ChicagoNow is a network of more than 70 blogs on a wide range of topics reflecting the city’s passions-from politics and sports to fashion and sex. Bloggers include engaging Chicagoans such as former Chicago White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candace Jordan, commentator Dennis Byrne, and the up-and-coming band I Fight Dragons.
Established blogs such as the CTA Tattler, District 299 and Gapers Block are part of the ChicagoNow network. It will also be home to the relaunched RedEye Web site. New contributors are being added weekly.
“We think of it as an online town square for the Chicago of right now–the city that gave the world a president and may host the world for an Olympics,” said Bill Adee, ChicagoNow’s blog scout.
While the site offers a unique platform for Chicagoans to weigh in on the city’s hot topics, it also answers the illusive question of how local advertisers fit into the social media scene.
“No other local media group has figured out the social media phenomenon and how advertisers can tap into this medium,” said Joseph Farrell, the site’s advertising director. “ChicagoNow offers the unparalleled solution that advertisers have been demanding. We can deliver highly targeted, efficient results; an easy way to get into social media; and unique advertising models to reach online consumers.”
Charter advertisers on ChicagoNow include: @ Properties, Broadway in Chicago, Live Nation and Northwestern School of Continuing Studies.
In beta since May 26, ChicagoNow.com drew more than 500,000 unique monthly visitors and more than 1.2 million pageviews in July. More than 4,000 users have registered for profiles on the site.
About ChicagoNow
ChicagoNow is a local website that features over 70 of the city’s best bloggers, including local celebrities and experts. At ChicagoNow, Chicagoans discuss everything ranging from fashion and music to sports and politics. It will also be home to the relaunched RedEye Web site. ChicagoNow is part of the Chicago Tribune Media Group portfolio which includes chicagotribune.com, metromix.com., Chicago Tribune, RedEye, Hoy and Triblocal. www.chicagonow.com
