Monthly Archives: July 2009

The Open Access movement, ushered in by MIT OpenCourseWare, marked a significant shift in the way academics leverage the web to spread knowledge. This trend is set to grow and reach a tipping point among college students in the next academic year.
“Last semester, as thousands of students at hundreds of universities across the US started using GradeGuru, we quickly realized the potential for building a leading community within the academic social web,” said Emily Sawtell, Director of New Business Ventures at McGraw-Hill Higher Education and Founder of GradeGuru.com, a notes-sharing community where college students are sharing class notes, improving their study skills and building their academic portfolios.

“Today’s born digital college students are already heavy social media users with wikis, blogs and online communities forming part of their daily routine,” said Sawtell. “GradeGuru is attracting Facebook and YouTube users who want to leverage social media to built their academic reputation.”

Student and Academic Feedback:

“Note sharing creates critical bonds between students and allows them to build on each other’s strengths in ways that raise the performance level of the entire class,” said Dr. Noelle Stout, Associate Professor of Anthropology at New York University.
“I am glad I contributed because it has improved my study habits” says Mrugesh Patel, a student from the University of Michigan when talking about GradeGuru’s peer review and star rating feedback system.
“GradeGuru makes studying a lot easier because you can check out notes from students at all different schools taking the same class as you,” says Katherine Rambough from Lehigh University. “It gave me a lot more insight into the concepts I was learning.”
For an interactive walk-through of our site and information on our expansion plans for this semester please do not hesitate to contact me. To schedule a phone interview with professors or students using the academic social web, or Emily Sawtell, a thought leader in open access learning, email [email protected].

New social network, Friends Recover, is the latest resource available to the community of those who battle substance abuse in their own lives or in the lives of those they love.

At Friends Recover, there is room for everyone to listen and be heard. The website will host a forum where individuals in recovery, their friends and family, and those who have not yet sought treatment, can all come together to share information, network, seek help, and offer support.

Friends Recover – free to all users – features the well known 12 step recovery program. The 12 step program has been renowned for its effectiveness since the early 1930s. “With this feature those who have taken the 12 Steps can continue their process privately online, as well as sponsoring other members who have not taken steps,” said the founder of the website, who for reasons of privacy wishes to remain anonymous.

Other unique features of the site include a locator for treatment centers and meetings, ability to create events and groups, and specific memberships tailored for those currently in recovery, those seeking recovery, family, friends and recovery professionals. Friends Recover offers a special membership category to those who are in need of urgent care.

While the site may save the lives of some, for others it will be a way to maintain moral support, check in on old friends and meet new people. It will offer online meetings, networking, photo tagging and chat features – all geared towards keeping members sober and practicing the principals of the 12 steps.

The mastermind behind Friends Recover, a recovered substance abuser herself, was inspired to create this online network by the remarkable individuals who supported her along her own road to recovery. “Those of us who have suffered from alcoholism and addiction know that it can’t be done alone,” she said.

Friends Recover recognizes the strength of community support and seeks to make that support readily accessible to all. “I hope to connect parents who have questions to parents who have answers. I hope to connect people who are willing and able to help to people who are in need of it. I hope to connect people who are in recovery with a support group,” said the website’s founder.

“Whether the member chooses a support group of people in the same home group, same state, across the country, or internationally, they will be connected to people they can learn from, help, or simply share experiences with.”
For more information join today at http://www.friendsrecover.com.

Jump Start Social MediaSM (helps organizations accelerate their adoption and use of social media) teams with Ventureneer.com (online education and peer support) to spread the word about a survey to better understand the value and application of small business and nonprofit leaders’ resources (e.g. business association membership, enrolling in classes online or in person, networking, seek advice/guidance from professionals or peers, etc.).

Surveys are an excellent tool to gain insight into a market, but can be time consuming to complete. Knowing how time starved entrepreneurs and nonprofit leaders – are, the survey was designed to be only nine questions – taking no more than three to five minutes to complete. The answers to the survey will help small business and nonprofit leaders prioritize their time to be the most successful. Questions cover:

What kinds of resources are used regularly?
How much are those resources used?
How strong an influence do these resources have on an enterprise leader?
What is the impact to their organizations?

