Daily Archives: June 26, 2009

2 posts

Odojo Launches Social Networking Backup Service

Odojo Inc. today announced the launch of a new service that monitors and archives a company’s social network activity, meeting the requirements of both Sarbanes-Oxley (SOX) and Regulation FD (RFD). The Odojo Archiving Service monitors all activity, created both by company employees as well as content created by 3rd parties, on a host of social networking platforms and archives it into a database for future use. Built upon cloud computing technology by Amazon Web Services™, the Odojo Archiving Service requires no customer IT department involvement and operates as a Software as a Service (SaaS) browser based application. The service monitors and securely archives both company sponsored social networking accounts as well as “keyword mentions” of a companies name, trademarks, and ticker symbol on numerous social networks including (but not limited to) Facebook™, Twitter™, and MySpace™.

“The Odojo Archiving Service provides a mission critical tool to both public and private companies that want to monitor what is being said on social networks by both their own employees as well as 3rd parties,” said Mike Stemple, Founder of Odojo Inc. “Having watched the explosive growth of social networks like Twitter™, we saw a need for a service that can help protect a company from not just SOX and RFD compliance but also keep track of how 3rd parties are utilizing a companies trademark and stock symbol online.”

The Odojo Archiving Service is currently in limited trials with a handful of companies with the company looking for additional “early release” clients.

Additionally, Odojo announces a company authored white paper outlining the numerous risks public companies are experiencing with the advent of social networking. The white paper entitled “Twitter in the Age of Sarbanes-Oxley and Regulation FD”, can be downloaded from the company website.

About Odojo Inc.
Odojo provides a return on investment (ROI) for companies or brands utilizing Twitter™. The Odojo platform helps a company better engage their customers on Twitter™ while providing ROI metrics for their micro-blogging efforts. Odojo has frequent communication with companies in numerous verticals that all have a similar problem, “How can we leverage the power of Twitter™ while also being able to track its ROI?” Odojo solves the problem of how a business can utilize Twitter™ while insuring all communication is archived, secure, measurable, and accountable. The company has built a future proof platform that addresses these problems while also allowing a company to explore other ways to leverage Twitter™ for marketing, advertising, sales, customer service, and more.

Odojo Inc. has no formal relationship with Twitter™, Facebook™, MySpace™, or Amazon™. All trademarks used are properties of their respective owners.

Facebook App Allows Small Business Owners to Grow Client Base using Social Networking

In a proposed answer to the shortage of leads and new clients for small-to-medium businesses, ReferQuest.com, a refer-and-reward platform, has developed a Facebook application to help businesses experience growth, in the down economy. The ReferQuest Facebook app, available at http://apps.facebook.com/referquest/, allows business owners to utilize the power of social networking to develop leads and acquire new customers. SMBs can use the free application to offer finders’ fees to reward customer acquisition (“$10 reward if you refer a new customer”) The ReferQuest Facebook application is available to Facebook users in North America.

During a recession, advertising budgets are amongst the first cutbacks for many small and medium businesses. However, according to separate studies conducted by McGraw-Hill Research and American Business Press, businesses that continued advertising, or increased their advertising, during a recession, saw substantial growth during the economic dip and after it ended.

While the ReferQuest Facebook application may not be a viable alternative to print-and-web advertising, it does allow business owners to acquire warm leads, or leads from a known party, with exposure via viral networking channels where payment is only required on a per-acquired-customer basis. As with other business-to-business (B2B) and business-to-consumer (B2C) promotions via social networks, the ReferQuest application is the online version of word-of-mouth advertising.

According to Camille Landau, the CEO of ReferQuest.com, the benefits for small-to-midsized business owners are noteworthy:

* Businesses can acquire new customers directly, in stark contrast to traditional advertising methods
* Advertising is free, and payment is only due upon a successfully acquired customer
* Businesses can find customers, partners, and employees who are unreachable via other advertising methods

About ReferQuest.com

ReferQuest.com is a public forum which allows users to offer finder’s fees to those who help them get their needs filled. The ReferQuest Facebook application is available to North American Facebook users, and is available at http://apps.facebook.com/referquest/