Yearly Archives: 2008

Announced in the US, the deal between the world’s two biggest search engines will see Google Ads begin appearing on Yahoo’s search engine results and other pages from September 2008. The move – which analysts say could boost Yahoo’s revenues by up to $800 million – has been delayed for three months to enable a period of voluntary regulatory review, but both parties insist the deal breaches no monopoly rules and are confident that it will proceed as planned.

The announcement has already seen an explosion of speculation, with many commentators tipping the agreement to roll out globally if the initial implementation in North America works well. In the digital marketing sector the emphasis is on hard facts however, and a question mark still hangs over what impact the deal is likely to have on clients’ online campaigns.

“No details are yet available on the specifics of the service, but a critical issue will be whether clients will be able to see which of the two search engines is driving the traffic in our AdWords reports. The ability to identify the origin of such traffic is crucial, and we are already in discussions with Google that we hope will produce an answer to this question at the earliest opportunity,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“Given that our New York office will be working with the new hybrid system long before it reaches our UK and European competitors we will be in a position to make an early assessment of the deal’s implications, but urgent clarification of how the service will function would benefit the industry as a whole.”

SAN FRANCISCO – Truveo, the leading video search engine, today launched a major update to its website that improves the performance and makes the site more useful to consumers. The new site is available at http://www.truveo.com; localized versions of the new Truveo experience are available in 16 other countries.

“Consumer interest in online video has exploded, and video is now one of the key drivers of audience and traffic growth on the Web, which increases the importance of a quality video search product,” said Kevin Conroy, Executive Vice President of AOL. “Truveo offers consumers in the U.S. and abroad the most advanced video search tool to find what they’re looking for, and as a result it’s seen dramatic global growth. The enhancements to Truveo.com only improve what is already the best video search experience.”

“A great video search experience comes from the combination of a great user interface and advanced technologies that return relevant results in a fraction of a second, while keeping up with videos that appear as fast as breaking news,” said Pete Kocks, President of Truveo and Vice President of AOL. “Ever since it was founded, Truveo has been recognized as having the leading video search technologies and interface. Today, with the launch of the new Truveo.com, we’ve put ourselves even further ahead.”

With the release of the new site, Truveo has made the following changes:

Faster viewing of videos: The time it takes to start watching a video is greatly improved in the new website. Whether the video is available on another website or plays back embedded on the Truveo website, every effort has been made to decrease the time it takes to start watching the video through functions such as auto-play.

Improved display of related videos: Every time a video is played on Truveo, a display of related videos is now prominently presented, making it easier for users to find other videos of interest.

Expanded and easier video sharing: Truveo now prominently provides a URL and an embed code for every video. This embed code allows users to integrate a Truveo search widget on their blog or website.

Simplified ratings: Users can now rank videos through a thumbs-up or a thumbs-down rating system.

Cleaner look and feel: The look of the site has been brightened and simplified to let users more easily find videos, the search box and other elements.

In addition, all of the Truveo sites use the recently introduced localized ranking algorithms that vary the order of search results to deliver the most relevant results to each country’s Truveo users. For example, a search on Truveo’s France portal, fr.truveo.com, will be more likely to turn up French language videos from French media companies such as France24.

Truveo’s 17 portals are available at the following addresses:

Australia
http://au.truveo.com

Brazil
http://br.truveo.com

France
http://fr.truveo.com

Germany
http://de.truveo.com

Hong Kong
http://hk.truveo.com

India
http://in.truveo.com

Italy
http://it.truveo.com

Japan
http://jp.truveo.com

Korea
http://kr.truveo.com

Mexico
http://mx.truveo.com

The Netherlands
http://nl.truveo.com

Russia
http://ru.truveo.com

Spain
http://es.truveo.com

Taiwan
http://tw.truveo.com

Turkey
http://tr.truveo.com

United Kingdom
http://uk.truveo.com

United States
http://www.truveo.com

About Truveo

Truveo is the search engine for video, making it possible for consumers to search and browse through over 100 million videos from thousands of sources across the Web. Truveo was founded by some of the industry’s leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, Brightcove, CBS RADIO’s sites, Clevver, CSTV, Excite, Flock, Infospace, Kosmix, Microsoft Corporation, Pageflakes, PureVideo, Qwest, CNET’s Search.com, Sportingo, Sports Illustrated, Widgetbox and YourMinis, reaching an audience of over 75 million users a month. Truveo’s critically-acclaimed flagship destination, www.truveo.com, has received widespread praise, establishing itself as the leader in the fast-growing video search market.

