Yearly Archives: 2011

Convinced that the world needs a change from time to time and that the smaller ones who tend to be perceived as weak and irrelevant sometimes need to stand up against the big, the VERZO is coming to the market with its first smartphone called Kinzo. Since the very beginning we wanted to create a phone that would be open to its owners at least as much as the Google Android OS is open to its community. Based on this open source software we wanted to build a phone that would not be the slimmest, the best in performance or the most expensive, but to create a phone that would go its own way and never leave it.

This way is based on differentiation from the great and seemingly untouchable brands by original design and most of all by active communication with clients. We do not want to develop and sell VERZO in the common way: Here you have the new generation of a phone, it’s the best, the most amazing, buy it and for the love of god, leave us alone! We too have our vision which is represented by the Kinzo model, but we also respect and value the opinions of our customers more than anything else.

That is the reason why we are starting the sale of our first model of a smartphone, whose parameters might make the big brands smile for now, but only until you understand our message: The Kinzo is coming to the market with a carefully selected mix of hardware, software, accessories and price, all of which gives you enough space to affect its future development. Together with the community we shall fill the Kinzo and all later VERZO models with widgets, applications and other tweaks to get VERZO to a place on the market where there will be no disdain. Come and build a new brand of smartphones with us.

VERZO and Kinzo in questions and answers

What was supposed to be mentioned in our standpoints, philosophy and world view can be found in the introduction and in our first press release. There is no use in wasting words and using empty phrases, so let us give our first product – the Kinzo smartphone – space to speak for itself. All the technical, practical and other important information can therefore be found in the next paragraphs in the form of questions and answers. So let’s get started:

Question 1: Who is behind VERZO?

On the top of the pyramid is an American company called VERZO TECHNOLOGY LLC. This is the founding company for VERZO Technology s.r.o. – a company based in Prague, Czech Republic. If therefore we say that the VERZO project is a Czech-American one, it is probably the best name for it. The VERZO Technology s.r.o company supervised the development of the design of the phone and the VERZO GUI, and is currently managing the production process and forming the distribution strategy. The VERZO project involved top designers, developers, graphic designers and managers, who have utilised their long experience in their respective fields and brought dynamics and courage to the project.

Only the design of the Kinzo was done outside the VERZO – in the Novague design studio. The aim of the VERZO TECHNOLOGY, LLC is to enter the smartphone market, develop and broaden the product base and become publicly traded company on the American stock exchange.

Question 2: What are the parameters of VERZO Kinzo?

This question can be answered simply: Optimal. Kinzo is not a smartphone that would like to look down on others, boast about how many cores its processor has, how many megapixels the cameras have, how the display is the brightest with the best resolution and so on. The hardware was chosen so it does not limit its users in any aspect, but also not to promise things that cannot be delivered. We wanted to avoid the situation when you would be in need of a processor with better performance, when you would be limited by the size or resolution of the display, or when you would be missing some core feature. At the same time, we did not want to create a smartphone that would be too complicated to use, its battery life too short, but would be full of cores and cameras, and you would not get any accessories except for a charger and a display cleaning cloth worth a few cents.

VERZO Kinzo Specifications:

• OS: Google Android 2.2.
• Processor: 1GHz
• Size: 131,6×72,3×12,3mm (height|width|depth)
• Weight: 155g (with battery)
• Display size: 4.3″
• Display type: TFT, Capacitive Multi-touch screen
• Display resolution: 800×480 pixels
• Camera: 5Mpix (back), VGA (front)
• Battery: SONY Li-Ion 1530 mAh
• Internal memory: 512 MB + 8GB Micro SDHC memory card included (Kinzo supports memory cards up to 32 GB)
• Bluetooth
• Wi-Fi
• GPS

Question 3: Who is our VERZO Kinzo’s competition?

First of all – we are not going to compete with an iPhone. For one, Apple with its current iPhone has quite a head start in development and funding. Also, Apple is mainly trying to appeal to people who put style, design and prestige first. And finally, it is not an android-based device. We think that we should compete with smartphones, which have something in common, therefore VERZO belongs more to the company of smartphones like: Sony Ericsson Xperia ARC, HTC Desire HD, Motorola Milestone, LG Optimus 2X, Nexus One, HTC Desire S, etc. In comparison with these, VERZO Kinzo can offer mostly matching parameters for the same or a slightly lower price, with an extremely rich offering of accessories, free of charge.

