Google announces Mobile App Analytics

Google has announced Mobile App Analytics in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:

Acquisition and user metrics such as downloads and new users
Engagement metrics such as retention, crashes and conversions
Outcome metrics such as app sales and in-app purchases

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