“For more than 30 years, I’ve conducted surveys for organization such as The Wall Street Journal, Dow Jones, MasterCard, Mathew Bender, and the New York City Chapter of NAWBO,” says Geri Stengel, President of Ventureneer. “Recently I’ve become an avid user of social media, especially Twitter, and see it as a fast, inexpensive and effective way to get a read of the market.”
“We’re energized to be joining with Ventureneer to help entrepreneurs and nonprofits take stock of the resources that are of the highest value to them individually and, via the survey results, share that information to help streamline for them how they gather information and act on it,” says Veronica Fielding, President of Digital Brand Expressions, parent company of Jump Start Social Media.

Forwarding the http://www.surveymonkey.com/s.aspx?sm=yf1vL9cJGNQSCSlzvB3_2bhw_3d_3d survey to small businesses and nonprofit leaders will help it to spread virally and increase the number of people who complete the survey. “The more responses to the survey the more finely results can be segmented and more insights revealed,” adds Geri Stengel.

A summary of the results will be shared on Vistas, Ventureneer’s blog by late August 2009, which you can visit at http://www.ventureneer.com/vblog. Or you can request the full report, by simply submitting your email address at http://ventureneer.com/contact.

Geri Stengel is currently an adjunct professor at The New School. She has served as a mentor for social enterprises entered in business plan competitions at Columbia Business School and New York University (NYU), Stern School of Business, and has served as a nonprofit board member. She honed her online experience at companies such as Dow Jones and Physicians’ Online. She co-founded Women’s Leadership Exchange, an online and conference resource for women-led businesses, and founded consulting practice Stengel Solutions.

Ventureneer provides a new approach to learning that blends traditional formal instruction with informal learning derived from peers using Web 2.0 technology to capture and share this knowledge. Ventureneer’s customized Web 2.0 learning environment: blogs, virtual classes, peer-to-peer learning, coaching, web events and articles, provide the necessary support to make faster, better organizational decisions.

Digital Brand Expressions, the parent company of Jump Start Social MediaSM, specializes in helping brands of all sizes to be found on the Web through customized solutions that typically include search engine optimization, paid search, and social media marketing for F1000 and middle market companies and provides social media educational tools for individuals, HR professionals/hiring managers, and small businesses.

So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!

ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate www.sheconnected.com a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.

The research report details the kind of women that use Social Networks, why they are using them, which networks they belong to, and what they use them for. They found that women are one of the fastest growing segments on Social Networks. Not surprisingly they found that the three most popular sites are, Facebook, LinkedIn, and Twitter.

Over two-thirds (67%) of women who participated in the research reported belonging to 3 Social Networks; half belong to 4 or more. Based on previous focus groups conducted by ShesConnected, the predominant reason given by women for joining multiple sites was “no one site meets all of my needs or interests”.

“One thing that did surprise us a bit was the number of women who are using Social Networks and Social media to promote their business”, said Mark Grindeland, co-founder and CEO of ShesConnected. “There is a significant segment of women who either work from home or own small businesses. They are using Social Networks to drive sales and marketing, find employees for open jobs, and network with other women. We found these women to be highly engaged on Social Networks and very sophisticated about the use of Social Media in general”.

Not only are they joining multiple Social Networking sites, they are also joining and creating their own groups or communities on these sites. 56% of the women who participated in the research have started at least one group and have joined an average of 2 to 5 groups. 29% reported belonging to 10 or more groups.

As the classic slogan for Oldsmobile goes, “This is not your father’s Oldsmobile”, the juxtaposition for today is, “this is not your teenager’s Social Network”. 53% of online women use Social Networks at least weekly and the rate of Social Network adoption in the past year has been especially strong among older women. So what are the implications for advertisers, marketers, and social networks? In a word; OPPORTUNITY! Women are one of the most important demographics to advertisers.

“Advertisers know that in order to be successful, you have to follow the money. And the money is in the purses of the women who are spending their time on Social Networks. Women control up to 85% of all household expenditures. They outnumber men online, and are spending a significant mount of time on Social Networks” says Mark Grindeland, co-founder and CEO of ShesConnected Multimedia.

The implications for Advertisers are profound; women using Social Networks are finding such high utility in these sites that they are becoming a central component of their lives online. Marketers need to focus on how best to provide value to the community. A deeper look into Social Network behaviors and attitudes will help guide decisions related to the development and placement of specific marketing tactics.