Our goal at this time is not to enter the battle for more cores, brightest display or the best camera. We understand that the users are looking for a technologically advanced device, however, we refuse to accept that the quality of a good smartphone should be based only on the number of pixels or the quantity of cores in the processor. In other words – single core processor of 1GHz can many times do a better service than its n-core colleague. Our journey leads through step-by-step advances in parameters, the development of the community and additional widgets.

Question 4: What is included in the price of VERZO Kinzo?

We would like to say that we wanted to make the opening of a new package with the new smartphone into a grand occasion. Global brands have very strict shareholders, who affect the look of the packages not only for smartphones, but for electronics overall. VERZO does not want to give you a cheap carton box with mostly nothing in it. In our luxury package you will find more than just the phone – we also provide many original accessories!

The accessories include a luxurious genuine leather case made in the EU (we always want to have at least one item from the EU or the US in the pack), the smallest USB charger you have ever seen, a luxurious car charger from polished steel, quality headphones, an 8GB Micro SD card and a car holder for your Kinzo. With every new Kinzo you will also be given an offline Navigation app from Sygic with the maps of the whole EU or USA (based on your location). And this is still not all. Every new Kinzo comes with a stylish car holder.

Question 5: What is the price of VERZO Kinzo?

VERZO Kinzo is coming to the European market with the price of 420 EUR and for the customers in the USA the price is set to 459 USD. The price includes the Kinzo phone and the rich accessories as mentioned in the previous answer.

Question 6: How are the purchase and the shipping going to be processed?

The sales start on the 11th of November 2011 via the official VERZO online store accessible at www.verzo.com. In the next weeks we are planning to expand the sales to chosen local retailers and mobile providers. The list of our partners will be constantly updated and available at www.verzo.com. VERZO is shipping the Kinzo worldwide for free. You will not pay a single dollar or euro more.

Question 7: How will the customer service be carried out?

If you experience any difficulties with the Kinzo (which can happen even though we have strict quality control), we will try to resolve the problem as quickly as possible. First you will be directed to our tech-support online, who will attempt to identify the problem. If the technician is not be able to resolve the problem, he will ensure that the device is picked up and sent off to a service and later returned to the customer. You will not have to trouble yourself and look for a place to have your phone serviced. VERZO wants to be in touch with its customers directly and have the possibility to react and help as quickly as possible.

Question 8: What is it exactly this „VERZO community”?

In the VERZO community is where one can meet all the other owners of VERZO devices, who decide to actively participate on the future of the brand. VERZO community starts with the TellME application, which is activated with the registration of a user and the Kinzo smartphone on the official website www.verzo.com, from where it can be downloaded to the phone itself. This application provides the basic means of communication between the users and the VERZO brand.

The users are given the possibility to suggest variety of improvements and mainly applications and widgets, which will be voted for by the rest of the community. The users thus decide which application and widget will be realized. The winning idea or suggestion will be later on available for download for the rest of the users in the following update. The VERZO brand is decided to take a good care of the community and further improve it with the existing and upcoming applications and suggestions.

Question 9: What is it the ‘VERZO GUI’?

VERZO GUI represents our way of thinking about the world of smartphones and most of all our idea about the perfect look of a Google Android OS. VERZO GUI starts with the model Kinzo in its basic layout – with a modified main screen and the status icons, with its own weather widget, contacts visualization, background and some other features. The development of the VERZO GUI will continue in the future, while taking into account the desires of the users. We could have changed the whole system ourselves while hoping that the users will get used to it, but we have decided to show the directions and ask our users about their ideas. What do they like and dislike? What do they find useful and what rather useless? That is the idea behind the VERZO GUI.

Other related questions

1. Why does the Kinzo have a 4.3″ screen?

We believe that the modern multimedia phone needs to have a big screen to be able to fully utilize its potential. That is why we have chosen the 4.3″ screen. The size of the screen directly influences the size of the phone itself.

