New Media Technology News
New Media Technology News

Celebrities Use Twitter To Save Shelter Pets Lives launches “TwitterACritter” campaign with help from Kevin Nealon, Alyssa Milano, and others, North America’s largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

On the campaign web site,, pet lovers can select one of the 130,000 homeless dogs, cats, and other pets listed on and tweet a link to that pet’s information.

“TwitterACritter is a fun, easy way for people to actively save the life of a shelter pet, even if they can’t adopt one themselves or afford to donate,” says Abbie Moore, executive director of “Homeless pets are powerless to promote themselves to potential adopters, so it’s up to those of us who love animals to lend a hand, and a set of thumbs, and tweet about them. In these difficult economic times, when so many pets are being relinquished to shelters, they need our help more than ever.”

Already the campaign has gotten a boost from several celebrities who have participated and encouraged their Twitter followers to do the same. Since the TwitterACritter feature became available two weeks ago, Kevin Nealon, Alyssa Milano, Denise Richards, Kristin Chenoweth, and several other celebrities have taken up the cause and tweeted links to shelter pets listed on According to Moore, “In each case, immediately after the celebrity’s tweet, hundreds of their followers tweeted homeless pets as well. . . and their followers tweet, and so on and so on. The celebrities create an avalanche of compassion.”

“The bottom line is that if enough people see a shelter pet, that pet gets adopted. There is no better way to expose shelter pets to as many potential adopters as possible than through Twitter,” continues Moore. “It’s no exaggeration to say that a single tweet can save a life. Imagine the impact it would have if everyone tweeted just one critter a day!”

To learn more about TwitterACritter and to see photos of celebrity participants, visit You can follow the campaign at

About (formerly is North America’s largest non-profit pet adoption website, helping over 8,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their homeless pets to adopters for free. displays photos and descriptions of adoptable pets to over 1.5 million people seeking to adopt a pet each month, and is funded by the passionate pet lovers at Purina and North Shore Animal League America. Aside from being able to adopt a dog or adopt a cat, visitors may now also adopt a rabbit, horse, bird, reptile, amphibian, fish, farm-type animals and other small pets.

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