This has challenged marketers on many levels but there are many potential approaches to consider:

Develop a fan page to drive engagement and collect data
Create promotions with links into the fan page to increase traffic
Integrate offline and online marketing with web addresses on packaging and advertising,
contests that require codes be entered in the website or fan page
Sponsor groups or entire sections of a site
Sponsor newsletters
Create excitement and entertain with content, contests, special offers, and promotions
Post links to popular websites on fan page and request they host links to your fan page

Regardless of the approach used, Advertisers need to make sure they design marketing campaigns that incorporate the context of what women are doing on Social Networks. That is the beauty of Social Networks, they give the Advertiser the ability to tailor their marketing to what is important to the individual or groups.
About ShesConnected Multimedia Corp.
ShesConnected Multimedia is a social media agency designed to leverage the power of Social Networking and social media to engage women in meaningful and relevant ways. ShesConnected combines agency expertise with an online community of women to deliver gender-smart marketing for leading Advertisers.

For more information, please visit http://shesconnectedmultimedia.com/ or http://www.shesconnected.com

Those who have been waiting for a social network that is totally dedicated to students now have good news. Student Talk comes as a great gift for students that are interested in having high standard social utility website. Students Talk helps students from all over the world to interact with one another and spend time online with people who share the same interests.

As of now, there is no social network site with all the latest features and tools that is totally dedicated to students. Student Talks comes to fill this gap and it has done a wonderful job in filling that gap. Student Talk is not only a good source for students, teachers too can benefit from this student community website. Teachers and tutors are able to interact with their students through this social network.

Students can now easily get in touch with other students and their friends in any part of the world. Student Talk allows students share ideas, do homework, exchange essays and clarify doubts using this social network. As such, this social network can help the students a great deal in their education .

Students share their creative work, Word Presentations, PowerPoint projects or photos by uploading and downloading in the site Files section. As Student Talk is an active hub for students from all over the world, all schools, colleges, universities, student organizations and even bookshops can use this social network to reach out to the students mass. This network helps students in expanding their services and programs in the easiest and the most effective way. In no other website educational institutions and organizations find such a focused group. Students can now also enjoy the Facebook like social utility and Twitter like micro blogging facilities and Social Bookmark all from within Student Talk.

No other student community site brings together all these features. There are many students’ network but they are very limited in their service offerings. Student Talk is an absolutely free social networking site. Students are able create profiles which can be seen by others. To join Student Talk and to find out more about this Global Student Network, visit http://www.studenttalk.com

Poet Larry Jaffe has been using his art to promote human rights his entire career. As an official Ambassador for Youth for Human Rights as well as their Poet Laureate, Jaffe has been featured in poetry venues and festivals both throughout the U.S. and abroad. But in today’s “Brave New World” Jaffe is speaking for peace on Twitter, by tweeting each of the 30 articles of Universal Declaration of Human Rights in 140 characters or less.
Jaffe is excited about his poetry foray into Twitter and despite having read his work in such distinguished locations such as the Japanese American Museum, the Jewish Museum and the Museum of Literature in Prague he says Twitter has more ability to reach the mainstream.
Born out of the atrocities and enormous loss of life during World War II, the Universal Declaration of Human Rights was created by the United Nations to provide a common understanding of what everyone’s rights are. It forms the basis for a world built on freedom, justice and peace.
“Tell the world about the Universal Declaration of Human Rights and make everyone you know aware of them, says Larry. “Get these rights taught to our children so they know their birthright.”
Larry still loves to read in a variety of bookstores, coffeehouses and bars to keep his roots intact. He says his Twitter tweets will be no different than his usual poetry and will always integrate a strong sense of humor along with a tough stand on human rights and freedom.
Follow Larry via his poetic tweets on Twitter @larryjaffe.

