Open Salon, Salon’s social content site, today announced that it will provide a new source of revenue for its growing number of participants by offering Google AdSense to its members. Now, Open Salon’s members can profit directly off the number of visitors they receive to their blogs. Open Salon, which was launched last year by Salon Media Group (OTCBB: SLNM), will also now feature its own integrated ads throughout the site.
Using Google AdSense, members of Open Salon will be able to sign up for an account directly within the Open Salon interface. Users will receive 100 percent of the revenue derived from the maximum-allowable three ad placements on their pages, affording them the ability to benefit from the steadily growing traffic that the site enjoys.

Salon Media Group’s flagship web site, www.Salon.com, frequently highlights strong posts from Open Salon bloggers on its cover, sending high rates of traffic to individual users. Until now, Open Salon users — like many reader-bloggers on other media sites — have been largely unable to profit off of the traffic they receive. “Our philosophy from the get-go here has always been that we are publishing partners with our members,” says Kerry Lauerman, Open Salon’s Director. “They are wildly generous with their talents and energy as we try to help them find the smartest, largest audience possible. And we have always understood that if we profit, they need to profit, as well.”

Open Salon also offers a growth area for Salon’s advertising efforts, both through expanded display advertising on quality, editorially curated content, as well as through custom marketing opportunities, allowing brands to create and join conversations around topics and themes central to their brand positioning, engaging the audience in new ways.

The user-generated content site now boasts thousands of members, and continues to grow rapidly. Challenging its participants to “make the headlines,” the resulting content frequently makes the top placements in various social bookmarking sites. “The quality of content produced on Open Salon, and the enormous growth over the past year, have proven that the platform is a great success,” adds Richard Gingras, the CEO of Salon Media Group. “We see this as a great opportunity for our members, as well as for the advertisers who choose to work with us.”

About Salon Media Group

Salon (OTCBB: SLNM), an award-winning online news and entertainment Web site, combines original investigative stories, breaking news, provocative personal essays and highly respected criticism along with popular staff-written blogs about politics, technology and culture, as well as video and audio podcasts. The winner of multiple Webby and Online News Association awards, Salon is an Internet pioneer that made the transition to Web 2.0, with vibrant audience participation through its automated letters to the editor, along with its long-time Table Talk and Well communities. Open Salon, the newest member of Salon Media Group, was nominated for a 2008 National Magazine Award in its first year.

Markit is a social bookmarking script that enables you to build a successful social bookmarking site in any niche or broad market, for users with bookmark sharing and private options. Now it comes with two new modules namely Ning Integration and Twitter API to facilitate its users to integrate their Markit site with Ning and Twitter.

The MarkIt team has given a new structure to their product by adding two essential modules namely Ning and Twitter integrations. Give a new life to your Markit site by integrating these two new modules and let your users sign up to your application using their Ning or Twitter accounts.

Another good thing about the Twitter integration module is that your users can update their status on what’s happening in their lives. Also, make your users know when tweets comment on their actions on Twitter. The tasks carried out on Markit can be taken to Twitter on need basis.

“We aim to offer innovative features to our products and make our customers happy at all times.Once again our Markit team has proved it by developing two modules: Ning integration and Twitter API. We are confident that these modules will attract our customers” said Ms. Sheerin, the Vice President of Agriya infoway.

MarkIt helps you develop social bookmarking sites focusing on any community; for example – shipping community, religious community, sports and fitness community, catering community, fashion community, adult community, poker community, author community, etc. As sites are bookmarked under specific keywords, people who are interested in a specific community will get access to bookmarks of related sites easily through the subscription feature. Reaching a global audience is so easy.

