News

WESTMINSTER, Colo., – Online video advertising network SpotXchange announced today that it has raised an undisclosed amount in its first round of angel funding.

Investors include: — Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky — Laurence Chang, former Portfolio Manager, Janus Worldwide Fund — Tim Hudner, former Chief Operations and Chief Technology Officer, Janus Capital Group — Mike Lu, former Portfolio Manager, Janus Global Technology Fund — Kent Moore, former Portfolio Manager, Janus Capital Group and Senior Analyst/Portfolio Manager Marsico Capital — Blaine Rollins, former Portfolio Manager, Janus Fund — Claire Young, former Portfolio Manager, Janus Olympus Fund

“To date SpotXchange has been funded by Booyah Networks’ operating proceeds,” said SpotXchange President and CEO Michael Shehan. “However, it was important to energize our 2008 operating plan with additional funds from strategic investors. This allows us to open additional offices, expand our business development team and develop additional functionality in the platform including new ad units.”

“I’m excited to be involved. Video advertising is just beginning to take its rightful place online,” said Alex Bogusky. “Previously the tools just haven’t existed. SpotXchange offers a powerful platform that allows media buyers to manage the performance and reach of their buy in real time instead of getting bogged down in the minutia of setting up an ala carte ad buy.”

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange

The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media’s Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

INDIANAPOLIS, Jan. 31 – On the heels of winning two major national advertising awards at the Consumer Health World Conference in Chicago this fall, St.Vincent Hospitals and its advertising agency Publicis Indianapolis have again taken top honors in a national awards program.

The Service Industry Advertising Awards (SIAA) revealed this week that St.Vincent and Publicis jointly earned four Gold Awards and one Merit Award for:

— New Media (web site) Category, MyStory.Stvincent.org — Gold Award — St.Vincent Hospitals — Peyton Manning Children’s Hospital at St.Vincent — St.Vincent Women’s Hospital — St.Vincent Bariatric Center of Excellence — Radio Advertising Category, Tiny Successes Quads — Gold Award — St.Vincent Women’s Hospital — Magazine Ad Category, Pediatrics Specialty Care/Nicholas — Gold Award — Peyton Manning Children’s Hospital at St.Vincent — Publication/In House Category, Healthy Spirit Magazine — Gold Award — St.Vincent Hospitals — Total Advertising Campaign Category, Pediatrics Specialty/Nicholas — Merit Award — Peyton Manning Children’s Hospital at St.Vincent

Nearly 2,000 entries from all 50 states were received in this year’s Service Industry Advertising Awards. A national panel of judges evaluated and rated entries in twelve groups and twenty-seven categories. According to SIAA Executive Director Jan Michael Lok, more than 250 advertising agencies and 800 service institutions participated in the fifth annual SIAA Awards, making it the fastest growing advertising awards program in the country. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

“It is wonderful to have received so many national advertising awards in the past six months,” said Anjie Britton, executive director of Communications and Marketing for St.Vincent Hospitals. “We know from our research that we are effectively communicating the St.Vincent brand and the quality of care and services through our advertising, but to receive national recognition for the hard work of our internal marketing team and advertising agency is particularly rewarding.”

Tom Hirschauer, president of Publicis Indianapolis, said that a proprietary research study called Touchpoints(TM) from its media planning and buying partner, Optimedia, was critical to the success of the St.Vincent advertising campaigns.

“In today’s saturated media environment, understanding consumer behavior isn’t an advantage, it’s a requirement for any campaign that is expected to deliver a high return on investment,” Hirschauer said. “Combining that research with our strategic planning and creative development processes leads to advertising that builds brands and drives sales.”

About Publicis:

As part of Publicis Groupe, one of the world’s largest advertising and media services conglomerates, Publicis Indianapolis provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations.