NORWALK, Conn – Kayak.com, the world’s largest travel search site, today announced the launch of an innovative display advertising platform optimized for the travel industry. The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007.

Similar to the text ads that are already available through the Kayak Publishing Network (KPN), the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific airline/hotel/car brands and car type. Referrals generated by either ad type can pass consumers’ search information (destination, travel dates, etc.) through to the advertiser’s Web site, allowing the advertiser to display relevant search results instead of a generic landing page.

Kayak.com and its affiliated Web sites generate nearly 200 million targetable ad impressions per month on air, hotel and rental car search result pages. Display advertising units are available in three IAB standard ad units of 180×150 pixels, 160×600 pixels and 300×250 pixels. There are more than 30,000 active text placements on the Kayak Publishing Network from more than 2,000 travel brands.

Reflecting Kayak.com’s commitment to usability, consumers can turn off display ads indefinitely by simply clicking on a “hide display ad” link below each advertising unit.

“Our advertisers have repeatedly told us that display ads can communicate travel services in a way that text ads cannot,” said Steve Hafner, Kayak.com co-founder and CEO. “Yet we know that some consumers dislike these ads and find them distracting. I believe we’ve found the right balance by allowing our registered users to suppress or view them, whichever they prefer.”

Travel marketers interested in learning more about advertising on Kayak.com

MediaBids, the Newspaper and Magazine Advertising Marketplace, announced today that to date over 5,000 U.S. newspapers, magazines and other print publications have signed up to use their online suite of print advertising sales tools.

Press Release Body: MediaBids.com, The Newspaper and Magazine Advertising Marketplace announced today that over 5,000 U.S. print publications have signed up to use MediaBids to sell print advertising.

MediaBids went live in 2003 to facilitate and streamline the print advertising sales process for publications and simplify the print advertising buying process for advertisers. Since then, thousands of businesses nationwide – from small sole proprietorships to publicly traded companies – have created accounts with MediaBids to utilize tools such as advertising auctions (an advertiser names their own price for a single ad or campaign, and publications submit bids) and advertising offers (advertisers simply point and click to instantly purchase an ad in participating print publications).

Publications have been enthusiastic in trying out MediaBids online suite of print ad sales tools – to date, 5,000+ US newspapers and magazines have registered to sell ad space through its print advertising marketplace. These publications are comprised of over 2,000 magazines, 2,000 newspapers, and over 1,000 newsletters, journals, trade publications, shoppers and directories. A full list of publications registered with MediaBids can be viewed by clicking here: http://www.mediabids.com/search/main.jsp

To view a list of live newspaper & magazine advertising opportunities as they are posted by newspapers and magazines, click here: http://www.mediabids.com/searchresults/entityType/pubOffer

To find out instantly when a new print advertising deal gets posted, simply subscribe to the print advertising RSS feed here: http://www.mediabids.com/beskjed.rss?aucDate=2&entityType=pubOffer

“MediaBids.com is an innovative concept in advertising. If I have last minute space and not enough time before press deadline, MediaBids.com cuts out half of the effort to reach each possible prospect,” says Nicole Garguilo, Direct Response Ad Sales, New York Magazine

“We continually strive to help facilitate ad sales for publications, and hope to add thousands more publications to the MediaBids marketplace. Over the years, we’ve helped our registered publications sell thousands of print ads, and we will continue to develop our online and offline efforts to streamline the ad sales process even further,” says June Peterson, Director of Media Relations at MediaBids.

