New Media Technology News
New Media Technology News

TV Blogging Application and Music Service with NDS MediaHighway®

NDS, the leading provider of technology solutions for digital pay-TV, today announced that DEN (DEN Networks Limited), a leading Indian digital cable TV operator, has launched two innovative services on the NDS MediaHighway® platform. DEN has recently launched an interactive TV micro blogging application, Blog.telly, after the launch of its 24×7 music service in January of this year.

In partnership with NDS, DEN is delivering an appealing and ever-increasing combination of broadcast and interactive digital television applications to its Indian cable TV viewers.

NDS’ market-leading MediaHighway® now offers DEN subscribers the ability to use Blog.telly to comment on popular discussion topics across four categories: News Views (current affairs), Movie Masala (movies), Gup Shup (TV, soaps and celebrity gossip) and Sports Mania. Comments can be posted via SMS or directly on the website. As well as being an option for subscribers to share their thoughts on TV content, Blog.telly will provide DEN with information and feedback on their subscribers’ likes and dislikes which can be used to determine future programming.

DEN’s recently launched music service offers real-time, non-stop music content to its cable TV subscribers. Viewers can play, navigate, preview and manage the multi-lingual music content of their choice.

DEN relies on an end-to-end solution from NDS, including NDS VideoGuard® conditional access system (CAS), NDS Media Highway® set-top box software and an advanced NDS electronic programme guide (EPG).

Mr. Anuj Gandhi, CEO, DEN, said: “The launch of these additional services further improves the entertainment experience for our digital cable viewers in India. This would not be possible without our technology partnership with NDS, which enables us to deliver such advanced services.”

Ms. Sue Taylor, NDS Senior Vice President and General Manager Asia Pacific said, “We will continue to work with DEN to provide world-class solutions and localised support in India, enabling them to deliver interactive entertainment services to their subscribers.”

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