About St.Vincent Hospitals and Health Services

Launched by four Daughters of Charity who arrived in Indianapolis in 1881 with $34.77 in their pockets, the mission of St.Vincent is to treat the poor and sick by following our Core Values of Service to the Poor, Reverence, Integrity, Wisdom, Creativity and Dedication. Our healthcare ministry has grown to include St.Vincent Indianapolis Hospital, Peyton Manning Children’s Hospital at St.Vincent, St.Vincent Women’s Hospital, the St.Vincent Pediatric Rehabilitation Center and the St.Vincent Stress Center. St.Vincent is known for programs in cardiology and neurosciences and holds the Certification for Disease Specific Care in Joint Replacement and Primary Stroke Center from the Joint Commission on Accreditation of Healthcare Organizations. The ageless mission of St.Vincent remains unchanged: to minister to the minds, bodies and spirits of those in need.

Media Contact:

Joshua Hall, Publicis, 317-644-8116

[email protected]

Publicis Indianapolis
CONTACT: Joshua Hall, of Publicis Indianapolis, 317-644-8116,
[email protected]

Web site: http://www.publicis-usa.com/

TheLadders.com, the world’s leading online marketplace for $100k+ jobs, today announced the launch of its first national advertising campaign. The company has tapped Fallon Minneapolis, one of the world’s leading creative shops, as its first agency of record.

The partnership ushers in an exciting new chapter for TheLadders.com, which has experienced 100% growth each year since its launch four years ago. The company, which has been featured in The Wall Street Journal, USA Today and The New York Times and has also been named among Forbes’ “Best of The Web,” has grown to 1,800,000 members and more than 35,000 recruiters, exclusively serving the high-end job marketplace.

“TheLadders.com has grown very rapidly through organic means, word of mouth and smart on-line and interactive marketing,” said Marc Cenedella, CEO and Founder of TheLadders.com. “But there are so many more qualified people out there for whom TheLadders.com is an exceptional job-search resource, and we need to let them know about us and experience our better mousetrap. Fallon is the right partner to help us do that; their work is as effective as it is enviable, and this partnership says lot about our ambitions for TheLadders’ brand.”

Fallon’s scope of duties includes creative development for TV, print and online channels; connection planning; and media planning and buying. It’s estimated that the size of this $100k+ market segment is approximately 10 million people.

Robert Turtledove, Chief Marketing Officer, said, “TheLadders.com is a phenomenal business and we are in the process of building it into a phenomenal, well-known brand too.” He continued, “Fallon’s creative strategy focuses on TheLadders.com’s key points of differentiation, making it crystal clear that we help the world’s best, most highly-qualified job-seekers stand apart from the pack and land their dream jobs.”

The campaign breaks nationally with print and television spots, both called “Tennis Court.” The TV spot depicts a championship tennis match in which madness ensues when droves of people run onto the court trying to get into the game. The visual chaos of the spot conveys a sentiment that is familiar to many job-seekers who have tried to apply for a job online: when you let everyone play, nobody wins. The message is consistent with TheLadders.com’s unique brand position as a premium job site catering only to $100,000k+ people looking for $100,000k+ jobs.

“The creative elements of this campaign illustrate the frustrating experience top job seekers can find at most career sites,” explained Al Kelly, Executive Creative Director, Fallon Minneapolis. “Those sites let everyone play so the best people can’t stand out. In contrast, TheLadders.com is a place where the stars can truly show off their talents and be seen by the right recruiters.”

ST. LOUIS, – AT&T Advertising & Publishing, the nation’s largest Yellow Pages publisher in terms of revenue, has adopted a new research strategy to enhance and increase the information provided to advertisers about the usage and value of its advertising products.

Beginning in January 2008, AT&T has retained M/A/R/C Research to measure usage in 275 directory areas, which represent more than 75 percent of advertisers’ investment dollars for AT&T Advertising & Publishing. These markets will be supported by three types of quantifiable research: call-tracking studies, proprietary print and Internet Yellow Pages (IYP) studies and industry-standard “syndicated” methodology of which markets will be pre-announced and have same-day release from M/A/R/C research. The research will measure a rolling 12-month usage average, in addition to other key metrics that give a complete picture of how consumers are using AT&T Real Yellow Pages in their buying decisions.