Agriya Infoway is a Chennai based web Development Company that sells scripts that can be bought by webmasters to build sites under various categories. Agriya has come up with two new modules for its hot running product Markit. Visit For more details http://www.agriya.com/products-markit

Elysium Internet, Inc. (PINKSHEETS: EYSM), a next generation Local Internet advertising and new media Company, today announced that it has launched its first Global Niche social networking site for podiatrists, www.DPMWire.com. In a recent report Nielsen stated that total minutes spent on social networking sites in the U.S has nearly doubled, increasing 83% year-over-year.
Elysium CEO Scott Gallagher commented, “www.DPMWire.com is a natural fit for us to launch our first of many Niche Social Networking sites to our vertical channel of professional communities over the coming months. Niche Social media, like true local search is an area we feel is greatly needed and substantially underserved, especially now with the pending changes to our health care system and the massive number of baby boomers heading for retirement. Connecting large niche communities of likeminded professionals like Podiatrists, Psychiatrists, Pediatricians, Dietitians and others provides a targeted venue to discuss emerging, relevant industry issues utilizing cutting edge technologies. In addition Social Media provides an added revenue channel for Elysium while delivering substantial value to our existing member base.”

Gallagher continued, “Initially we’ll offer members of our page one ranked online local search destination www.Podiatrists.com a free membership and charge non members a monthly fee. We’ll be launching our next social networking location shortly to the 70,000 US dietitians.”

About Elysium Internet, Inc.

Elysium Internet is an emerging leader in the direct navigation/Internet advertising space. The Company is building a direct navigation based Internet advertising network. Elysium builds targeted professional directories over category killer Dot Com and Dot Net domain names such as www.Podiatrists.com, www.Psychiatrists.com, www.Dietitians.net, www.Auditors.com and others. For more information visit the Company web site www.ElysiumInternet.com. Review the Company’s quarterly, annual and other filings with the Securities and Exchange Commission at http://www.SEC.gov.

Attentio SA/NV (www.attentio.com), the European leader in social media intelligence, is pleased to announce the appointment of Ms. Amaia Lasa as CEO.

Ms. Lasa is a marketing professional with a M.Sc. and over twelve years of increasing responsibilities within marketing and IT for the European headquarters of FedEx Corp. (NYSE:FDX) and Toyota Motor Corporation (NYSE:TM). Her extensive experience within market research, e-commerce marketing, IT development and people & process management has given her the necessary expertise to successfully lead an entrepreneurial organization such as Attentio. Ms. Lasa joined Attentio as COO in July 2007 and was appointed CMO in March 2009 with the objective of expanding Attentio’s sales and marketing organization in Europe.

Mr. Simon McDermott, Attentio’s co-founder and CEO for the past 3 years, will be assuming the role of United Kingdom Country Manager reflecting the recognition of the UK as Europe’s most important market for social media analytics. He will also become Attentio’s Chief Communication Officer. His background and unique experience in the industry will provide support to Ms. Lasa and the senior management team as they continue to expand the capabilities of Attentio’s innovative suite of social media analytics software.

“This is a natural next step in Attentio’s development and I am confident that Amaia will guide this exciting company to new levels of profitability, activity and growth. I am looking forward to working with her through this transition”, said Simon McDermott, Attentio’s CEO. “She brings a wealth of management and IT experience that is crucial for the current stage of Attentio with our aggressive market expansion strategy.”

In a move to strengthen the management team, Attentio’s principal founder and internet serial entrepreneur, Mr. Per Siljubergsåsen, has been appointed Chief Product Officer and will work closely with Attentio’s newly appointed CTO, Mr. Frizo Janssens on Attentio’s patent-pending analytics technology.

Mr. William Klippgen, technology entrepreneur and investor, will join Attentio’s Board of Directors, bringing relevant start-up and investment experience. Mr. Klippgen is executive director of Singapore seed investment fund BAF Spectrum Pte Ltd and is co-founder of European internet success Kelkoo.com.

About Attentio SA/NV

Attentio SA is an emerging market intelligence company operating from Brussels tracking multi-national brands throughout Europe and rest of the world. Attentio’s Brand Dashboard™ is used to monitor and analyze social media such as blogs, twitter and news articles to provide comprehensive real-time insights into consumer behaviour and attitudes. For more information or to schedule a demonstration, please contact the Attentio sales team at +32 2219 8666 or visit our web site at www.attentio.com.

