Sulekha.com offers classified ads on mobile phones

Sulekha.com, a social networking and local commerce website for Indians worldwide, has introduced classified ads on mobile handsets. The new feature will enable users to view the classified listings, post a classified ad and access them through their mobile handsets. This service also enables users to receive responses for their […]

Save-A-Lot Selects Nielsen as Marketing Information Provider

The Nielsen Company announced today it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning […]

ADRevolution Increases Client Revenues by 33% with Release of NIME v. 1.01

ADRevolution, LLC, Austin Andrew Westmoreland, 512-473-8979, ext. 302 [email protected] www.adrevolution.com ADRevolution upgraded its self-learning ad-matching algorithm in December with stunning results. Publishing clients, who are sellers of advertising space in ADRevolution’s Ideal Advertising Marketplace(sm) are already reaping the benefits: a 33% increase in advertising revenues. ADRevolution’s advertising clients, who are […]

Google Looking To Expand Print Ad Auction To U.K. Papers

Google is talking with several British newspaper publishers about extending to the U.K. its Google Print Ads auction system for selling space in their pages, according to a report in the Sunday Times of London. “This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who […]

Web 2.0 Click-to-Call Company Poised to Capture Growth in Pay-for-Performance Advertising

Vitacall LLC (http://www.vitacall.com ), a Boulder, Colorado based Web 2.0 telephony company has just introduced cutting edge Click-to-Call services to its suite of products. Click-to-Call services allow companies to place links on their websites or banner ads, enabling customers to immediately call and be connected to their businesses. Data from […]

Birth of a B2B Technology Marketing Agency – Velocity

Velocity, the London-based technology marketing consultancy, has reinvented itself as “the B2B technology marketing agency for the Interweb era”. The company announced its new offices, new website, new Client Services Director and new digital marketing practice in one fell swoop today. The new agency grows out of a successful consultancy […]

CEO Announces Official Launch of International Date Registry

Brent Kozlowski, founder and chief executive officer of www.MyDayRegistry.com, announced the official launch of his new interactive website and unique gift service today. Privately owned and operated, the innovative International Day Registry allows people to buy a day for any special occasion. The products International Day Registry provides have been […]

Newspaper advertising down 7.4 pct

Advertising dollars at U.S. print newspapers continued to fall in the third quarter, declining by 7.4 percent, according the latest industry report. The Newspaper Association of America said Tuesday that total advertising dollars spent on print advertising fell 9 percent to $10.1 billion from the same period last year, led […]

Newspapers Form Alliance with Zillow.com

A group of 11 major U.S. newspaper companies representing 282 newspapers have formed an alliance with Zillow.com to extend their classified ads to the popular real estate site. Under the agreement, local advertisers who run print and online “for sale” and open-house ads with the newspapers will also have the […]