As the new research strategy is implemented, 2008 will be a transition year. Results of 58 AT&T markets studied will be available as part of the 2007 Knowledge Network/SRI Syndicated Usage Study. Thirty of those markets will be studied again in the 2008 Knowledge Network/SRI Syndicated Usage Study. At the same time, AT&T will begin measuring usage with M/A/R/C Research.

“Broad-based, objective measurement of directory usage is an important part of our strategy to offer proof of the value of our advertising products and to help businesses make smart ad-buying decisions,” said Ken Ray, chief marketing officer for AT&T Advertising & Publishing. “This third-party research supplements other efforts, including our expanded investment in call-tracking and measurement for businesses using our ad products, as well as our recent purchase of Ingenio, a leader in the pay-per-call capabilities. AT&T is committed to being a leader in the industry and will continue to participate in industry-sponsored testing and initiatives.”

The M/A/R/C Research methodology exceeds standards set by the Advertising Research Foundation for Yellow Pages measurement, including a probability sample design, 12 months of interviews, book-to-phone verification of directory used within the past 30 days and a larger sample size, which provides greater precision in the results. Results from the M/A/R/C studies will be available in early 2009 and will include usage share, possession, preference and reach metrics.

M/A/R/C is a national marketing research firm with headquarters in Irving, Texas. Established in 1965, M/A/R/C has Yellow Pages experience with both AT&T and other directory publishers on a variety of projects including usage, scoping, demand studies, ad-tracking programs and customer satisfaction. M/A/R/C Research has been conducting research periodically for major publishers since the mid-1980s.

AT&T Advertising & Publishing is the largest directory company in the world in terms of revenue, and it publishes more than 1,250 directories in 22 states. AT&T Real Yellow Pages directories are referenced about 4 billion times annually and used, on average, more than three times as often as books published by the next closest competitor in AT&T-served markets. The company also offers online advertising options through YELLOWPAGES.COM, a leading Internet Yellow Pages and local search company. The YELLOWPAGES.COM Network received more than 1.5 billion searches for local information in 2007.

Together, AT&T Advertising & Publishing and YELLOWPAGES.COM offer a full suite of advertising solutions to businesses, including print and online Yellow Pages advertising, Web design and e-Commerce capabilities, and search-engine marketing packages. AT&T also is the only company to provide targeted advertising through an Internet Protocol television (IPTV) platform, now available in select markets as part of AT&T U-verse(SM) TV service.

For more information on the print directory or YELLOWPAGES.COM, please call AT&T Advertising & Publishing at 800-GET-REAL (438-7325) or visit online at http://www.1800getreal.com.

For additional information on M/A/R/C, visit http://www.marcresearch.com.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Real Yellow Pages
CONTACT: Bob Mueller of AT&T Inc, +1-314-242-8824, [email protected]

Web site: http://www.att.com/
http://www.att.com/newsroom/
http://www.1800getreal.com/
http://www.marcresearch.com/

Greenfield Online, Inc., (Nasdaq: SRVY) a global interactive media and services company, today announced the launch of a new corporate website to provide visitors, particularly shareholders, global clients, as well as current and prospective employees, a more balanced view of the global corporation and the businesses that make it successful.

“This new corporate site delivers high level, balanced information about both of our very important business segments – comparison shopping solutions and Internet survey solutions right from one corporate website,” stated Albert Angrisani, President and Chief Executive Officer. “In addition to providing a more complete view of our overall business and our objectives, strategies and key assets – shareholders, clients and interested parties can then drill down via direct links to learn more about the specific business segment that interests them.”

The Greenfield Online Internet survey solutions business has a new homepage URL, which is now www.greenfield-ciaosurveys.com. The look and feel of this website is the same. In addition, the Internet survey solutions business has launched and expects to continue to add, several in-language websites to make the Internet experience more attractive for clients and prospects. Interested parties can also click through to get directly to the Ciao Surveys website. The panelist community site remains the same at www.greenfieldonline.com.