Getting your message out into the media and branding your products, both can be daunting tasks for every business owner. iBrand Community give you the voice and the media channel to do both, consistently and professionally.
SalesNexus has grown to meet the increasing needs for online CRM
The best kept secret in the online CRM or web based contact management market is SalesNexus. Visit: http://ibrand.irepagent.com/index.php/2009/07/sale….
Here are four reasons to buy SalesNexus instead of Salesforce
1. Import and Customization Included – SalesNexus’ PRO subscription includes complete import of your ACT! contact management database including Notes, Activities, Sales Pipeline and Custom Fields. If you don’t have an ACT! Database, SalesNexus will import an Excel contact list for you and create custom fields to match the data in your import file at no additional charge.
2. Competitive Pricing – SalesNexus PRO subscription has similar features to Salesforce’s Professional Edition, but SalesNexus PRO is 30% less expensive.
3. Rich features like Email Marketing are Included – Both SalesNexus and Salesforce allow you to create mail merge email templates to send out to your prospects and customers via the online CRM. However, Salesforce limits you to a certain number in a day. With SalesNexus, there is no limit to the number of emails you send out.
4. Exceptional customer support – SalesNexus offers the most responsive support in the web based contact management or online CRM industry. Support response and resolution times are published on the support web site at: http://www.salesnexus.com/support.php. Most issues can be resolved within minutes. With Salesforce, they will only commit to respond to your support request within 48 hours. If you want faster service, you have to pay additional.
iBrand Community Helps Business Owners Control Blog Content
Word travels so fast in today’s media marketplace, creating new and exciting content about your products or services and then getting your content into the proper media channels can be quite challenging for most business owners. And if that were not challenging enough, you also have to be very concerned about what your content is saying about your brand name. iBrand Community understands that your Internet content is so critical for branding your identity that even the smallest bits of information once indexed by the search engines will show up in Google search results, impacting your brands identity. Controlling the content that shows up on your blog is critical in managing your brands name and iBrand Community is going to help you control every blog post about your brand.
iBrand Community Showcase
411 Huntington Drive
Suite 107-174
Arcadia, Ca 91006
626-282-8648
[email protected]
http://ibrand.irepagent.com

Google maps is now part of FieldLogix, the leading smart workforce management solution. While FieldLogix was previously known as a GPS fleet tracking solution, recent enhancements such as the integration with Google maps and Garmin navigation devices have allowed it to evolve into a solution that does much more than just track vehicles.

The integration with Google Maps now gives users more viewing capabilities than ever before. Google maps display fleet vehicles’ current locations, speeds, and headings. They also provide live traffic flow information and incident icons that display current accidents and other road hazards. Users can use this information to re-route drivers away from congested areas to reduce time spent on the road. This helps companies increase revenues by allowing them to bill out more hours each day.

The Google maps platform has a reputation for being highly reliable and accurate.
“We are proud to continue the process of working with best-in-class technologies. Rather than offering a one dimensional GPS vehicle tracking solution, our goal with FieldLogix is to make it a solution that automates many processes for mobile employees. Our desire is to provide a valuable service to companies that want a solution that makes many aspects of their operation more efficient”, says Yukon Palmer of Field Technologies.

FieldLogix is a best-in-class smart workforce management system used by thousands of companies throughout the US. It utilizes technologies developed by industry leaders such as Microsoft, Motorola, AT&T, Garmin, and now Google maps.

To learn more about FieldLogix, visit http://www.fieldtechnologies.com

OSSCube, one of the leading Global Open Source Enterprise For Open Source Solutions, today announced a partnership agreement with SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) solutions, to provide customized CRM product and training solutions to customers worldwide.

Under the agreement OSSCube is now the first SugarCRM Gold Partner and SugarCRM Authorized Learning Partner (ALP) in India. As a part of this new alliance, OSSCube will enjoy access to SugarCRM partner program benefits, which include resell and implementation rights to SugarCRM commercial versions as well as educational, sales and marketing tools. OSSCube specializes in SugarCRM implementation, support, customization and its integration with other enterprise applications. OSSCube has 10+ years experience in CRM development, has 100+ successful enterprise CRM rollouts and 100+ SugarCRM, MySQL & Zend certified professionals on staff. They are also key contributors in the open source community offering cost-effective quality solutions for companies across many domains.

