foursquare Pages are now self-serve. Any brand, organization, or publication can now create their own Page, gain followers, share Tips, check in, and reach their fans.
features:
Reach the whole foursquare community with your Tips and check-ins (and push those check-ins to both Facebook Pages and Twitter).
Let entire teams of people manage the same Page. With our new tool, you can make multiple people Page ‘managers,’ so that they can all contribute. It’s perfect for big organizations.
From the web or your mobile phone, you can upload photos to your Tips and check-ins. It’s great for making them really shine for all of your followers.
When your page is complete and you’ve added a few Tips, you’ll be featured in the foursquarePage Gallery.
More info: http://blog.foursquare.com/