About Poet Larry Jaffe:
From the sensually romantic to humor and social commentary, Larry Jaffe impacts audiences with a rich emotional range, masterfully crafted. His poetry appears in numerous anthologies, magazines, and on the Internet where he has pioneered poetry web sites. Passionate about his purpose to bring Human Rights to the forefront of our youth’s minds, Jaffe said, “Every day I read about various human rights violations and in my heart I know we can make a better world. It is my great hope that we as poets lead the way to a new and better civilization.” His poem OWNED has been adopted as the official poem on human slave trafficking. In addition to his Poet Laureate status for the Youth for Human Rights International, Jaffe is also the co-founder of Poets for Human Rights, an international coalition of poets and human rights advocates. Visit Larry at www.reverbnation.com/larryjaffe

NewsGator today cited strong momentum in the growing enterprise social computing market, reporting that over one million paid business users now take advantage of its Social Sites enterprise social computing solutions. Social Sites helps a wide range of organizations harness the value of social networking, but the financial services, pharma/biotech, professional services, high-tech, and aerospace and defense industries have been the strongest adopters of the technology.
For example, NewsGator counts the top five pharma/biotech firms as Social Sites customers, including Novartis Institutes for BioMedical Research. Other customers include two of the world’s top three banks, two of the top three U.S. manufacturers of network and communications equipment, eight of the top 15 U.S. pharmaceutical companies, three of the top seven U.S. aerospace and defense companies, and two of the top five consulting companies, among many others.
Social networking software like Social Sites is the top enterprise spending category among Web 2.0 technologies that will generate $4.6 billion in sales globally by 2013, according to Forrester Research. Social networking is also predicted to have the strongest annual growth rate in that span.
NewsGator Social Sites creates a business-class enterprise social computing environment for streamlined performance. When coupled with the Microsoft Office SharePoint Server 2007 collaboration foundation, it adds Facebook-like features for business, including networking, user profiling, people and content search, community creation, social bookmarking, activity streams, social graphing and robust reporting.
The multifaceted value proposition of Social Sites – improved collaboration, expertise discovery, knowledge management, innovation and overall agility – helps enterprises compete in their industries and empower their employees, customers and partners.
More and more organizations are discovering the value of social computing, industry-watchers confirm. “Business executives are paying more attention to issues like improving how employees work with one another and with partners, encouraging corporate innovation, and gaining wider participation in corporate decision-making,” said Gartner Inc. Research Director Nikos Drakos. “This focus is leading enterprises to take advantage of new opportunities offered by emerging forms of collaboration like social software.”
“The sheer efficiency of connecting experts across organizations, fostering instantaneous collaboration, and organizing knowledge as it’s created argue overwhelmingly for enterprise social computing as the new standard operating system for business,” said NewsGator CEO and President J.B. Holston. “Our customer success demonstrates that social computing isn’t just for early adopters anymore, and NewsGator is well-positioned to help more companies get their social computing environments up and running quickly and efficiently.”
Deeper engagement with Microsoft
NewsGator also reported today that Microsoft has named NewsGator a “depth-managed” independent software vendor (ISV) partner. Such status is achieved by fewer than three percent of Microsoft partners. This affirms NewsGator as a strategic business partner in one of the most important, fastest-growing markets for Microsoft, and it deepens the engagement between the two companies for the benefit of enterprise customers.
About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator’s Widget Services and iPhone applications enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the desktop and mobile devices. For more information, visit www.newsgator.com.

Women’s Network Group held their mid-year annual conference in San Francisco and this year’s theme, “Growth in the Age of Social Networks,” attracted Internet, law and retail firms throughout the Bay Area.
Julie Davis, Aon Corporation, was the luncheon keynote and she explored, with the audience, risks that social network firms face. Reports indicate that Facebook has over 225 million people, Twitter over 8.8 million and LinkedIn over 30.1 million. But the market is much broader. “It now includes over 500 social media sites and many of those firms need assistance in better understanding their exposures and managing their risks,” reported Davis. Davis highlighted their unique challenges, including emerging threats in data breaches, various sources of liabilities, privacy and security exposures. She reviewed how insurance carriers quantify the risks and highlighted insurance coverages and risk management tools to help manage the exposures. Her keynote luncheon concluded with a unique glimpse of future changes in social media and additional corporate risks that may be on the horizon.
“Drawing on a wealth of experience from all of the participants, the California Women’s Mid-Year Conference was a success. Social media is a growing area and we are excited to have such a great audience,” stated Anna Smith, President, California Women’s Network.
For more information about the conference, please send an email inquiry to Anna Smith, California Women’s Network, at [email protected]. For additional information on risk factors for social media firms, please contact Julie Davis, Aon Corporation.
About the Luncheon Keynote Speaker:
Julie K. Davis has been with Aon Corporation (AOC) for fifteen years. Her business mission is to help innovative industries manage their business risks. She is the recipient of Chicago Innovation Awards and an Insurance Innovators Award, a finalist in the annual Stevie Awards for Innovation of Best New Product / Service, recognized by I-Street Magazine in their annual “Women in Black” Awards and recently named Who’s Who for Entrepreneurial Work in the Insurance and Risk Management Field. She attended the University of Texas and Rice University. She can be reached by email at [email protected] or by phone at 408-439-2654.
About the California Women’s Network:
This women’s association is designed for leaders of new or rapidly growing companies with less than 1,000 employees and leaders of autonomous business units in larger organizations.
Contact: Anna Smith, President, California Women’s Network Group, [email protected]
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com

