The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced the winners for the Communications Awards, which recognize Print, Direct Mail, Radio, Poster and Billboard mediums, as well as the new Strategic Communications/Public Relations medium. The Communications Awards were held at The New Joint in the Hard Rock Hotel & Casino, Las Vegas on May 12th.
In honor of the monumental 50th Anniversary CLIO Awards, the 3-day CLIO festival featured decade-themed award shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The show also featured a musical performance by American singer/songwriter Spencer Day, and the presentation of an Honorary CLIO Award to Matthew Weiner, winner of four Primetime Emmy(R) Awards and Executive Producer and Creator of AMC’s MAD MEN. Weiner was recognized as being one of the most powerful storytellers to ever tackle the rise of advertising in America through a critically acclaimed original television series. The show, set in 1960s New York, follows the lives of the ruthlessly competitive world of Madison Avenue advertising executives.
The evening’s list of Grand and Gold CLIO winners are as follows:
2009 PRINT: 77 CLIOs Awarded (1 Grand, 12 Gold, 22 Silver, 42 Bronze)
Grand and Gold CLIO Awards are as follows:
— CLM BBDO, Boulogne-Billancourt, Pharmaceuticals, Dissolve Your Problems
“Bear, Paparazzi, Magician, Prison” for Alka-Seltzer (Grand
CLIO Winner in Print)
— Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner
Child” for Museum of Childhood
— AlmapBBDO, Sao Paulo, Automotive, Volkswagen Customized Trucks
“Volkswagen Customized Trucks – Beer Box, Volkswagen Customized
Trucks – Fruit Box, Volkswagen Customized Trucks – Milk Box, Volkswagen
Customized Trucks – Egg Box” for Volkswagen Trucks
— BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman &
Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
— Clemenger BBDO, Wellington, Public Service, Crashed Beds “Bridge,
Tree, Creek” for Driver Fatigue
— Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services,
“Children – Tree” for Hospital Aleman – Kinder Plan
— Leo Burnett & Arc Worldwide Thailand, Bangkok, Home
Furnishings/Appliances, “Chicken, Fish, Lobster” for WMF
— McCann Erickson, Madrid, Public Service, “Woman Shoe” for
Greenpeace
— Miami Ad School Europe (Student – Sandra Nicolas), Hamburg, Student,
Inspired By Life “Porridge, Brother, Aunt” for IKEA
— Saatchi & Saatchi Worldwide, Petaling Jaya, Public Service,
“Stop” for Guinness
— TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Black
“Mir Black – Spider, Mir Black – Arms” for Henkel
— TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Laine
“Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4” for
Henkel
2009 DIRECT MAIL: 13 CLIOs Awarded (2 Gold, 4 Silver, 7 Bronze)
Gold CLIO Awards are as follows:
— Lowe Limited, Bangkok, Dimensional, “Torture Test” for Breeze
Excel Washing Detergent
— Philipp und Keuntje GmbH, Hamburg, Collateral, “Balloon” for
Chubb Nord-Alarm Security Systems Company
2009 RADIO: 23 CLIOs Awarded (6 Gold, 6 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
— DDB Chicago, Chicago, Beverages/Alcoholic, Real Men of Genius “Mr.
Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football
End Zone Painter, Mr. Football First Down Marker” for
Anheuser-Busch
— Grey, Melbourne, Public Service, Pictures of You “Anne, George,
Martin” for Anti-Speed Message
— Grey South Africa, Sandton, Public Service, “Shark Attack” for
Shark Life
— Grupo Gallegos, Long Beach, Media, Subtitles “Epic, Robinson,
Horror” for Comcast CableLatino
— Network BBDO, Johannesburg, Travel/Tourism, Plain Insanity “Ferret,
Dancer, Dog” for Virgin Atlantic Airlines – Upper Class Suites
— Saatchi & Saatchi, New York, Business Equipment/Services,
Compression Radio “Soap Opera Romance, Eating Candy, Calling Tech
Support” for StuffIt Deluxe
2009 POSTER: 42 CLIOs Awarded (6 Gold, 17 Silver, 19 Bronze)
Gold CLIO Awards are as follows:
— Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner
Child” for Museum of Childhood
— BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman &
Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
— Big Ant International, New York, Public Service, “What Goes Around
Comes Around” for Global Coalition for Peace
— Contract Advertising India Pvt. Ltd., Mumbai, Public Service,
“Family Name” for Aadhar Association
— Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services,
Children “Tree, Cookie, Stairs” for Hospital Aleman – Kinder
Plan
— KNARF (Students – Annie Chiu, Anna Echiverri), New York, Student,
“Subway Bench” for Victoria’s Secret
2009 BILLBOARD: 20 CLIOs Awarded (2 Gold, 7 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
— DDB London, London, Media, “Global Downturn” for Financial
Times
— Leo Burnett Canada, Toronto, Beverages/Alcoholic, “Share Our
Billboard Campaign” for James Ready
For the first-time ever, the CLIO Awards introduced a new Strategic Communications/Public Relations medium to the awards show. The new medium honors the innovative and creative use of any form of unpaid publicity and messaging that drives credibility, awareness, reputation, and relationships between a company or organization and its consumers or constituents. Richard Edelman, President and Chief Executive Officer of Edelman, served as the 2009 Executive Jury Chair for this category. The Gold winners for this category are as follows:
2009 STRATEGIC COMMUNICATIONS/PUBLIC RELATIONS: 9 CLIOs Awarded (2 Gold, 4 Silver, 3 Bronze)
— Edelman, Chicago, Consumer, “FilterForGood: Better Water, Less
Waste” for Brita
— Ketchum, San Francisco, Consumer, “Haagen-Dazs loves Honey Bees:
Let’s Lick This Problem” for Haagen-Dazs
To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, please visit www.clioawards.com.
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About The CLIO Awards
The CLIO Awards is one of the world’s most recognized awards competition for advertising, design and interactive. Celebrating its 50th Anniversary in 2009, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments. The CLIO Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.