As an Authorized Learning Partner, OSSCube will deliver certified SugarCRM training courses to its customers so that they can take full advantage of the features and capabilities of SugarCRM. The SugarCRM Authorized Learning Program provides a structured methodology for SugarCRM experts to deliver the educational services that drive CRM adoption and success.

“OSSCube has vast experience in SugarCRM implementation, customization, training and understanding and has provided a tailored approach to customers to help them meet their business needs”, says Jeff Campbell, Vice President – Channel Sales at SugarCRM. “We are very pleased to be working together with OSSCube to provide high-quality training and deliver the benefits of SugarCRM’s commercial solutions to businesses, which will in-turn exhibit SugarCRM’s global outreach as a provider of business applications”.

“OSSCube is committed to understanding and improving business processes and providing the highest quality business solutions to our clients”, says Lavanya Rastogi, President at OSSCube. “We are proud of our partnership with SugarCRM and we are now pleased to provide the competitive advantage of SugarCRM’s open source business model to our customers which will drive their business by providing a high value through the CRM solution”.

About OSSCube
OSSCube is A Global Open Source Enterprise For Open Source Solutions with expertise in outsourced product development. OSSCube is dedicated to providing solutions to businesses by leveraging the power of open source software, solutions and technologies. OSSCube has partnered with leading technology development companies such as Zend, MySQL, Ingres, Moodlerooms and Continuent, to provide most innovative and effective solutions.

OSSCube has served 50+ industry leaders such as Intel, Google, Yahoo, Trend Micro, LinkedIn, Bigadda.com across four continents. Some of the solutions developed by them include Enterprise Products, Web 2.0 applications, Social Networking sites, Ecommerce applications, and Widgets, Games and Mobile applications. Depending on the needs, OSSCube offers flexible working models of Onsite, Offsite, Full time, Timeshare and Dedicated Offshore Delivery Centre.

OSSCube specializes in SugarCRM implementation, support, customization and its integration with other enterprise applications. OSSCube is also an authorized learning partner of SugarCRM and provides SugarCRM training courses. OSSCube has 10+ years experience in CRM development, has 100+ successful enterprise CRM rollouts and 100+ SugarCRM, MySQL & Zend certified professionals. They are also key contributors in the open source community offering cost-effective quality solutions for companies across many domains. For more information visit http://osscube.com/solutions/sugarcrm

About SugarCRM
SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 5,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information visit http://www.sugarcrm.com

Hi-media, the online media group, (Code ISIN FR0000075988 – HIM, HIM.FR) announced the signature, on the 5th July 2009 of an agreement protocol with respect to the acquisition of AdLINK Media, the display advertising network of AdLINK Internet Media AG. The acquisition will make Hi-media the European leader in Internet audience monetization.

Cyril Zimmermann, founder and CEO of the group said: “With the acquisition of AdLINK Media, Hi-media becomes one of the major players in the European online advertising network market. For several years, we have been developing a unique model, building strong synergies between our advertising network and our micropayment platform, Allopass, whose deployment in Europe will be accelerated thanks to the acquisition. By generating new synergies, our consolidated position will benefit all of our ad network sites, those we publish as well as those of our clients. Through this opportunity, we welcome a new major shareholder along with IDI and BV capital, AdLINK Internet Media AG with c.11% of our capital, whose competences will be a further asset in pursuing our strategy and in achieving of our goals in terms of growth and profitability in the coming years.”

Stephane Cordier, CEO of AdLINK Internet Media AG, said: “By combining AdLINK Media, our display marketing business, into Hi-media, and becoming a major shareholder of the combined Hi-media Group, we are contributing to the consolidation of the market. We will, in addition, benefit from the significant synergies being created from economies of scale as well from cross-selling.”

