A new website called GetNosy.com hopes to change the world by forcing good behavior from people and businesses through free flow of information, shaming for bad behavior, and celebration of good behavior. The site concept is simple and easily understandable.

Good people know what good behavior is. Some people either do not know or just don’t care. Bad people are everywhere. This is getting old. They lie, cheat, and mislead. They are rude, selfish, inconsiderate, etc. GetNosy.com supports a novel concept, which is that all people should be good!

What about stupid people? You encounter them everyday. Are they really that dumb or do they just not care? Who knows, but there is one thing we can count on, and that is that bad and stupid people will most likely continue to do bad and stupid things until the facts of their actions are brought to light. Even then this type of person is likely to deny wrong doing at first, but once they see enough GetNosy.com users submitting reports, they will eventually be forced to take responsibility for their actions and hopefully then change for the better.

The simple solution that GetNosy.com provides for our world is a central clearinghouse where users submit detailed reports about a person, company, or other entity with which they have experiences and/or opinions. In the report users identify a person like in a police or credit report, so that other users can be sure who the person is, and users then describe events and opinions that motivated them to submit the report.

Other users can immediately search for reports, review them, and communicate with the report author via GetNosy.com’s Anonymous Email System if they want to ask questions about the report and find out more about the report author’s experiences and opinions regarding the report subject.

Uses for the website are wide-ranging, from reporting a corrupt politician, someone that owes you money, a person that beats their wife, to someone that is wearing a bad tie. The beauty is that users remain anonymous and can communicate anonymously via the website about the report subject to share additional information.

Users who have encountered someone in the past that they would like to warn others about should take a few minutes to submit a detailed report. If users know someone who is great, they should submit a report about them too.

GetNosy.com offers free registration which only requires an email address and password. Registered users can submit unlimited reports, which become instantly viewable by other users worldwide. Free users also receive limited access to the site’s Daily Searching System, which performs user-defined searches on a daily basis and emails the results, so that users can quickly become aware of new reports that are posted. Searching for and reviewing reports does not require registration, but use of the site’s Anonymous Email System and Daily Searching System requires a paid membership.

GetNosy.com has begun marketing efforts worldwide. Although only necessarily 100% legal in The United States, the pages are translated via Google Translation so that non-English speaking Internet users can avail themselves of the website. The website has both free and pay-for-use components, similar to a dating site, and aims to be like police reports and credit reports, but to be for use by regular people.

GetNosy.com plans to connect with social networks and includes viral marketing components that it hopes will assist in spreading the word so that bad behavior can be eradicated once and for all.

The website includes detailed FAQ, Legal, Rules, Uses, and How-To sections.

A directory containing personal details about more than 100 million Facebook users has surfaced on an Internet file-sharing site. according to thinq.co.uk

The 2.8GB torrent was compiled by hacker Ron Bowes of Skull Security, who created a web crawler program that harvested data on users contained in Facebook’s open access directory, which lists all users who haven’t bothered to change their privacy settings to make their pages unavailable to search engines.

The file contains user account names and a URL for each user’s profile page, from which details such as addresses, dates of birth or phone numbers can be accessed

Social networks have become a critical, but underutilized, aspect of the marketing process, according to Gartner, Inc. Gartner analysts have examined the way social networks shape consumer buying behavior.

The majority of consumers rely to some extent on social networks to guide them in their purchase decisions. These social networks often include individuals who fulfill different roles or functions in recommending products to people they are connected with.

Gartner conducted a survey in the fourth quarter of 2009 of nearly 4,000 consumers in 10 key markets and used the resulting data to identify groups who can play a vital role as influencers in brand awareness, market research and viral marketing campaigns.