The Ciao comparison shopping solutions business is now featured on the homepage of Greenfield Online, Inc. In addition, there is a direct link from to the comparison shopping business segment’s home page, http://www.ciao-group.com/?id=media, as well as to the various comparison shopping websites.

This “re-launch” of www.greenfield.com presents a more complete view of Greenfield Online, Inc. to all constituents who are interested in learning about the company, and enables us to deliver tailored content for each of the specific business units we support.

About Greenfield Online, Inc.

Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer in order to formulate effective product marketing strategies. Proprietary, innovative technology enables us to collect these opinions quickly and accurately, and to organize them into actionable form. For more information, visit www.greenfield.com. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content in the form of product and merchant reviews. Visitors to our Ciao portals use these reviews to help make purchasing decisions and we derive revenue from this Internet traffic via e-commerce, merchant referrals, click-throughs, and advertising sales. For more information or to become a member, visit http://www.ciao-group.com. Through our Greenfield Online and Ciao Surveys websites and affiliate networks, we collect, organize and sell consumer opinions in the form of survey responses to marketing research companies and companies worldwide. For more information, visit www.greenfield-ciaosurveys.com. To take a survey, go to www.greenfieldonline.com.

VODone Limited, a leading tele-media service provider in China, is pleased to announce today that the Company’s subsidiary TMD2 has entered into an agreement with DoubleClick Techsolutions (Beijing) Co. Ltd., a wholly-owned subsidiary of DoubleClick Inc., which specialize in digital marketing for Internet media and advertisers. Pursuant to the agreement, DoubleClick will provide expertise service — DART for Advertisers (“DFA”) to target and measure advertisers’ exposure and hit rates on VODone websites and VODone BUS, the Broadcasting Union System for online video advertising. Advertisers of VODone will be able to have a reliable source of information to monitor the effectiveness of advertisements placed through VODone BUS and understand the responses and habits of page viewers. As such, the preferred advertisements will be delivered to web browsers to increase exposure and revenue while expanding consumer traffic. The agreement will further enhance the effectiveness and ability TMD2 to target advertisers and increase adspend in the form of video clips, text links, ad banners, badges or buttons on the VODONE BUS platform.

Considering the popularity and recognition of DoubleClick internationally, the Directors expect a very positive impact on the volume of customers using VODONE BUS to advertise. DoubleClick provides technology that displays accuracy and precision of advertisements viewed and clicked with the ability to target and deliver advertisements according to internet users’ preferences. With such technology, the Group expects an increase in both domestic and international advertisers seeking additional exposure in China.

The Group has setup VODone BUS to enable advertisers on the internet to target websites they want to advertise on according to specific criteria they select. VODone BUS is a rapidly developing nationwide online video broadcasting platform in China. According to a report issued by AC Nielsen, 1.31 million websites were covered by over six million VODone (broadcasting units). With 160 million Internet users in China and the individual Internet protocols of 6.5 million, the page views of VODone reached 80 million per day. The websites of VODone have therefore drawn the attention of numerous advertisers in China.

Commenting on the Agreement, Dr. Zhang Lijun, Chairman of VODone, said, ”We are pleased and excited about our agreement with DoubleClick as we enter the next phase of our development as a leading Internet video broadcasting platform. We anticipate that by establishing this additional strategic partnership that we will further strengthen our competitive edge. The strategy will increase the number of advertisers using the VODone BUS platform, boost consumer page views and expand traffic flow where advertisements using VODone BUS are shown. The increase in advertisers, accuracy of audience preferences and precision will all serve increase overall revenue to the Group.”

About VODone Limited

Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in China to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years.

In September 2006, upon the completion of the sale and purchase agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Integrating various websites in China, VODone has formed the largest online video advertising broadcasting union, providing 160 million Internet users with online video content and advertising services.

About DoubleClick

DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day.

Unlike the many less specialized classifieds both online and print, BizzFlip is able to leverage its niche platform by encouraging new start-ups to promote their product, service, blog, etc. on their site. They recently added a category entitled “StartUp Ads” adding value to its rapidly growing niche classifieds site considered to be The Entrepreneur’s Craigslist.