Team Saxo Bank had another successful Tour de France with Fabian Cancellara winning the opening time trial stage as well as two other stage wins, and two riders in the top five in the overall competition rankings including a second place for Andy Schleck who also won the youth competition. This led to a high increase in online mentions, specifically on micro-blogging site Twitter.

Saxo Bank, the team’s main sponsor and a consistent winner of industry awards itself, launched www.saxotakingthelead.com prior to the Tour, a new and unique concept combining video, audio and text into a free website for cycling fans. The website helped accelerate Google searches to new highs for the online bank in Denmark, where the bank is headquartered and, also, in Luxembourg, the native country of the two Schleck brothers, as well as in France, Singapore, Switzerland and the United Arab Emirates.

The news reference volume also rose during the Tour’s initial weeks when Team Saxo Bank’s Olympic Time-trial champion Fabian Cancellara won the Tour’s Yellow Jersey and kept it until the seventh stage of the Tour.

Statistics show that this year’s Tour de France became a Twitter-revolution for Saxo Bank, with an increase of tweets of more than 50% compared with before the Tour. Also, according to Nielsen Company BlogPulse research, the number of blog posts mentioning Saxo Bank quadrupled during the event.

Saxo Bank’s entry into the world of sport sponsorship was confirmed in June 2008 when its joint CEOs signed an agreement with Riis Cycling A/S. The agreement meant that Saxo Bank became co-sponsor of Team CSC, in time for Team CSC Saxo Bank to participate in the 2008 Tour de France.

In July 2008, Team CSC Saxo Bank won Tour de France. Other wins in 2008 contributed to building Saxo Bank’s brand in key markets, such as France, Switzerland, Italy and Spain. On 1 January 2009, Saxo Bank became the sole main sponsor of Team Saxo Bank. The duration term of the contract is three years.

In explaining their decision to sponsor the team, Saxo Bank’s founders and co-CEOs, Kim Fournais and Lars Seier Christensen said that, in addition to being one of the world’s most popular and watched sports with an audience of billions of viewers, cycling on this level expresses the same kind of values and attitudes that Saxo Banks identifies with. “Winning and team work, is what Saxo Bank has been about from the outset. Endurance and passion are some of the other features that we have in common. We are proud that we now will have the opportunity to highlight these values and show what sports and business can do together”

About Saxo Bank
Saxo Bank is an online trading and investment specialist, enabling clients to trade Forex, CFDs, Stocks, Futures, Options and other derivatives, as well as providing portfolio management via SaxoWebTrader and SaxoTrader, the leading online trading platforms. SaxoTrader is available directly through Saxo Bank or through one of the bank’s global partners. White Labelling is a significant business area for Saxo Bank, and involves the Bank’s online trading platform being customised and branded for other financial institutions and brokers. Saxo Bank has more than 120 White Label Partners and boasts thousands of clients in over 180 countries. Saxo Bank is headquartered in Copenhagen with offices in Australia, France, Italy, Japan, Singapore, Spain, Switzerland, UK, Czech Republic and the United Arab Emirates.