“Our survey results showed that one-fifth of the consumer population is composed of ’Salesmen,’ ’Connectors’ and ’Mavens.’ These are three roles that are key influencers in the purchasing activities of 74 percent of the population” said Nick Ingelbrecht, research director at Gartner. “Salesmen and Connectors are the most effective social network influencers and the most important groups for targeted marketing based on social network analysis”

Gartner’s social network framework defines the following roles:

* Connector — Connectors perform a bridging function between disparate groups of people. They have contacts in different social groups and enjoy introducing people to each other. Connectors come in two types: (1) Heavy Connectors, who have varied but tight circles of friends and family with whom they maintain very regular contact; and (2) Light Connectors, who span a much wider range of different groups, but inevitably with ties that are much weaker and less frequent.
* Salesman — Salesmen have extensive social connections, but their defining characteristic is their propensity to persuade people to do things, buy certain products and act in certain ways. This role is not so much a commercial activity but a personality trait that impels Salesmen to get people around them to act on information in highly directed ways.
* Seeker — Seekers connect with other people in order to find out the information, skills and obligations they need to conduct their daily lives. When Seekers go shopping, they tend to seek advice from experts who tell them which are the best gadgets to buy, where to get them and at what prices.
* Maven — Mavens are knowledge exchangers or information brokers. They are experts in particular areas, and other people go to Mavens for advice. Unlike Salesmen, Mavens aren’t out to persuade people but use and acquire information for their own interests. Firms that reach out to Mavens could come unstuck because Mavens are just as happy spreading negative commentary about a product or company as a positive message.
* Self-Sufficient — These people prefer to find out for themselves what they need to know in order to satisfy their needs. Self-Sufficients do not pay much attention to other people’s recommendations of new products; they prefer to do their own research and make up their minds in their own time. This group of people can be a tough market to target because they are relatively impermeable to viral influences and bandwagon effects.
* Unclassified — Two-thirds of the population did not definitively fall into any of these social network categories. This was to be expected and reflects Gartner’s approach to processing the survey data, which did not classify respondents who did not clearly fall into one of the categories. In addition, people more often than not exhibit characteristics of different categories and may fulfill different roles in different social contexts.

Gartner believes that it is essential for device vendors, application developers/publishers and communications service providers to understand how the different roles react to marketing information. For example, Self-Sufficients are not particularly swayed by the usual sources of marketing information, nor do Mavens typically act on the information that is their stock in trade. However, Salesmen, Seekers and Connectors tend to act on marketing messages and are receptive to them.

For marketers, the key “take away” is that Salesmen, Seekers and Connectors are the most effective social network segments to target. Conversely, Mavens — the “information magpies” — are much less useful because they will amass market information but not necessarily do anything useful with it, unless others tap them for their product knowledge. In the case of Mavens and Self-Sufficients, service providers should focus on improving their “shopping experience” whereas in the case of Connectors, Seekers and Salesmen, the focus should be on both the shopping experience and making information easily available.

“Companies attempting to use social networks should develop relationships with key customers over a period of time and progressively refine the social network profiles of those individuals. In this way, the most suitable individuals can be targeted with the right information, products and promotions in the most cost-effective way” said Mr. Ingelbrecht. “Retailers who run small shops have instinctively done this with their best customers for years with the intention that these ’VIP’ customers will not only buy the new products but recommend them to their friends”

Additional information is available in the Gartner report “User Survey Analysis: Consumer Marketing Using Social Network Analysis, Worldwide, 2010” The report is available on Gartner’s website at http://www.gartner.com/resId=1381514.

About Gartner:
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner deliver the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to approximately 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has approximately 4,300 associates, including approximately 1,200 research analysts and consultants serving clients in 80 countries. For more information, visit www.gartner.com

Wadja.com, a unique social network that uses labels to create people-to-topic connections, has integrated social news websites Digg and the popular Internet radio site for streaming music Last.FM allowing users to organize, archive and discuss social content in real-time.

Wadja helps users make sense of various types of social services, by separating the noise and spam from the real signal. Creating a label takes seconds and allows a user to decide whether to enable or disable targeted content from Digg or Last.FM. Only news, videos, photos, stats, charts, biographies that are directly related to his label (topic) will appear under each specific label, while filters allow the user to make further refinements on the type of information s/he will receive.