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising and over 5,000 newspapers and magazines have registered their print publications to sell ad space. http://www.mediabids.com Toll-Free 1-866-236-2259.
Web Site: http://www.mediabids.com

Internet Marketing Services Company Cybertegic opens up a page of the most commonly used tools in internet marketing. This internet marketing tools page showcases different tools on how any online business owner should go about in making a web store rise above the competition.

Rowland Heights, CA (Cybertegic.com) — In order to thrive in any business, one must size up the competition. In learning and evaluating the other’s strengths and weaknesses, any business will be able to develop the right competitive strategy to fare against the competition. The same holds true for online businesses, wherein different internet marketing tools are used to study rival websites.

Cybertegic, an Internet Marketing Services Company known to be a pioneering leader in internet marketing, has already attained exceptional results and achievements in bringing web businesses to the forefront of major search engines. It is no doubt that their secret lies in expertly using all internet marketing tools to understand the competitors and formulate a winning internet marketing strategy against them.

With a team of MBA-seasoned internet marketing experts, Cybertegic proudly unveils its compilation of the best and most commonly used internet marketing tools to the public. These include competition analysis tools, business market forecasting tools, and website analysis and improvement tools. This Internet Marketing Services Company even shares its knowledge on how to use these important internet marketing tools.

“The reason why we are offering these internet marketing tools to the public is because we want to share the knowledge and expertise that we have gained through the years to online business owners who have taken the first step in wanting to bring their web stores to the top,” says James Hsieh, CEO and Founder of Cybertegic.

As Cybertegic is an Internet Marketing Services Company who has the passion to generate results for all its clients, it is no wonder that the company is now considered as one of the best when it comes to internet marketing services and most importantly, search engine optimization services.

Cybertegic’s Take on Using the Internet Marketing Tool Alexa:
Alexa is a free internet marketing tool that offers a wealth of opportunities. It offers a quick insight on a competitor’s website. Any online business owner could immediately gauge the strength of the competition using Alexa. A quick download of the Alexa toolbar could bring useful information that could aid in the formulation of a perfect competitive internet marketing strategy.
• Traffic Details lets a business owner compare traffic ranking and history.
• Top Sites could be of great help in knowing the latest trends
• Related Links shows a listing of sites a visitor has visited. This could give web business owners an idea on which sites to advertise on.
• Sites Linking In gives a detailed information on the sites linking to one’s own website
• Overview includes all general information like the site speed, contact information and reviews of a certain website.

While the internet marketing tool Alexa only collects information from those who have installed the toolbar, Cybertegic believes that any information gathered about the competition is beneficial for a web business owner to fare against the competition. The right combination and knowledge of using the different internet marketing tools can bring any web business to the top.

www.cybertegic.com

With press release distribution, optimization for search engines is important for two reasons:

1. Journalists and individual consumers can’t find press releases online if they are not optimized for the relevant key words.
2. Websites will not benefit from SEO if the relevant key words are not optimized in the press release.

The most important factor with press release SEO (search engine optimization) is key word density. It is very important for everyone to know the keyword density of their press release. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words.

Search engines like Google and Yahoo use keyword density as a factor to determine whether a web page is relevant to a specified keyword or keyword phrase.

There are a lot of opinions about the correct keyword density. We suggest the following key word density for press releases:

Body: 3% to 5%
Headline: 15% to 20%
Summary: 2% to 10%
If your keyword density is too high, it can get flagged as search engine spam and ignored by search engines. Use this free SEO tool before distributing all press releases.

Free keyword density tool here: http://www.massmediadistribution.com/keywordtool.htm

Steps for optimizing press release keyword Density:

1. Choose at least 3 keywords or phrases that you would expect journalists or customers to use to find your press release with a search engine.
2. Enter these key words and your press release into the appropriate boxes in our Key Word Density Tool.
3. Adjust the number of key words in your press release until you have reached the optimum percentage.
Note: The suggested optimization percentages are based on a 400 to 500 word press release on Google, Google News or Yahoo being distributed by Mass Media Distribution LLC.

This press release has been optimized for the phrases “press release” and “press release distribution”.

The report by the IAB lists Q4 2007 revenues increasing 13% year over year.

