intelectasia™ Consultancy, a premier public relations learning and development company has recently launched its Media Relations Workshop.
Besides having experienced public relations practitioners as trainers, award winning journalists and editors from the local media agencies have also been roped in as facilitators for this workshop.
“For us, the media relations workshops act as a platform to share our knowledge and expertise in this field. By doing so, we hope that many more organizations will understand the key elements of media relations such as creating newsworthy stories and optimizing the new media as a channel to reach out to stay ahead in today’s competitive environment.” says Manminder Kaur Dhillon, CEO of intelectasia™.
The two day workshop focused on various media relations strategies, attention grabbing press release writing, pitching, crisis communications and most importantly the use of new media as tool for media relations.
According to Manminder, constant presence of an organization in the various electronic, print and more recently, the new media, is vital to increase the confidence of stakeholders and public towards the organization.
“Media relations has always been an important element for most organizations, but during these trying times, more emphasis should be given to create presence by maximising the potential of the new media.”
Manminder cites Coca-cola as good example on how an organization should embrace the new media. By simply realising the potential of Facebook, the soft drink giant used the social networking site to communicate with millions of consumers. And this story was picked up by major news channels all over the world, automatically generating news for the brand.
“The old school of thought by sending press releases and hoping media to cover an event especially in Malaysia has to end. Everyone is jostling for the media’s attention. Why not create your own news? Use blogs, forums, social networking sites to communicate, use Youtube to upload interesting videos, use Twitter to update fresh stories. Editors and journalists are picking up stories from these sites to have a fresh take on things. Don’t bore the media with launches and events.” adds Manminder.
Manminder should know. Being on both sides of the fence, as an ex-broadcast journalist with a local news channel before joining a public relations firm as a consultant, Manminder believes that most organizations still depend heavily on traditional media to reach out to stakeholders and often overlook the whole idea of creating newsworthy stories.
For more information on the media relations workshops by Manminder and her team, log on to intelectasia-mediarelations.blogspot.com
About intelectasia™ Consultancy
intelectasia™ Consultancy was established in January 2009 with the sole objective of providing high quality workshops and training in the field of public relations in Malaysia. From a small team of three partners and founding members, intelectasia™ Consultancy grew from strength to strength and subsequently increased its pool of trainers, most whom were award winning journalists from prominent local media agencies and television stations as well as experienced public relations practitioners. intelectasia™ Consultancy’s core training programs include media relations and crisis communications workshops. Besides providing high quality workshops for the corporate sector, intelectasia™ has been selected and identified as one of the main public relations training provider for government agencies in Malaysia. The tagline, ‘the communications experts’ embodies the mission and vision of intelectasia™ Consultancy which aims to be a global power house in public relations learning and development programs.
Fax : +603 7728 6073
Mobile : +6012 652 3868
Address: Suite B.8.3, Ritze Perdana,
Jln PJU 8/2, Damansara Perdana,
47820 Petaling Jaya, Selangor DE
Webpage: www.intelectasia.com
Blog: intelectasia-mediarelations.blogspot.com