2. How long will the battery last when using Kinzo?

It is similar or even better than other comparable smartphones on the market. Kinzo has a 1530 mAh battery, which ensures that the Kinzo will be up and running for over a day while used under regular conditions. If used intensively for phone calls, e- mails and web browsing, the Kinzo will have to be charged on a daily basis, however, it will always be up and running at least from dusk till dawn.

It has only been eight months since our IndieGoGo campaign (“http://www.indiegogo.com/Mobile-Video-Accessory”) ended, and we began building a unique and useful new mobile video product. We wanted a device that lets you record yourself by following you wherever, and however you move. Today we are proud to introduce Swivl. Our community (you guys!) helped us decide on a new product name and great URL – that’s the hard part, trust us. We also had great support from UD+M and Studio Backs (“http://www.uberdm.com and www.studiobacks.com”) in creating an incredible new brand and industrial design. New name, new look and a shiny new website at www.swivl.com where you can reserve your Swivl right now.

The Swivl gives you a hands free, sleek, in pocket design that lets you track and record your actions with your iPhone, iPod Touch, Android phone, GoPro, or Flip. Swivl follows you horizontally and vertically (yes, we have added tilt!!) to keep you within the image frame at all times. It can move faster than you can, at least we’re building it that way. This is our online debut but you’ll be able to see a working prototype this January at the 2012 Consumer Electronics Show.

Our vision has always been to deliver a compelling experience through Swivl’s unique user interface, amazing (and smart) design, and by listening to our most important influencers, the users. We heard all of your wants and concerns when it comes to mobile video in your lives, and we listened.

We expect to ship Swivl in early 2012 at an estimated $159.99, and we encourage you to Reserve Yours Now
www.swivl.com/reserve this ensures you’ll be one of the first to receive Swivl at launch.

Here’s to a new era of mobile video!

Since the establishment of the company, Honda has continued to take on new challenges in the effort to create new products and advance technologies with the spirit of utilizing technology to help people. In the area of humanoid robot research, Honda has been developing and advancing the ASIMO humanoid robot to realize a dream to be useful for people and to help enrich people’s daily lives.

Honda has a newly established collective name, Honda Robotics, to represent all of its robotics technologies and product applications created through its research and development of humanoid robots. While continuing the research and development of humanoid robots, Honda will also focus on applying robotics technologies to mass-produced products and putting product applications into practical use.

Based on this concept of Honda Robotics, Honda also introduced an experimental model of a task-performing robot arm that was developed while applying multi-joint simultaneous orbit control and posture control technologies amassed through the research and development of ASIMO. This robot arm can be remotely controlled to perform tasks in unstable places which are difficult for people to access.

All-new ASIMO
The all-new ASIMO is now advanced from an “automatic machine” to an “autonomous machine” with the decision-making capability to determine its behavior in concert with its surroundings such as movements of people. At the beginning of the development process, the following three factors were identified as necessary for a robot to perform as an autonomous machine, and the technologies required to realize these capabilities were developed; 1) high-level postural balancing capability which enables the robot to maintain its posture by putting out its leg in an instant, 2) external recognition capability which enables the robot to integrate information, such as movements of people around it, from multiple sensors and estimate the changes that are taking place, and 3) the capability to generate autonomous behavior which enables the robot to make predictions from gathered information and autonomously determine the next behavior without being controlled by an operator. With these capabilities, the all-new ASIMO takes another step closer to practical use in an environment where it coexists with people.

1. Advancement of intelligence capability
Honda has developed a new system that is a fundamental technology for advanced intelligence, which comprehensively evaluates inputs from multiple sensors that are equivalent to the visual, auditory, and tactile senses of a human being, then estimates the situation of the surrounding environment and determines the corresponding behavior of the robot. With this technology, ASIMO became capable of responding to the movement of people and the surrounding situations. For instance, ASIMO will stop its current action and change its behavior to accommodate the intention of the other party. Moreover, coordination between visual and auditory sensors enables ASIMO to simultaneously recognize a face and voice, enabling ASIMO to recognize the voices of multiple people who are speaking simultaneously, which is difficult even for a human being to accomplish.

Further, ASIMO is now capable of predicting the direction a person will walk within the next few seconds based on information from pre-set space sensors and quickly determining to take an alternate path to avoid a collision with the person if the estimated locations of the person and the ASIMO intersect.