55% of the spend was accounted for in consumer-related advertising while financial services accounted for 15% of the spend. In the consumer-related category, online retail accounted for 47% of the spend followed by automotive (21%), Leisure/Travel/Hotel/Hospitality (13%), Entertainment (9%) and Packaged Goods (8%) rounded out the category

David Silverman, Partner at PricewaterhouseCoopers LLP, which conducted the survey, said, “Interactive advertising is not just the future, it is the here and now. It represents a meaningful and growing component of US advertising and marketing spend.”

Search spending continued to increase in 2007, accounted for 41% of the online spend. Display ads (34%), Classified ads (16%) and Lead Generation (7%) continued to have a strong showing as well.

Telecoms also had a strong advertising showing in 2007. According to the report, telecoms accounted for 8% of the revenue total ($1.7 billion). That is the same percentage that telecoms brought in in 2006. Media, meanwhile, accounted for 6% of the spend ($1.3 billion).

Bigmouthmedia has warned that online fraudsters are targeting Google AdWords users in an attempt to steal internet traffic and gain access to the banking details of businesses and individuals.

According to the latest research from Europe’s largest independent digital marketing agency, the volume of ‘phishing’ emails designed to trick customers into handing over their AdWords account login details has increased rapidly within the last six months. Analysis of traffic statistics for April reveals a rise of 240% on the monthly average for 2007.

Although web users are familiar with fraudulent emails seeking usernames and passwords for online banking facilities, Google Phishing is a relatively new phenomenon. Victims are targeted not only for the details that would leave them open to identity theft, but also find their AdWords traffic redirected to the perpetrators’ site.

“Google traffic is as good as cash on the internet, so it was perhaps inevitable that criminals would begin targeting AdWords users. Our research shows that 2008 has witnessed a massive leap in these phishing attempts however, and there is a clear need for site owners to be aware of the threat,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“Users should remember that Google’s AdWords team will never send an unsolicited message asking for your password or other sensitive information by email.”

Web Site: http://www.bigmouthmedia.com/

If pictures speak a thousand words, imagine what video will do. You only need to take one look at YouTube and see the immense popularity of this media.

24-7PressRelease.com, a leader in affordable press release distribution announced today the addition of streaming video to be included in the $89 SEO Professional distribution package. Publishers can upload a 2 minute video to showcase the company’s product or service. Readers can view the video right within the press release or at full screen.

“Technical infrastructure and faster computers have enabled us to push the bandwidth envelope therefore adding streaming video made sense,” said Philip Louie, partner at 24-7PressRelease.com. “Video gives the publishers the opportunity to add another dimension to their press release,” continued Louie.

The $89 SEO Professional distribution package is economically priced for any size company with a small advertising budget. In addition to streaming video, other fantastic features of the package include adding images or attachments, adding keywords linking back to the publisher’s website, web statistics, and next day news distribution.

To learn more about becoming a publisher, please visit the website at http://www.24-7pressrelease.com

Columbus, OH – To create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency (http://www.webbedmarketing.com/columbusohioseo.html), recommends using your most important keywords in the first sentence of the press release.

“In creating the most Search Engine Optimized press release ever (http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html), we focused on creating a release with our most important keyword phrase– ‘most Search Engine Optimized press release ever’ into the copy. We also make use of related phrases, like ‘tips for creating SEO news releases’ and ‘how to write a Search Engine Optimized media release.'”

Balderaz explained that he also included photos of his dogs, chickens and children in the release. “Uploading pictures greatly increases pickups of Search Engine Optimized press releases,” added Balderaz. “Cute kids and animals are some of the best pictures to include,” he said.

“In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire,” he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News.

“Search Engine Optimized press releases are things that should be written in the passive voice,” Balderaz added.

He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. “No one goes to Google News and searches on ‘Webbed Marketing’ and not many bloggers have a Google alert set up for the term ‘Webbed Marketing.’ But influencers, bloggers and the media do search newswires for news on ‘Search Engine Optimization’ and ‘SEO’. Over time, this release will also be indexed in the main search engine indexes. As people search for ‘Most Search Engine Optimized press release ever’, this press release should rank well.”

