VODone Limited, a leading tele-media service provider in China, is pleased to announce today that the Company’s subsidiary TMD2 has entered into an agreement with DoubleClick Techsolutions (Beijing) Co. Ltd., a wholly-owned subsidiary of DoubleClick Inc., which specialize in digital marketing for Internet media and advertisers. Pursuant to the agreement, DoubleClick will provide expertise service — DART for Advertisers (“DFA”) to target and measure advertisers’ exposure and hit rates on VODone websites and VODone BUS, the Broadcasting Union System for online video advertising. Advertisers of VODone will be able to have a reliable source of information to monitor the effectiveness of advertisements placed through VODone BUS and understand the responses and habits of page viewers. As such, the preferred advertisements will be delivered to web browsers to increase exposure and revenue while expanding consumer traffic. The agreement will further enhance the effectiveness and ability TMD2 to target advertisers and increase adspend in the form of video clips, text links, ad banners, badges or buttons on the VODONE BUS platform.
Considering the popularity and recognition of DoubleClick internationally, the Directors expect a very positive impact on the volume of customers using VODONE BUS to advertise. DoubleClick provides technology that displays accuracy and precision of advertisements viewed and clicked with the ability to target and deliver advertisements according to internet users’ preferences. With such technology, the Group expects an increase in both domestic and international advertisers seeking additional exposure in China.
The Group has setup VODone BUS to enable advertisers on the internet to target websites they want to advertise on according to specific criteria they select. VODone BUS is a rapidly developing nationwide online video broadcasting platform in China. According to a report issued by AC Nielsen, 1.31 million websites were covered by over six million VODone (broadcasting units). With 160 million Internet users in China and the individual Internet protocols of 6.5 million, the page views of VODone reached 80 million per day. The websites of VODone have therefore drawn the attention of numerous advertisers in China.
Commenting on the Agreement, Dr. Zhang Lijun, Chairman of VODone, said, ”We are pleased and excited about our agreement with DoubleClick as we enter the next phase of our development as a leading Internet video broadcasting platform. We anticipate that by establishing this additional strategic partnership that we will further strengthen our competitive edge. The strategy will increase the number of advertisers using the VODone BUS platform, boost consumer page views and expand traffic flow where advertisements using VODone BUS are shown. The increase in advertisers, accuracy of audience preferences and precision will all serve increase overall revenue to the Group.”
About VODone Limited
Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in China to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years.
In September 2006, upon the completion of the sale and purchase agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Integrating various websites in China, VODone has formed the largest online video advertising broadcasting union, providing 160 million Internet users with online video content and advertising services.
About DoubleClick
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day.
