Yearly Archives: 2008

NEW YORK – Marketing and promoting an online business today is significantly more challenging than it was back in 1994 when Yahoo first started.

A large contributing factor is the sheer growth in the number of web sites launching every day jockeying for Internet real estate. This is especially evident over even the last 4 years.

Before 1999, marketing and promoting a website was easy. All you were really required to do was submit your website to Yahoo, DMOZ, and a few other large directories and search engines and presto, you have traffic. As long as you had a decent looking website and responded to customer service enquiries, you could earn repeat customers.

Today however is more difficult and you have to be more creative than applying the basics. Adding your company to Yahoo Directory may help marginally in the terms of ranking with search engines, but that is pretty much where the buck stops. If you are considering listing with DMOZ, expect to wait upwards of a year or more. And sending email requests to sites that are relative to your industry and requesting back links? Forget it! With the amount of spam flying around the Internet, you will be lucky to receive a 2% response rate.

Times have definitely changed. The dynamics on the Internet have changed and Web 2.0 is here. This means from a marketing perspective you must become engaged in blogs, rss & press release distribution to announce your business and build customer trust. Start a blog through blogger.com, create RSS feeds for your website content. The best bang for your buck would be through a press release. An excellent press release resource is 24-7pressrelease.com. The site offers a $49 package that will give you instant exposure, tens of thousands of headline impressions, allow you to add images, and performs search engine optimization on your press release. For a new website, a press release is an essential part of your marketing starter kit.

A press release is an excellent tool for a number of reasons. The content becomes syndicated on the net much quicker. The viral benefit is one of the most important reasons in using 24-7PressRelease.com. For example, a $49 press release is published, archived and distributed to syndicated news channels that will publish your news online again and again. With 24-7PressRelease.com’s strong search engine presence, your story will be found on major search engines for thousands of readers interested in your product or service. For a minimal investment of a $49 press release, you can immediate jump start your marketing campaign.

The momentum in online advertising is indicative of the growing confidence of the advertisers and interactive agencies. There has been a substantial rise in the overall ad spend on the ad networks, which is the quintessential catalyst of increasingly creative online advertising and marketing. Rupinder Khurana, Co-Founder and Director, Rupiz Infotech Group, the online conglomerate confirms that a recent study by Collective Media revealed 75 per cent of the interactive agencies and advertisers planning to increase their overall ad spend on ad networks by 5% or more. He also mentioned that more than 25 % of agencies and advertisers were planning to spend 15 % or more on ad networks specifically.

Rupiz Infotech group shelters businesses of diverse industry verticals. Rupiz Ads is one of its ventures in the global digital marketing sphere. Distinguishing itself from the other me-too networks, Rupiz Ads provides a comprehensive and productive platform to global web businesses to seek perfect alliances. It develops innovative and result-oriented display ad campaigns. Some of the highlighting features of Rupiz Ads Network include:

Pay-on-Performance model
Excellent banner ad campaigns
Ad Inventory of 5 billion impressions per month
Ideal platform for global partnerships
Extensive advertiser and publisher base
Latest web software and technology platforms
Best CPM rates
Scalable tracking and reporting
Dedicated customer support

The network provides 360 degree advertising solutions through their display ads which come in various creative formats including skyscrapers, HTML-Banners, pop-up/under, flash-banner, text links, interstitials, streaming media, layer ads, standard banners, the list goes on. Rupinder Khurana further added that worldwide the ad network model would continue to evolve under the basic principle of seeking more information on the audience base, having more control and transparency in their operational systems and listening to the clients. Rupiz Ads has also evolved on the same principle.

In short, what the foreword trend suggests is symbolic of the bulging force of online advertising and ad networks. It would mean nothing less than a golden harvest period for Rupiz Ads, expanding manifolds and adding value to their clients, globally.

Rupiz Ads
1st Floor,
26 Fouberts Place,
London
W1F 7PP
Tel: 0800 097 0237
www.rupizads.com

Rupiz Ads is an Internet advertising agency specializing in banner advertising and online advertisement. It has an efficient banner ad network and provides advanced banner advertising services.

SAN RAMON, Calif. – Reply.com announces the launch of the world’s most liquid lead marketplace, offering the highest level of control and putting the power back in the hands of online lead buyers and sellers.