“It’s really quite amazing how many startups are launching virtually everyday” mentions Forrest Kolb, one of BizzFlip’s co-Founders and CEO. “Every single one of these startups needs a place to promote their products and services just like a handyman would within a traditional classifieds community.”

As of today, posting categories include: Blogs, E-commerce, Marketing, Mobile, Search, Social Media/Networking, Music/Video/Photo, Web App/Tool.

Eventually, as the site’s latest addition begins to grow, BizzFlip intends on expanding its “Startup Ads” section based upon user feedback. Forrest concludes, we will continue updating our business-centric classifieds with categories promising to stimulate mutually beneficial business relationships.

About BizzFlip

Launched in May 2007, BizzFlip (BizzFlip.com) is a place for people to freely conduct business, cultivate ideas, and explore the infinite potential of today’s business world. BizzFlip features free business classifieds via the collaboration of professionals worldwide.

For more information on BizzFlip please visit The BizzFlip Business Blog discussing everything in today’s business realm from start-ups to various marketing tactics, web 2.0, venture capital and blogging.

Tbd, a full-service advertising agency, today announced that it has won the Graphis Gold Award for its contribution to the Graphis Logo Design 7. Graphis produces this logo showcase publication once every four or five years, and the tbd-designed Odell Brewing Company logo was selected from an international pool of approximately 1,000 entries.

“With a product like Odell, we knew the logo would play an integral role in shaping how the consumer viewed the brand,” said Paul Evers, president and creative director of tbd. “While we measure our accomplishment based on how well Odell is performing in the marketplace—and it’s doing well—it is also very rewarding to be recognized by a prestigious organization like Graphis for our work.”

The winning logo was part of tbd’s strategy to better communicate the superior quality of Odell’s hand-crafted beer with innovative packaging and support materials. With the introduction of the new packaging, sales of Odell’s products have seen significant increases.

The solutions featured in the Graphis Advertising Annual represent the top 10% in the print ad industry. 2008 marks the first year that Graphis further recognized outstanding entries like tbd’s with a formal awards program. tbd was also featured in the 2006 Advertising Annual for its Oregon Chai print ads, in the 2007 Design Annual for its work on the Deschutes River Conservancy brochure and in the 2008 Advertising Annual for a campaign developed for the IronHorse community in Prineville.

This most recent recognition joins many other awards that tbd has garnered in the last few months including three awards at the 2007 National ADDYs competition, one of which was a Special Judge’s Award. tbd has also been recognized locally with several Drake Awards, regionally with 18 Northwest ADDYs and Print Magazine and internationally through the HOW International Design Competition and Graphis publications.

About tbd
Advertising agency tbd doesn’t set much store in preconceived notions. In this firm, “to be determined” means just that—they constantly question the status quo and provide a passionate, unbounded approach to each project. tbd’s advertising campaigns address issues with a twist that captures the essence of their clients’ messages while providing quantitative, bottom-line results such as increased sales.

The firm’s thought-provoking advertising and marketing pieces have won several awards, including recognition in Cannes International Advertising Festival, Communication Arts Design Annual, National ADDY® Awards, HOW International Design Competition and Graphis publications. Communicating key messages in an imaginative way, through traditional and non-traditional marketing channels, is what tbd does best. This full-service advertising agency has been getting its clients the attention they want for the last 10 years. For more information please call 541-388-7558 or visit www.tbdagency.com.

About Graphis
Since1944, Graphis has been a beacon for outstanding work in the visual arts. Graphis has upheld its reputation as the premier publication covering graphic communications worldwide and has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in graphic design, advertising, illustration, and photography.

Sulekha.com, a social networking and local commerce website for Indians worldwide, has introduced classified ads on mobile handsets.

The new feature will enable users to view the classified listings, post a classified ad and access them through their mobile handsets. This service also enables users to receive responses for their classified advertisements through short messaging service (SMS).

