Coast Digital have launched a free 23-page publication designed to help businesses get the most out of paid search. With the continuing growth in spend around pay per click â€“ following a 52% increase last year â€“ this timely publication identifies advertising techniques which can really help accelerate sales and profits.
Written in conjunction with Coast Digitalâ€™s team of search marketing specialists and with commentary from Mark McCann of Google, the advisory guide contains 12 top strategies for success.
For example, find out the right way to set up a successful campaign; leverage the tools provided by Google; chose the right keywords and bidding strategies; and advice on how to beat your competitors.
Packed with hints, tips and insights from Coast Digital clients, the publication is an invaluable tool for any business seeking to unlock the phenomenal potential of pay per click.
Ashley Fletcher, Search Marketing Specialist at Coast Digital comments:
â€œWe recognise that the paid search market is becoming more complex and the competition for keywords ever more intense. This guide was written to help businesses assess their existing PPC activities and understand the potential of fully optimised campaigns. We hope that users will find it a very useful and informative resource.â€