2. Advancement of physical capability
The combination of strengthened legs, an expanded range of leg movement and a newly developed control technology that enables ASIMO to change landing positions in the middle of a motion has enabled ASIMO to walk, run, run backward, hop on one leg or on two legs continuously. As a result of acquiring the ability to make such agile motions, ASIMO has become capable of more flexibly adapting to changing external situations so that it can, as an example, walk over an uneven surface while maintaining a stable posture.

3. Improved task-performing capability

Honda has developed a highly functional compact multi-fingered hand, which has a tactile sensor and a force sensor imbedded on the palm and in each finger, respectively, and which acts to control each finger independently. Combined with the object recognition technology based on visual and tactile senses, this multi-fingered hand enables the all-new ASIMO to perform tasks with dexterity, such as picking up a glass bottle and twisting off the cap, or holding a soft paper cup to pour a liquid without squishing it. Moreover, ASIMO is now capable of making sign language expressions which require the complex movement of fingers.

Establishing a collective name, Honda Robotics, to represent Honda’s robotics technologies and product applications
Studying human beings to understand people and learn from people is the root of Honda’s manufacturing. While positioning the humanoid robot research as one of the important pillars in the area of studying human beings, Honda has been working to realize various functions of a human being that is the ultimate mobility with intelligence.

Honda newly established a collective term, Honda Robotics, and the logo to represent Honda’s robotics technologies and application products created through its research and development of humanoid robot represented by ASIMO.

In addition to the all-new ASIMO and the task-performing robot arm introduced today, the previously introduced the walking assist device with stride management system which supports walking for people with weakened leg muscles, the bodyweight support assist system which reduces the load on legs by supporting part of the bodyweight, and the U3-X, a compact one-wheel-drive mobility device that provides free movement in all directions, are examples of product applications resulting from the application of bipedal technology and balance control technology amassed through the research and development of ASIMO.

Striving to offer next-generation mobility products which expand the joy and fun of mobility, Honda will continue the robotics research that leads to ASIMO, walking assist devices, U3-X and other technologies. In addition, Honda will also work proactively toward putting such product applications into practical use.

Task-performing Robot Arm
Technologies developed for ASIMO were applied to an experimental model of a task-performing robot arm, which moves on a self-propelled base and was designed under the assumption of being utilized at disaster sites or other places too dangerous for people to work. Toward this end, the robot arm was made possible to be remotely controlled to approach the object and stably perform necessary tasks even in a narrow space with unstable footing and many obstacles.

The stability control technology used for ASIMO’s walking and running was applied to stabilize the posture of the end of the arm even on an unstable surface so that the robot arm can exert the necessary power output to perform the task. Moreover, the application of other ASIMO technologies such as the compact layout structural designing technique and multi-joint simultaneous orbit control technology that simultaneously controls as many as 57 motors imbedded in the joints of the arms and legs has enabled the robot arm to avoid obstacles and approach an object even in a narrow space with obstacles such as a complicated layout of pipelines.

In the development process, the robot arm is designed to perform the task of opening and closing valves on pipelines; however, it will become capable of performing a variety of tasks by changing the end piece of the arm.

Swann, a global leader in security monitoring solutions, proudly debuts its first high definition wearable video camera with a detachable LCD viewer: Swann Freestyle HD. Whether capturing 1080p video with up to 3x digital zoom or snapping JPEG images with its 8MP camera, Swann Freestyle HD lets you capture stunning hands-free video and share it with the world.

Housed in a sturdy case that is waterproof up to 65′, Swann Freestyle HD can be worn on the body or mounted to bikes, cars, helmets, skateboards and more via a range of included interchangeable mounts and brackets. In addition, the Swann Freestyle HD can be used as a standard point & shoot camera, featuring both single shot and rapid fire picture taking. Video is shot in stunning professional-grade 1080p HD (1920 x 1080 pixels), boasting 30 fps, 3x digital zoom and stereo audio. Swann has also included a wireless remote control that lets users operate the camera while it’s mounted and out of arms reach.

Real-time viewing is made possible by the detachable 1.5″ LCD screen, so you immediately see if you’ve captured the shot. Swann Freestyle HD also allows you to watch your footage afterwards on an HDTV via an HDMI cable or you can transfer your recording to the computer via a MicroSD card or the included USB cable for editing or sharing on social media networks. The Lithium-ion battery is also rechargeable via USB, giving users up to 2.5 hours of recording time per charge.