“India is emerging as a forerunner in using the cell phone as a tool to access the Internet. Classified ads on the mobile phones offer an instant, inexpensive and user-friendly medium available 24×7,” said Sulekha.com founder and CEO Satya Prabhakar.

“Sulekha.com’s classifieds on mobile is another step closer to mobile and Internet convergence,” Prabhakar added.

The website can be navigated through any WAP enabled mobile phone at regular GPRS charges.

The Nielsen Company announced today it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data.

Under the contract, Save-A-Lot will utilize Nielsen’s services to obtain a more granular view of their customers, including their attitudes, purchase decisions and shopping patterns. The agreement will also enable Nielsen to expand its current relationship with SUPERVALU, one of the largest companies in the U.S. grocery channel.

“Save-A-Lot is pleased to work with Nielsen in our continuing efforts to better understand and serve our customers,” said Bill Shaner, president and CEO, Save-A-Lot. “The rich data sources available through Nielsen will help us achieve our mission of making a real difference in the lives of our customers.”

Until now, Save-A-Lot has not released its corporate store scanning data to marketing information providers.

“It is business critical for Save-A-Lot to operate efficiently and effectively and at Nielsen, we understand that,” said Dan Sacco, senior vice president of Client Service for ACNielsen, a service of The Nielsen Company. “Save-A-Lot’s decision to release scanning data to Nielsen is very significant, because we have the content, the marketing information and the analytic power to help them understand their customer better than ever before. Adding their scanning information only enhances the top quality information we can provide.”

About Save-A-Lot

Save-A-Lot is one of the nation’s leading extreme value, edited assortment grocery chains, operating more than 1,150 value-oriented stores in all types of neighborhoods – – urban, rural and suburban – – and delivers terrific savings, up to 40 percent compared to conventional grocery stores.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

ADRevolution, LLC, Austin Andrew Westmoreland, 512-473-8979, ext. 302 [email protected] www.adrevolution.com ADRevolution upgraded its self-learning ad-matching algorithm in December with stunning results. Publishing clients, who are sellers of advertising space in ADRevolution’s Ideal Advertising Marketplace(sm) are already reaping the benefits: a 33% increase in advertising revenues.

ADRevolution’s advertising clients, who are buyers in the Marketplace have also seen a 33% increase in traffic due to this upgrade.

“The beauty of the performance-based marketplace model is that when we improve our ability to reach consumers with relevant ads, all of the stakeholders in digital media benefit,” said Andrew Westmoreland, the company’s Founder and CEO.

While this increase in performance is significant, the company plans on continually improving its software, fully maximizing its unique ability to leverage the most granular behavioral information. With at least 12 releases slated for 2008, the company is braced for exponential growth.

The company would not comment on the details of this upgrade or any future planned release.

About ADRevolution LLC

ADRevolution, LLC, based in Austin, Texas, has invented the solution for fully integrated auction-based ad serving. The company’s Ideal Advertising Marketplace provides a new model of efficiency in digital media commerce; its full service solution drives results for advertisers and increases earnings for publishers across a variety of channels with its one-to-one personalization and behavioral targeting platform, the Natural Intelligence Marketing Engine (NIME)(sm). ADRevolution engages consumers in a personal dialogue over all interactive and emerging channels: email, interactive display, mobile, and more. For more details about ADRevolution, visit our Web site at www.adrevolution.com or call 512-473-8979, ext. 707.

Google is talking with several British newspaper publishers about extending to the U.K. its Google Print Ads auction system for selling space in their pages, according to a report in the Sunday Times of London.

“This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google,” the Times article by James Ashton said.

Google has been selling print ads for U.S. newspapers since the summer.

Google’s U.K. advertising revenues rose roughly 40% to about 1.25 billion pounds, or $2.48 billion this year, the Times reported. It said that was more than the revenues of newspaper publisher Trinity Mirror’s income, including circulation income. “Google has already outpaced Channel 4 and beaten ITV1 in the third quarter” in advertising revenues, the Times said.

Britain, with high broadband penetration, is one of only four nations where Internet advertising share is more than 15% of total advertising spend.