Balderaz added that the release would create in bound links to the Webbed Marketing site, so he included keyword rich links like online public relations (http://www.webbedmarketing.com/onlinepublicrelations.html) in the release.

According to Balderaz, he will also submit the release to Sphinn, Digg, del.icio.us, reddit, mixx and StumbleUpon. He said Webbed Marketing would also write about the release on its blog so it gets indexed by Technorati and Google Blog Search.

“Ethically, you need to make sure that everything from your keywords to your distribution relates to the content of your release,” Balderaz added. “This release is all about helping searchers find tips on creating the most Search Engine Optimized press release ever.” He added that he would never optimize this release on terms like “Britney Spears”, “free iPod” or “win a Nintendo Wii.” He did concede that a release about Britney Spears listening to a free iPod while winning a Nintendo Wii would probably really be the most Search Engine Optimized press release ever.

“Ultimately, my goal is that all online marketers and public relations professionals find the most Search Engine Optimized press release ever (http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html) to be useful in their Internet marketing strategies (http://www.webbedmarketing.com),” Balderaz said.

About Webbed Marketing:

Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm’s objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit www.WebbedMarketing.com.

Shoutoo.com is the great new way to get connected with friends and family online.

Shoutoo.com allows you to ‘shout out too’ all your friends on all those other social networking services, from your new Shoutoo.com account.

Messages posted on your Shoutoo.com page will relay to all your other existing accounts on those other social networking services. But wait for it….any postings made by your friends to your other social networking accounts will also be posted onto your Shoutoo.com page, and you can delete messages too. That’s original.

Open a page on Shoutoo.com and post and play mp3’s, mp4’s, mov, flv, m4v files and link and play video’s from YouTube, Vimeo, JumpCut, EyeSpot, UStream.tv and animoto on to your Shoutoo.com page.

In another first, Shoutoo.com members can share their iTunes purchases with their friends on Shoutoo.com. If your friends like what they see and hear they can purchase those tracks from the iTunes store by simply clicking on the ‘buy now’ button on the page. The Australian developers are currently working on even more great services, that will be announced soon.

Shoutoo.com is the simple social networking service that delivers everything and more than the other services promise. The public opening of Shoutoo.com is on Monday 19th May. Check it out. The buzz is: Shoutoo.com is the next BIG thing.

The FOLDEN.INFO eMarketing and iMedia Directory has updated its mobile service to the up to date wap 2.0 version of the mobile internet and enhanced the mobile service as well as mobile related issues at the web homepage. At the web homepage there are mobile applications for business and marketing as well as a new rubric called mobile advertising.

FOLDEN.INFO is a directory for and of innovative interactive services within the reach of internet and converging media. The listings embrace applications and tools of common interest as well as for the business segment. The content of the portal includes internet marketing with topics from advertising to social media marketing, up to date services and new media trends. Where available there are free information services listed and web based applications of interactive services and at the business segment.

The mobile version of the homepage is embracing this concept of an open internet. Services listed at the mobile homepage are mostly ready to use without the need of a software installation. Furthermore the mobile homepage has been enhanced while updating to the wap 2.0 version. Further services of free information and new innovative and interactive services like mobile social networking and social media have become added.

Basic services included are free mobile information and mobile search engines. For news now there are services for news sharing and social networking. At the reach of common useful services there are local information services and portals with global reach, travel information with hotel search, mobile maps and route planning. Entertainment includes chat, mobile games and newly added mobile music, video and media sharing. The latter is of similar interest as it is at the internet and does embrace user generated content, too. If this does not fit or if there is a need for immediate software, there is a particular page with services offering mobile software ready to download to mobile phones. By a careful choice of services the mobile homepage is a useful bookmark for everyone.

The mobile homepage is available at www.folden.info/wap

The focus of the mobile version of FOLDEN.INFO are innovative and up to date services. But these can not serve the mobile business and commerce segment. Those services are mostly located at the web and business applications and services are located at the web homepage. There are services which require a software installation, mobile business and mobility, mobile commerce and marketing with business solutions. Last but not least a new page has been added lately covering mobile advertising.

www.folden.info