While anyone can click on a website, whether or not they are interested in the products or services offered, a single click offers extremely limited potential. Clicks don’t walk into your store or call you on the phone.

A lead, on the other hand, represents an interested party that wants to be contacted by a service provider. For online marketers, this has always been the promise of the Internet. Reply.com believes that it is time for businesses of all sizes to Go Beyond The Click™ and only pay for measurable results.

Reply.com has created a unique platform that delivers the world’s most efficient and liquid marketplace for buying and selling leads—at a cost that represents the true market value of each lead.

“We, at Reply.com, are leading the evolution of the web from CPM (cost-per-thousand) to CPC (cost-per-click) to CPL (cost-per-lead),” states Chairman and CEO Payam Zamani. “We have made the process of buying and selling leads as easy and empowering as buying clicks from Yahoo and Google.”

With traditional online lead generation companies, the lead advertiser (buyer) cannot effectively control and match quality, volume, and price to meet their desired ROI. The lead seller (publisher) is often left with unmonetized or under-monetized inventory.

With Reply.com, businesses of any size can access the online consumer without significant investment in infrastructure or personnel—all while maintaining ultimate control.

Reply.com’s auction format for pricing and distributing leads provides a stunningly efficient platform that unleashes the potential of performance-based marketing.

Reply.com was founded in 2001 by a veteran team of Internet entrepreneurs as an online lead generation and performance-based marketing company. In 1994, Reply.com CEO Payam Zamani co-founded the first online car buying service, Autoweb.com, and in 1999 helped take that company public. Autoweb became the first service to price its traffic on a per-lead basis, as opposed to per-click or per impression. Reply.com’s six-year history as one of the leaders in the lead generation business has resulted in direct relationships with over 5,000 lead buyers, plus thousands more through enterprise-level partnerships with other networks and national brands. Reply.com is a profitable, venture capital-backed company, and to-date has raised over $20 million in funding.

The promise of online marketing has been realized by Reply.com. Businesses will now be able to Go Beyond The Click™ and only pay for measurable results.

Additional information is available at: http://blog.reply.com/?p=4.

Google has unveiled radical changes to its Trademark policy that could cost Britain’s major companies millions as they struggle to protect their brands online.

In a move that is sending shockwaves throughout the digital marketing sector, Google’s controversial decision to allow anyone to bid for trademarked keywords is set to have a major impact on the industry. Tipped to send prices skyrocketing, the decision could leave the search giant open to legal challenges from the major UK brands likely to lose millions as a result.

“This is an incredibly bold move that has taken most of the sector by surprise. It will certainly lead to a big change in the way that advertisers and agencies manage their search campaigns. It could also have an impact on the UK digital agency landscape with agencies running on pure performance deals taking a big hit “said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Lyndsay further commented, “Our international offices have been working with such a system in the US for years and we know how to deal with it, but the news is likely to precipitate massive changes in the market as brands move budgets about within digital channels to maximise return”

Bringing the UK and Ireland into line with its North American business, which has operated such a policy since 2004, from May 5th Google will allow open keyword bidding on all terms. This means it will now be possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap, although a question mark now hangs over what effect it will have on the millions invested every year in keyword bidding. Industry commentators believe that some major price comparison sites and aggregators could see advantages, while the change is likely to further fuel industry rumours that Google are planning to make a bid for Expedia.

This announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“Google’s revised rules for UK and Ireland will add new layers of complexity to the search landscape. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies now need to be reviewed” said Andrew Girdwood, bigmouthmedia’s Head of Search.

He continued, “It may now make sense to let affiliates brand bid, compete using trade names against brand competitors and bring a stable cost-per-acquisition model to the auction market that Google has just made volatile”

Notes to Editor:

About bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search – PPC and Search Engine Optimisation, Display Advertising, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work. 2007 saw the company celebrate its tenth anniversary and global CEO Steve Leach celebrated a unique hat-trick of major business awards; UK Entrepreneur of the Year title at the National Business Awards and National Business Awards for Scotland and UK as well being named European Entrepreneur at a recent ceremony in Paris.

www.bigmouthmedia.com

Druid Video Limited, a software and media publishing company, today announced the release of a free unique article submission program. Most internet marketing experts agree, article marketing is currently one of the most powerful ways to generate free traffic and build links online. Every business should be using unique content and articles as part of their online marketing campaign.

