russian and Chinese telephone customers. Only the Yxe family spreads independently via text (SMS) messages with a link to a website. The file, which is offered for download there, is signed by Symbian. Thus, as previously, the only required user action is reduced to a click.

++ Trends for 2009:
For the second half of 2009 G Data’s experts expect a further increase in malware. Nevertheless the rates of increase should turn out to be reduced, while malware continues to flood Internet. Particularly alarming is that the infection methods used are becoming more and more mature and sophisticated, so that the risk of malware damage will increase for PC users.

You can find more facts and figures about cyber criminality as well as a forecast for the second half of 2009 in the G Data malware report under: www.gdata-software.com/about-g-data/press-centre/news/new…

G Data Software AG is an innovative and rapidly expanding software house focusing on IT security solutions. As a specialist for Internet security and a pioneer in the field of virus protection, the company, which was founded in Bochum in 1985, developed the first antivirus program more than 20 years ago. Over the last five years, no other European manufacturer of security software has won more national and international test awards and distinctions than G Data. As a quality leader, G Data combines the best security technology in the world in its products. Examples of this are the DoubleScan technology with two independent virus scanners or the immediate protection of OutbreakShield. G Data Security’s product portfolio encompasses security solutions for end customers, medium-sized businesses, and large companies.
G Data security solutions are available worldwide in more than 40 countries.

More information about the company and the G Data Security solutions is available at www.gdatasoftware.com