Daily Archives: June 5, 2009

www.kent.co.uk is a new social networking website aimed at business and consumer audiences in the county of Kent in south east UK.

It’s the latest in a line of new niche social networking sites to have emerged over the last 12 months.

Kent.co.uk has been created using the free Google Maps API to integrate users’ personal data about their friends and favourite places with on screen mapping, creating a custom visual social networking map for each user.

The resulting social networking map is interactive – data such as friends, places and events can be toggled on or off the map, and clickable icons can be used to access more information about each element or initiate actions like joining groups or becoming a fan.

Due to the geographic focus of Kent.co.uk, the categories of data have been intentionally broadened to include physical Places, which can range from a popular bar to a favourite beach or scenic spot.

The social networking map also features suggested places, groups and events, which are intelligently matched to the users own interests based on a range of different criteria, from content keyword matching to postcode proximity and linked user behaviour.

User privacy and security have also been carefully considered. The social networking maps only display personal user icons to accepted friends, and there is an auto cut out of icons at closer zoom levels, so specific address locations can never be identified. Furthermore users of kent.co.uk can choose not to be displayed on the map at all.

The unique structure of Kent.co.uk presents a range of interesting commercial and marketing opportunities. Discussions are underway with a major chain of pubs to show their sites on social networking maps with specially branded icons, and link their sites with other nearby data and events. Local business organisations are investigating using Kent.co.uk to operate private business to business networking groups linked to specific venues and events.

Kent.co.uk is currently undergoing a soft launch phase with new users being gained through targeted viral marketing to key user groups. A wider regional press launch will take place in the summer.

Dinkum Interactive, a premier Search Engine and New Media Marketing firm, announces that Rick Simmons will be presenting a Workshop on Social Media on Tuesday, June 9, 2009 at the breakfast and networking meeting of SMEI. The meeting is being held at the Plymouth Meeting Country Club from 7:30 AM until 9:30 AM and is being sponsored by The Philadelphia Business Journal.

“It’s 2009 and most people have heard of Twitter, FaceBook, and LinkedIn,” Simmons explains, “but few know what to do once the account is created. Fewer still have an understanding about the differences between them and the different audiences that they reach. With so many ‘experts’ trying to tell you what to do, getting good information is a daunting task.”

During the workshop, Rick will discuss what every business needs to know about social media to ensure future success, what changes need to be made by businesses looking to leverage social media marketing, and what costs and returns can be expected from involvement in social media.

About Rick Simmons
Rick Simmons is the President of Dinkum Interactive. With over 25 years of experience in advertising and marketing, and over 10 years working with the Internet, Rick brings an ideal combination of talents to the technology firm. For the past 6 years, he has merged his marketing expertise with his Internet knowledge through his work with search engine optimization, and numerous other Internet Marketing strategies. Dinkum has recently been named Internet marketing firm for all of Eastern University and much of that initiative is geared towards social media and embracing the Internet in the best, most cost effective manner.

About Dinkum Interactive
Founded in 2006, Dinkum Interactive is a full service SEO and new media marketing company based in Philadelphia, Pennsylvania. Dinkum Interactive primarily serves clients in the Eastern Pennsylvania region but has international clients as far as Sydney, Australia. Dinkum has also partnered with several of Philadelphia’s most prominent advertising agencies to address the various and customized interactive needs of their clients.

http://dinkuminteractive.com

The phenomenon surrounding the inspiring novel, GIV—THE STORY OF A DOG AND AMERICA continues with an innovative joint marketing venture between the book’s publisher, HighTop Publishing, and Yana Berlin, founder of http://www.Fabulously40.com.

This enormously popular interactive site for women 40 and over “and the men who want to understand them,” features advise on beauty, family, health, lifestyles, and, most recently, books. In an unprecedented move after reading the novel by the enigmatic and award-winning author, Boston Teran, and Ms. Berlin decided that this expansive novel about a noble animal wandering through post 9/11 America was a must-read for all of her audience. Therefore, she placed a link on virtually every page of her site to offer the book for sale to her readers. “Since women buy books at a 70:30 ratio over men, it stands to reason that the “Fabulously40” site would be ideal for selling this book. Further, it would be like having an Oprah’s Book Club selection featured not just for one day but for a significant length of time. This is not like an author creating a web site to sell a book; rather, Fabulously40.com is a major social networking site devoting its efforts to promoting a single book.” says Berlin.

A review of Giv on the site by literary critic, Sis Howell, says of the book:

“A most unique, beautifully written and enriching book, it is to literature what the great murals are to painting and art. For that is what Giv is—an American mural. Murals have sweep and theme. They are a vision of life. A testament to ideas. This is Giv.”