Says the CEO of Wadja, “The beauty of a labeling system is that it sorts and organizes content into easily digestible information. Imagine a way in which a user can filter all the information they need and want, and which is currently dispersed in an array of other social networks, into just one place. Your label.”

A user can enable or disable their Digg or Last.FM feeds as well as filter incoming information creating a clean, streamlined space in which a very focused concentration of information will appear. Other users can search and follow interesting label topics to view and discuss content that is directly related to their interests.

Under the popular label ‘U2 360 Tour’ for example, one can receive news, videos and photos from fans across the world, as well as interacting in live conversations with other label followers who are interested in the same topic.

The magic of labels keeps your online conversations fresh, organized and up to date. Wadja’s unique social and mobile networking services help users create instant topic-oriented conversations using labels. Labels are an excellent way to find, organize and manage social media content and also help reduce the ‘noise’ of real-time information.

Labels enable the creation of communities that come together through their common interests, hobbies and activities. Wadja creates personal, customized, label “tags” and opens up a whole new world of messaging. Wadja’s powerful platform provides all the advantages of online messaging, remote updates, notifications and SMS.

Try it for free here: www.wadja.com

The social media advertising technology provider ADTELLIGENCE GmbH has developed a search engine for Facebook posts. At facebook. adtelligence.de/en, any Internet user can search for and read comments that are publically posted on Facebook, without payment or registration.

With more than 400 million active users, Facebook is one of the most prominent social networks in the world. The average Facebook user spends 40 minutes per day on the site – that’s a record. Interaction with friends and public comments about products, brands, political events, or sports are sources of information, which is an important pillar of social media monitoring. Current issues such as the World Cup in South Africa, the BP Oil Spill, recent elections, or comments about league events, holiday experiences, music and new fashion trends are discussed on Facebook and posted publically.

From now on, any internet user can search this public stream of information on Facebook using the Facebook Search from ADTELLIGENCE. For those who are interested in innovative applications, news, or even rumors, the ADTELLIGENCE search engine makes it possible to quickly and easily access the desired information.

For companies and brands it is increasingly important to know the opinions and desires of their customers, in order to offer their products at the right time and adapt to new trends. Knowing how products are talked about and finding out the popularity of products versus those of competitors can help companies and brands to better understand their position in the market. Companies now have the opportunity to see and analyze the public feeds on Facebook, with the security of knowing that ADTELLIGENCE, as a German company, fulfills all standards of the European data protection and only uses the publically released statements of Facebook users.

How the Facebook-world is participating in World Cup Finale fever and information such as which music video was posted the most, where to take the best vacation, or what Facebook users think about a new advertising campaign, can now be easily and quickly obtained.

The search function is available today at www.facebook.adtelligence.de/en

An RSS feed and widget for Facebook Search from ADTELLIGENCE are coming soon and can easily be integrated into your website. Beta testers are still needed for these (Registration is possible at the above link).

About ADTELLIGENCE:

ADTELLIGENCE is a high-tech company from the metropolitan Rhein-Neckar region in Germany. The company was founded in Mannheim (2009) with the help of venture capitalists. The ADTELLIGENCE team consists of experts who have built up their know-how of SAP, Google and IBM. ADTELLIGENCE helps companies improve their business model and increase their competiveness with traditional media.

The innovative technology platform from ADTELLIGENCE enables social media offerings and Web 2.0 platforms like social networks, online games and mobile applications to monetize more effectively. ADTELLIGENCE combines campaign management, next-generation targeting, payment, and marketing research & analysis in a Software as a Service solution that is hosted on the Internet.

This innovation allows ADTELLIGENCE to tailor brand advertising to exactly the right audience for the product. When people get exactly the product they need at the right moment, they are not so annoyed by ads, and the ads become effective. ADTELLIGENCE creates for website operators the long-awaited opportunity to better monetize and profit from their Web and mobile offers.

ADTELLIGENCE was founded by Dipl. economist Michael Altendorf, and Dr. Cyrille Waguet.

For more information about ADTELLIGENCE visit www.adtelligence.de