“The immense popularity of action sports and online video sharing helped make our earlier model, the Swann SportsCam™, a huge success, but now we’ve taken our customer’s feedback and greatly improved upon that design,” remarked Guy Pithie, Swann VP of Sales. “Swann Freestyle HD boasts an impressive feature set, including a LCD viewing screen, full 1080p recording and a dual function camera and video recorder. These features paired with the rugged dependability our customers have come to expect from Swann products make the Swann Freestyle HD what we believe to be one of the best sports action video cameras on the market.”

Accessories Included

-Freestyle HD Wearable Video Camera
-LCD Screen
-Waterproof Case
-Remote Control
-Carry Pouch
-Helmet Mounting Bracket
-Universal L Shaped Mounting Bracket
-Universal Low Profile Mounting Bracket
-Connector Tray Bracket Accessory
-2 Flat Adhesive Mounting Pad
-Curved Adhesive Mounting Pad
-AV Out Cable
-USB Cable
-Power Adapter
-Instructions Manual & CD

Swann’s Freestyle HD has a MSRP of $279.99 and is available for purchase at BestBuy.com, Tiger Direct, Fry’s, London Drugs or visit Swann.com for a full list of retailers.

For more information on Swann’s Freestyle HD, please contact PR Representative Brian Metcalf at (305) 576-1171 x11 or at [email protected] or go to www.swann.com.

Panasonic announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

• A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

• One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

• Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

• Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

• Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

• Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.

Sony Ericsson has launched Xperia™ Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. The initiative reflects Sony Ericsson’s ongoing commitment to engage with consumers through high-quality entertaining content to inspire them to explore their Xperia™ phones in new ways.

Remaking Reality:
The Sony Ericsson’s Xperia™ Studio invites creative thinkers, artists and intellectuals – from collaborative artists in Denmark to astrophysicists in New York – to take the range of Xperia™ handsets to their absolute limits and ultimately ‘remake reality’. Content on the platform will be updated at regular intervals from the growing pool of contributors.

Blurring the boundaries of entertainment, technology and communications:
The first phase of the project has seen collaborators from around the world use Xperia™ handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia™ Studio platform.

Collaborators from around the world:
The project underlines Sony Ericsson’s heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia™ Studio project includes:

Illutron, a collaborative interactive art studio in Copenhagen
Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
Annabel Linquist – an artist and musician from New York
Torey Kish – an extreme sports enthusiast from Brooklyn

For full details, please visit www.xperiastudio.com. Xperia™ Studio content is also available to Sony Ericsson communities on Facebook (www.facebook.com/sonyericsson) and Twitter (www.twitter.com/xperiastudio).

Canon Inc. today announced that the company is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series lineup, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35 mm full-frame CMOS sensor and, enabling the recording of 4K video* (at a frame rate of 24P, with Motion-JPEG compression), will make possible the type of exceptional image quality and sublime imaging expression to be expected from the next generation of “EOS Movies.”

The announcement coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.

Further details regarding the new EOS digital SLR camera currently under development, including the product name, specifications and scheduled launch date, have yet to be decided.

EOS Movie: A New Industry Standard
Movie recording has been a standard feature in all newly introduced Canon EOS-series digital SLR cameras since the launch of the EOS 5D Mark II in November 2008. Coupled with the diverse array of lenses in Canon’s current interchangeable EF lens lineup, this feature has heralded rich visual expressive possibilities, delivering such characteristics as beautiful image blur and low noise while also garnering kudos for the mobility and maneuverability made possible through the cameras’ compact and lightweight body designs.

The impressive images created by the combination of Canon EOS digital SLR cameras and EF lenses, known as “EOS Movies,” have already earned their screen credentials on the sets of multiple productions, from television commercials and artist promotion videos to episodic dramas and even major motion pictures.

For more information and to view online demonstration footage of the new products please visit: www.canoncinemaeos.com

* Cropped to APS-H-equivalent size (dimensions measuring approximately 80% vertically and horizontally of a 35 mm full-frame sensor) when recording in 4K.