New Media Technology News
New Media Technology News

Social Media Monitoring and Analysis

Alterian (LSE: ALN) the leading international integrated marketing platform provider announced that full-service marketing firm Epsilon has expanded a long standing partnership with Alterian by selecting the SM2 software solution to help deliver social media monitoring and analysis to Epsilon clients. Under a new multiyear agreement, SM2 will enable Epsilon to monitor communications and attitudes across the social media spectrum quicker and in a more structured fashion with richer data.

Epsilon is a leading full-service marketing firm providing integrated, data-driven multichannel marketing strategies for clients across a number of industries. With forty years of rich experience, over two thousand employees and twenty offices around the globe, Epsilon works with the leading global brands enriching marketing strategies across a number of channels including email and digital, direct mail, social media, mobile and more.

“Epsilon has a long history of working with clients to measure all aspects of marketing activity and determine the best marketing strategies,” said Michael Penney, Executive Vice President of Strategy and Analytic Consulting at Epsilon. “Social media has become increasingly important to marketers as consumers adopt new forums and technologies at a rapid pace. Epsilon helps clients understand what is being said in new channels and the implications of those comments and conversations. SM2 allows us to help improve not just clients’ social media marketing strategies, but enhance their overall multichannel marketing efforts, with the best and most timely information. We are delighted to be expanding on our already successful partnership with Alterian.”

SM2 is a software-as-a-service solution designed specifically for Brands and Agencies to monitor, measure, analyze and respond to social media activity. SM2 offers comprehensive coverage of social media, automated in-depth measurement and analytics and the immediate delivery of results.

“The volume and value of conversations on social media are exploding. Marketers need to move from considering social media as an experimental channel, and start considering its impact on the entire marketing mix,” said Michael Fisher, Alterian’s Senior Vice President Sales & Marketing, The Americas. “Epsilon has four decades of expertise and significant experience supporting their clients with multi-channel marketing strategies. We are delighted that they have selected SM2 to deliver insight and analysis of social media to help refine and further improve the communication strategies that they recommend and deliver for their clients. We have seen a great deal of interest amongst our partners and customers in our SM2 offering, and we look forward to building on the success of our partnership with Epsilon to-date with this new offering.”

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