Monthly Archives: July 2012

Google are retiring iGoogle in 16 months, on November 1, 2013. The mobile version will be retired on July 31, 2012.

“We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for something like iGoogle has eroded over time, so we’ll be winding down iGoogle on November 1, 2013, giving you a full 16 months to adjust or easily export your iGoogle data.”

More at: http://support.google.com/websearch/bin/answer.py?hl=en&answer=2664197

Google has announced Mobile App Analytics in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:

Acquisition and user metrics such as downloads and new users
Engagement metrics such as retention, crashes and conversions
Outcome metrics such as app sales and in-app purchases

More info: http://analytics.blogspot.fr/2012/06/measuring-mobile-world-introducing.html

Google have announced the launch of Google Analytics App for Android phones!

With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you’ll see reports that are optimized for your phone.

Swipe through these reports to see the essential data about your websites and apps announce the launch of Google Analytics App for Android phones!

With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you’ll see reports that are optimized for your phone.

Swipe through these reports to see the essential data about your websites and apps anywhere, anytime:
Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.
anywhere, anytime:
Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.