Boston Teran is the author of four previous novels. He has been nominated and won numerous awards including the John Creasy Award, International IMPAC Award, Book of the Year in France, Book of the Year in Japan, and Reader s Digest Best First Novel of the Year. Two of his novels are being developed into major motion pictures. God is a Bullet, Teran’s first novel, is currently being adapted for film by writer/producer Ehren Kruger (Reindeer Games, Blood and Chocolate, The Ring). His fifth novel, The Creed of Violence, which is to be published by in the fall of 2009, was bought by Universal Studios for the second highest price ever paid for an unpublished manuscript. Giv—The Story of a Dog and America is his sixth novel.

For more information or to arrange an interview with Ms. Berlin, High Top Publishing, or possibly the reclusive Boston Teran, contact: Jocelyn Kelley: [email protected]

OgilvyOne China has announced the addition of OBuzz and the Ogilvy Digital Lab to its arsenal of digital tools that will help marketers to better understand, reach and interact with Chinese consumers online and on the go.

OBuzz: The Ogilvy Digital Influence Solution
Jointly developed by OgilvyOne and Ogilvy Public Relations Worldwide, OBuzz is a powerful new Internet Word-of-Mouth (iWOM) tracking system that enables efficient, real-time monitoring and measurement of online conversations across Chinese social media including BBS, forums, blogs and Web 2.0 sites.

The proprietary technology solution, which has already been deployed for clients in China including adidas, Intel and GSK, crawls thousands of blogs and social media sites to give marketers an unadulterated glimpse of discussions around their brands and competitors, as well as an instantaneous view on consumer sentiment related to a product or category.

Armed with this knowledge, marketers are empowered to shift from a reactive to a more proactive marketing response by engaging consumers in timely, relevant and meaningful conversations that drive greater brand affinity – and importantly, stretch marketing budgets and enhance overall program effectiveness.

Chris Reitermann, President of OgilvyOne China and Ogilvy & Mather Group Shanghai, said, “Marketing today is all about engagement. With OBuzz marketers have the ability to constantly be at the pulse of consumer sentiment. This allows us to not only react to positive and negative buzz, but to anticipate, preempt and become a meaningful and relevant part of the conversation. This is particularly crucial in China where online opinions have a major impact on a brand’s reception in the market.”

Statistics from a November 2005 GMI Poll support this claim as 40% of Chinese netizens cite WOM as a leading purchase influencer, a significantly higher percentage than in other countries. This is particularly important in the context of an economic downturn as consumers are being much more careful with their spending and are relying more than ever on the opinions of others when making purchasing decisions.

Scott Kronick, President of Ogilvy Public Relations Worldwide/China and Ogilvy & Mather Group Beijing, added, “From a pure cost perspective, OBuzz helps marketers to get the most out of their communications budgets by enabling on-the-fly campaign optimization, detecting crisis signals that avert potential PR crises and allowing marketers to integrate powerful consumer insights into marketing programs that will be more effective as a result.”

For a first look at OBuzz, please visit: http://www.obuzz.com.cn.

The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced the winners for the Communications Awards, which recognize Print, Direct Mail, Radio, Poster and Billboard mediums, as well as the new Strategic Communications/Public Relations medium. The Communications Awards were held at The New Joint in the Hard Rock Hotel & Casino, Las Vegas on May 12th.

In honor of the monumental 50th Anniversary CLIO Awards, the 3-day CLIO festival featured decade-themed award shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The show also featured a musical performance by American singer/songwriter Spencer Day, and the presentation of an Honorary CLIO Award to Matthew Weiner, winner of four Primetime Emmy(R) Awards and Executive Producer and Creator of AMC’s MAD MEN. Weiner was recognized as being one of the most powerful storytellers to ever tackle the rise of advertising in America through a critically acclaimed original television series. The show, set in 1960s New York, follows the lives of the ruthlessly competitive world of Madison Avenue advertising executives.

The evening’s list of Grand and Gold CLIO winners are as follows:

2009 PRINT: 77 CLIOs Awarded (1 Grand, 12 Gold, 22 Silver, 42 Bronze)

Grand and Gold CLIO Awards are as follows:

— CLM BBDO, Boulogne-Billancourt, Pharmaceuticals, Dissolve Your Problems
“Bear, Paparazzi, Magician, Prison” for Alka-Seltzer (Grand
CLIO Winner in Print)
— Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner
Child” for Museum of Childhood
— AlmapBBDO, Sao Paulo, Automotive, Volkswagen Customized Trucks
“Volkswagen Customized Trucks – Beer Box, Volkswagen Customized
Trucks – Fruit Box, Volkswagen Customized Trucks – Milk Box, Volkswagen
Customized Trucks – Egg Box” for Volkswagen Trucks
— BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman &
Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
— Clemenger BBDO, Wellington, Public Service, Crashed Beds “Bridge,
Tree, Creek” for Driver Fatigue
— Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services,
“Children – Tree” for Hospital Aleman – Kinder Plan
— Leo Burnett & Arc Worldwide Thailand, Bangkok, Home
Furnishings/Appliances, “Chicken, Fish, Lobster” for WMF
— McCann Erickson, Madrid, Public Service, “Woman Shoe” for
Greenpeace
— Miami Ad School Europe (Student – Sandra Nicolas), Hamburg, Student,
Inspired By Life “Porridge, Brother, Aunt” for IKEA
— Saatchi & Saatchi Worldwide, Petaling Jaya, Public Service,
“Stop” for Guinness
— TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Black
“Mir Black – Spider, Mir Black – Arms” for Henkel

— TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Laine
“Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4” for
Henkel

2009 DIRECT MAIL: 13 CLIOs Awarded (2 Gold, 4 Silver, 7 Bronze)

Gold CLIO Awards are as follows:

— Lowe Limited, Bangkok, Dimensional, “Torture Test” for Breeze
Excel Washing Detergent

— Philipp und Keuntje GmbH, Hamburg, Collateral, “Balloon” for
Chubb Nord-Alarm Security Systems Company

2009 RADIO: 23 CLIOs Awarded (6 Gold, 6 Silver, 11 Bronze)

Gold CLIO Awards are as follows:

— DDB Chicago, Chicago, Beverages/Alcoholic, Real Men of Genius “Mr.
Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football
End Zone Painter, Mr. Football First Down Marker” for
Anheuser-Busch
— Grey, Melbourne, Public Service, Pictures of You “Anne, George,
Martin” for Anti-Speed Message
— Grey South Africa, Sandton, Public Service, “Shark Attack” for
Shark Life
— Grupo Gallegos, Long Beach, Media, Subtitles “Epic, Robinson,
Horror” for Comcast CableLatino
— Network BBDO, Johannesburg, Travel/Tourism, Plain Insanity “Ferret,
Dancer, Dog” for Virgin Atlantic Airlines – Upper Class Suites

— Saatchi & Saatchi, New York, Business Equipment/Services,
Compression Radio “Soap Opera Romance, Eating Candy, Calling Tech
Support” for StuffIt Deluxe

2009 POSTER: 42 CLIOs Awarded (6 Gold, 17 Silver, 19 Bronze)

Gold CLIO Awards are as follows:

— Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner
Child” for Museum of Childhood
— BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman &
Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
— Big Ant International, New York, Public Service, “What Goes Around
Comes Around” for Global Coalition for Peace
— Contract Advertising India Pvt. Ltd., Mumbai, Public Service,
“Family Name” for Aadhar Association
— Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services,
Children “Tree, Cookie, Stairs” for Hospital Aleman – Kinder
Plan

— KNARF (Students – Annie Chiu, Anna Echiverri), New York, Student,
“Subway Bench” for Victoria’s Secret

2009 BILLBOARD: 20 CLIOs Awarded (2 Gold, 7 Silver, 11 Bronze)

Gold CLIO Awards are as follows:

— DDB London, London, Media, “Global Downturn” for Financial
Times

— Leo Burnett Canada, Toronto, Beverages/Alcoholic, “Share Our
Billboard Campaign” for James Ready

For the first-time ever, the CLIO Awards introduced a new Strategic Communications/Public Relations medium to the awards show. The new medium honors the innovative and creative use of any form of unpaid publicity and messaging that drives credibility, awareness, reputation, and relationships between a company or organization and its consumers or constituents. Richard Edelman, President and Chief Executive Officer of Edelman, served as the 2009 Executive Jury Chair for this category. The Gold winners for this category are as follows:

2009 STRATEGIC COMMUNICATIONS/PUBLIC RELATIONS: 9 CLIOs Awarded (2 Gold, 4 Silver, 3 Bronze)

— Edelman, Chicago, Consumer, “FilterForGood: Better Water, Less
Waste” for Brita

— Ketchum, San Francisco, Consumer, “Haagen-Dazs loves Honey Bees:
Let’s Lick This Problem” for Haagen-Dazs

To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, please visit www.clioawards.com.

Check out and share our interactive micro site, www.clio50.com. Find us on our page on Facebook, our group on LinkedIn, and follow us on Twitter.

About The CLIO Awards

The CLIO Awards is one of the world’s most recognized awards competition for advertising, design and interactive. Celebrating its 50th Anniversary in 2009, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments. The CLIO Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.