Newspaper’s in talks about online ad network
Published November 6th, 2007
Five US newspaper’s are taking steps to create a national online advertising network they hope will help them recapture revenue being lost to online website’s.
Sources said Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers may jion together to form a common ad sales force that could offer national advertisers “one-stop shopping” for ad space on big-market Web sites across the nation.
The consortium, which would both overlap with and compete against another network set up last year by Yahoo Inc., would capture seven of the top 10 U.S. markets. The hope is that it would grow by attracting such other companies as the Washington Post Co. and McClatchy Co.