About Hi-media Group :

Hi-media, the online media group, is one of the top Internet publisher in the world with more than 50 million unique visitors per month on its proprietary websites. Hi-media is also a leading European player in online advertising and electronic payment. Its business model relies thus on two different sources of revenues: online advertising via its dedicated ad network Hi-media Network and online content monetization via its micropayment platform Allopass. The group which operates in 6 European countries, China, USA and Brazil employs more than 370 people and posted in 2008 135 million euros in sales. Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist C) and is included in the SBF 250, CAC IT and CAC Small 90. ISIN code: FR0000075988. Hi-media qualifies for FCPI as it received the OSEO label of “innovating company”.

Site : www.hi-media.com

Easy to use automated marketing technology VyRUSH is a technology which, using the KNOVIAL platform, finally makes it possible for CMS, CRM and marketing to be fully integrated into a single platform, making it possible for automated marketing and intelligent marketing decisions easy for any small business, no matter their experience or comfort in using previous versions of automated marketing technologies. In today’s world, where small businesses need to be responsible for so much of their own marketing and where the economic market means a huge percentage of new small businesses fail, VyRUSH allows your business to increase its marketing profile without putting a significant drain on your resources and time.

Update social media sites
One of the newest Marketing tools out there is social media profiles on a variety of platforms and websites. New social media websites pop up regularly, and it can be a full-time position for an employee to maintain a company’s profiles, twitter accounts, Facebook pages, and more with current and independently generated content. By using VyRUSH, we make it easy to push multiple social media platform profile updates, enabling your company to cut the time spent on updates and social media marketing while still reaping the benefits of these new and innovative platforms.

Create a social media community on your site
Constantly updating your social media platform profiles with new information serves a number of purposes, all of which are vital to the successful execution of your social marketing strategies. For a start, without new information, your site visitors will read the information present on your site and leave. By updating the information on a regular basis, you give those people who come to your site a reason to keep returning again and again, rather than simply coming once then moving on to more frequently updated social profiles.

Spread your word socially
By ensuring your website has a constant stream of interested readers via your social marketing profiles, you can spread the word about your products and services via the internet’s new great way of using marketing techniques: viral, word of mouth processes. This has become the fastest way of spreading news, as evidenced by both successful viral marketing campaigns (Old Navy’s $1 sandal sale) and world events (Iran’s revolution). Use the power of social marketing platforms to convert customers to your product in the same way!

Execute your marketing today and easily schedule the rest for later
VyRUSH saves your time and enables the filtering of relevant and irrelevant pieces of information, which you can use to focus your company’s time and energy on making your business even more efficient. VyRUSH automates marketing, making sure that you no longer need worry that marketing initiatives won’t take place in a timely manner.

Not just social, schedule traditional marketing as well
With VyRUSH (operating on KNOVIAL CMS platform), you can schedule email, print, video and status updates to be released on your schedule, in a manner which will suit your business’ needs and the schedule you put in place for your products and services. Better yet, we have additional tracking and performance options on their way, and will be able to add these services to your existing subscription as they become available. We have fully integrated our KNOVIAL CMS for tracking on form submissions as well as ecommerce orders, which allows your company the best service possible in advertising and social marketing initiatives.

We help you push your message, everywhere
VyRUSH and KNOVIAL are effective products which enable your company to make multiple updates across social media platforms without requiring that your staff spend inordinate amounts of time making individual updates on each individual page or social media website. Those who are in business for themselves must create their own marketing strategies – not only that, but also execute the strategies you think will be most effective. With VyRUSH, you can take the complications out of this process, and schedule, execute, and track all your small or medium company’s marketing needs without complication.

Copyright InterScape, Inc 2009. All rights reserved.
For more information on InterScape or VyRUSH.com, please contact Matt Francis at [email protected] or visit us online at www.vyrush.com

InterScape is a software firm that has build a platform called knovial that combines CMS, eCommerce, CRM, SFA, and automated marketing.

Today marks the launch of Vyoom, a new social network for people who want access to advanced social capabilities and true real-time data streaming in both a public and a private network all in one easy-to-use platform. With the added incentive of earning points for everyday social activity that can be redeemed in its online Reward Store and other first-to-market features that cannot be found elsewhere online, Vyoom is the ideal site for the next generation of social network enthusiasts.

