New Media Technology News
New Media Technology News

Boulevard Mall Debuts New Social Networking Website – Shoptopia

On August 29, 2009, Boulevard Mall becomes the first shopping center in Western New York to launch the social networking website, Shoptopia. Shoptopia is a national social shopping networking website designed to connect Boulevard Mall shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at Boulevard Mall merchant locations.

“Shoptopia helps us build relationships with shoppers and provides them with information about retailers and promotions that are specifically relevant to them,” said Betsey Bonvissuto, marketing director, Boulevard Mall. “This allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit the mall. We can communicate with our shoppers in real time about all the different activities and sales promotion that are meaningful to them happening at the mall.”

In celebration of Shoptopia’s launch, Boulevard Mall plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at Boulevard Mall on Saturday, August 29 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 shopping spree, just for signing up for a free membership now through September 13, 2009. In addition, Shoptopia will award special prize giveaways to shoppers throughout the day on August 29 via a special text message mobile campaign.

Using Shoptopia is simple. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers engage across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once users create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and Boulevard Mall. Retailers build relationships with customers who frequent their stores and provide these shoppers with the product information and promotions that are relevant to them.

Shoptopia has launched at The Promenade Bolingbrook, Bolingbrook, IL, The Mall at Robinson, Pittsburgh, PA, Charleston Town Center, Charleston, WV, The Mall at Stonecrest, Lithonia, GA, Promenade Temecula, Temecula, CA, Galleria at Sunset, Henderson, NV, Short Pump Town Center, Richmond VA, . Following the launch at Boulevard, Shoptopia will continue to roll out to more than 20 shopping centers nationwide by the end of the year.

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts websites, manages e-mail and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at

About Boulevard Mall
Boulevard Mall is a 934,000 square-foot, one-level shopping center located in Amherst, New York at the corner of Maple Road and Niagara Falls Boulevard. Boulevard Mall is anchored by Macy’s, Macy’s Men’s Store, JCPenney and Sears and includes over 120 specialty shops, restaurants and a food court. For more information, visit Boulevard Mall is owned and managed by Forest City Enterprises, Inc., a publicly traded (NYSE: FCEA and FCEB) national real estate company.

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