Reality Digital, the leading provider of web community software for enterprises, has predicted that social networks are set to become the primary hub of online activity, with other movement focused around it, as brands continue to push their marketing efforts into the digital world.
With social media having risen in popularity over the last few years, many brands are opting to utilise this for the purpose of marketing their products, using social networks as a great crowd sourcing mechanism. The internet population is a vast one, and it has become a vital factor in the marketing success of brands all over the world.
Rob Proctor, Head of EMEA for Reality Digital, commented: “The rise of the social network over the last few years is one that has been well documented, and Reality Digital has always been at the forefront of developments in the social media industry. Brands that show the initiative to adapt to the latest innovations in social media technology will undoubtedly be the ones to benefit as social media evolves, as it is constantly doing at present.
“Software as a service is of a huge benefit to businesses that are suffering in the recession, as they can implement a white label social network without the risk of unexpected costs. As social media continues to change, there will be an increasing number of avenues to success that open up in the future. One of these developments is that a social network will become the focal point of a brands marketing activity, a central point of interaction between the brand and its audiences.”
Reality Digital’s Opus social networking platform allows brands to implement a social network that is tailored to their brand, through the use of a fully customisable interface and management console. The community has the power to upload their own video, audio or images, further enhancing the consumer’s experience of the brand within its network.
For more information on Reality Digital, please visit RealityDigital.com, or call 0203 1785 883.