Vyoom delivers real-time social communication between users and their friends, family, co-workers and the rest of the Internet. Because Vyoom is both an open and a closed network, users can voice their opinions on trends, news and issues and follow others’ activities and interests via the public data stream and, at the same time, engage in more personal, direct communication with their friends and family in the private stream. With its advanced labeling and filtering systems, Vyoom users can organize their social content and pull in only the updates they want to see, across both the public and private networks, at any given time, creating a truly personalized, intuitive social networking experience.

Vyoom awards points for social activity and through its friend referral program, offering an extra incentive for its members to interact with the site and grow their personal network. The Vyoom Reward store has over 300 items to choose from, including HD and plasma TVs, digital cameras and camcorders, iPods and iPhones, game systems, computers, GPS devices and more to be redeemed with points.

Other advanced features include:

— The RPilot – A tabbed, in-system browser that can be opened on any
page within Vyoom, allowing users to perform multiple social activities at
once and offering uninterrupted access to real-time data streaming.
— Multi-Friend Messaging – Via the RPilot, Vyoom users can open multiple
friend profiles and post to their boards simultaneously, eliminating the
need to navigate between friends’ pages.
— Hotspot Locator and Reviews – Vyoom users can create mini-listings for
their favorite restaurants, bars, salons, attractions, events and more, and
share their reviews with those in their private network. Via a Google map
view, they can also find other hotspots in their area that have been
identified by their friends.
— Friend Locator – Users can share their current location and/or their
plans for later on Vyoom on a permission-only basis via their computer or
their cell phone, allowing those in their private network to find them on a
Google map and meet up.
— Social Search – Vyoom offers real-time social search capabilities,
allowing users to search by timestamp or keyword across the entire Vyoom
membership network (public stream) or just their friends (private stream).

To learn more about Vyoom and create an account, visit: www.vyoom.com.

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name” application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search”. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

www.tracesmart.co.uk

Many small businesses are putting their brand reputation at risk by treating social networks as “places to hang out with friends”, according to reputation specialist Judith Germain managing director of management training firm Dynamic Transitions.

Firms are forgetting that social networking sites are places where reputation and credibility is established, maintained and developed, says Germain.

“Many business owners take a relaxed and whimsical approach to how they network on places like Facebook, which can be quite detrimental to them,” she says. “Others join business networks and then remain invisible.”

While there are some outstanding creative examples of brands using social networking, many small firms don’t know what to do on sites such as Twitter and Facebook, says Laura Jordan Bambach, executive creative director at agency LBi in London and expert contributor to Marketing Donut, the new website for small firms.

“Many brands are failing in social spaces,” says Jordan Bambach. “Businesses are promoting themselves via so many touchpoints — social media, advertising, direct marketing and so on, but the consumer just sees the brand. It’s important to have a unified voice.”

At the same time, not all social networks are the same, so businesses must focus on who they are targeting, she says. “Twitter has a much more mature audience than Facebook for example. Bebo has another audience again. So you do need to talk to people in different ways.”

Social networks are about relationships and conversation, continues Jordan Bambach. “The human element is paramount, so firms have to find ways to engage with people and have something interesting to say,” she says. “Sometimes that means widening what you talk about away from what you offer and into areas that you are passionate about that fit with your brand.”

The other key issue is to protect your brand by getting on networks before someone else does — using your name. “If businesses are not on Facebook or Twitter they run the risk of having other people setting up in their name,” adds Jordan Bambach.

According to Germain, in this difficult economic climate, brand reputation is more important than ever. “A good, strong and credible reputation is the one thing which can provide you with the superior and sustainable leverage you need to survive the credit crunch, whilst others around you fall by the wayside,” she says.

Further information:
Become a Marketing Donut expert by visiting the BHP Information Solutions website www.bhpinfosolutions.co.uk/Who-we-are/Experts.aspx
Register for Marketing Donut here www.marketingdonut.co.uk/user/register?destination=node%2F27
Find out more about LBi here www.lbi.com/en/London/