Twitter TV Live Network a 24-hour TV network headed by Carlton Enoch, CEO of Connection Films is producing the all new Twriddle Treasures game show to be played by Twitter users.
Twriddle Treasures is an interactive game show that uses Twitter as the interface for the game. It gives tweeps worldwide the opportunity to compete for prizes based on their own intellectual genius in solving the Twriddles (riddles) that are posted daily by Twitter TV Live Network on Twitter.com.
There are two phase of the game.
Phase 1. Played daily on twitter.com. Sponsors provide fresh twriddles daily and tweeps guess the Twriddle (riddle) and win prizes; PS3, iPhones, iPods, computers, and a range of gift certificates from stores worldwide and lots more…
Phase 2. Tweeps can elect to go to the next level and be on Twitter TV Live’s on air Twriddle Treasure Hunt by use of the iPhone and iPhone apps and Ustream.com by submitting their twriddle answers for an opportunity to be selected to search for clues to solve the grand Twriddle and win Bonus prizes, which include Vacations, cars etc… and lots and lots and lots of cash. Because the game is not location specific, Twriddle Treasure Hunts will take place in cities all over the world so everyone has an opportunity to play the game.
The official game will begin in September 2009 as one of the show line ups for the new Twitter TV Live Network, which is currently in production with fourteen other television shows including Twitter Unleashed, Lipstick and Coffee and Twitter with the Flow. More information about all of the new shows can be found on the network’s website. twittertvlive.com
About Us:
Twitter TV Live is a Live Network focuses on everything Twitter, with several shows now in production, including Twitter Unleashed, Twitter ‘wit’ the Flow, Twriddle Treasure Hunt and Lipstick and Coffee. If it Ain’t on Twitter, it Ain’t on Twitter TV LIVE

http://www.twittertvlive.com

The Parnassus Group, creators of the world’s first conference series dedicated to the professional uses of Twitter, announced that they will again host the popular “Developer Launchpad” session at their upcoming Twitter Conference in Los Angeles.

“Promising new Twitter-based applications are appearing on a daily basis,” said Steve Broback, Founder of the Twitter Conference. “Our goal is to identify the most innovative and useful services based on the Twitter APIs, and expose them to our audience.”

The first “Launchpad” premiered at the sold-out Twitter Conference in Mountain View, CA in May. At that event, the developers of Flaggpole, Publicitweet, Jobaba, Chatterbox, Tweetfunnel, Twittylinks, and Twittfilter all debuted their new services to the world at large.
Developers are encouraged to submit their projects for consideration. A panel of conference speakers will then confer to select the eight most qualified applications to demo at the conference.

Submissions for the launchpad session will be accepted through Friday, August 21st, or when thirty submissions have been received, whichever happens first. See the full rules and submit your application for review at the twitter conference site: http://parnassusgroup.com/twitterconference/2009/launchpad2009/

Founded in 2004, Parnassus Group provides services to clients and partners seeking to participate in the social media space. We’ve helped everyone from Fortune 500 companies to sole proprietorships in their efforts to leverage technologies like blogs, Twitter, Facebook, and more.

Companies should be utilising a hosted social network in order to reap the benefits of improved communication, both internally between employees and externally with their consumers according to Reality Digital, the leading provider of web community software for brands.

An online community can be used to facilitate internal interaction and communication, in an environment where files can be shared and used with ease. A social network presents the possibility for internal horizontal influence, whereby almost every individual within the enterprise enjoy the same level of influence within the network.

A white label social network also improves communication with the consumer fan base in the outside world, providing a wider platform for the delivery of brand messages and other content. On a broader scale, the social network serves as a focal point for a business online, improving customer engagement and brand awareness through the medium of the internet.
Robert Proctor, Head of EMEA for Reality Digital, commented: “Companies should see a social networking platform as a method of internal communication as well as a way of successfully engaging and delivering campaign messages to its consumers. Enhanced internal communications greatly improves productivity, meaning that the company will benefit from the network directly as well as profiting indirectly through commercial results such as sales.”

Reality Digital’s Opus platform offers the potential for a high quality social network, incorporating all of the latest networking innovations such as high definition video content, and mobile upload capabilities to facilitate the latest generation of user generated content.

The platform comes ready to be customised to integrate the look and feel of any brand, regardless of size, providing an extended level of flexibility that allows for further creative additions. All of the technology is managed by Reality Digital, meaning that brands can be sure that both internal and external communications will always run smoothly through the network.

To find out more about how social media can improve your prospects, please visit RealityDigital.com