ADRevolution, LLC, Austin Andrew Westmoreland, 512-473-8979, ext. 302 [email protected] www.adrevolution.com ADRevolution upgraded its self-learning ad-matching algorithm in December with stunning results. Publishing clients, who are sellers of advertising space in ADRevolution’s Ideal Advertising Marketplace(sm) are already reaping the benefits: a 33% increase in advertising revenues.
ADRevolution’s advertising clients, who are buyers in the Marketplace have also seen a 33% increase in traffic due to this upgrade.
“The beauty of the performance-based marketplace model is that when we improve our ability to reach consumers with relevant ads, all of the stakeholders in digital media benefit,” said Andrew Westmoreland, the company’s Founder and CEO.
While this increase in performance is significant, the company plans on continually improving its software, fully maximizing its unique ability to leverage the most granular behavioral information. With at least 12 releases slated for 2008, the company is braced for exponential growth.
The company would not comment on the details of this upgrade or any future planned release.
About ADRevolution LLC
ADRevolution, LLC, based in Austin, Texas, has invented the solution for fully integrated auction-based ad serving. The company’s Ideal Advertising Marketplace provides a new model of efficiency in digital media commerce; its full service solution drives results for advertisers and increases earnings for publishers across a variety of channels with its one-to-one personalization and behavioral targeting platform, the Natural Intelligence Marketing Engine (NIME)(sm). ADRevolution engages consumers in a personal dialogue over all interactive and emerging channels: email, interactive display, mobile, and more. For more details about ADRevolution, visit our Web site at www.adrevolution.com or call 512-473-8979, ext. 707.