Steven Lohrenz, owner of http://www.UniqueArticleMarketing.com, says “There’s no reason for people to spend money on other tools and services when a free solution with more features and a better user experience is now available.” The software is the first known unique article submission package to be released
at no cost.

The software provides some very powerful features, previously only found in high priced products:

1. List Ownership – Users submit their articles to their own list of 1,000s of publishers, giving the user full control over who received their articles and when. The user is no longer be stuck with a limited list the software developer puts together.

2. Unique Articles – The user can create variations of each article in order to produce unique articles for each publisher to avoid the search engine duplicate content penalty (this penalty occurs when search engines such as Google see the same content on additional sites – and limits the number of listings).

3. Scheduling – There is a scheduling feature where article submissions can be set up to be sent weeks or months ahead of time, allowing users to batch their article writing into one day a month or quarter.

4. Web Hosted – The software runs entirely on a web host allowing the user to submit articles even when away from their own computer. No longer will users be tied to a specific location or spend hours checking on their computer to see if the submission process is proceeding correctly.

For more information on how to build more traffic and links to any website and to receive the free software visit: http://www.UniqueArticleMarketing.com.

While most of the national economic forecasts call for a recession later this year, many businesses have already seen a downturn in new customers and recurring business over the last six months. How can businesses cut costs while maintaining crucial advertising campaigns at the same time? Interactive advertising is all the rage but the specter of click fraud still remains. Traditional media is feeling the cascading pinch as businesses are hesitant to advertise in a troubled economy. According to recent data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 , the most severe percentage decline in over 50 years.

“The drop-off points to an economic slowdown on top of the secular challenges faced by the industry,” said Jennifer Saba of Editor & Publisher. “The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.” According to Saba, the growth in online advertising for Newspapers could not stave off the losses in print. National print advertising revenue dropped 6.7% to $7 billion last year. Retail ads slipped 5% to $21 billion. Classified ads plunged 16.5% to $14.1 billion.“I think we have the answer for traditional print and media,” said Clarence Briggs, CEO of tyBit,Inc. (www.tyBit.com/?pdkw=alt-traditional-media-prp-04-01-2008 ).

“Over the past two years we have been building and rebuilding tyBit, and end of second quarter we are making tyBit 1.0 available to the public. The ad module Beta has been a success using over 5,000 advertisers serving millions of ads per day. The last Beta before releasing tyBit 1.0 is the Partner Beta and for that we have 3 large partners and 80 search affiliates.” Partners who have existing web properties with eyeballs will be able to sign up and manage their own advertisers who can run PPC and KWR interactive ad campaigns, said Company officials. “I have been one of the Beta advertisers,” said Wally Bell. “I am extremely impressed with the tyBit ad module, reports and results of my online PPC campaigns. It is easier to use that Google’s ad module and more flexible because I can make and serve my own video ads.” Company officials indicate that over the past 90 days usage of the tyBit search engine has grown exponentially doubling each month. This metric reflects the actual searches conducted by subscribers using the ultra-fast client-side search engine.

The success of tyBit search usage is supported by industry analysis conducted by the Center for Media Research. In numerous reports covering various interactive market segments from media buyers, women over the age of 45, social networking communities, wealthy and minority households, and the political advertising industry has grown far beyond expectations. Gary Drenik, President of BIGresearch, concludes, “It’s no longer enough for marketers to advertise only a slogan…(they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media…” Company officials claim that tyBit is the cutting edge of the new media with over 100 partners in its pipeline representing 60 million users.

Why is tyBit a better advertising network? The industry’s excitement is due to the value for the advertiser’s dollar. The new media industry watchdogs estimate that up to 35% of all PPC traffic is artificially generated, AKA Click Fraud. tyBit delivers fast, relevant, secure, search results with little or no click fraud in its PPC platform, and none in the Global Keyword Registry. tyBit also delivers the features that subscribers want with more to come such as fully integrated secure mail, comparison shopping and a social networking platform, in addition to the ability to distribute text, video and audio ads that are keyword relevant. tyBit is making interactive advertising affordable for small businesses as well as larger enterprises who spend billions each online year. “Until the end of May, anyone can advertise for free in tyBit simply by signing up,” said Kitti Jo Finch, GM for tyBit. “Once 1.0 goes live in June this year, we will begin to charge for advertising in tyBit. We know that we have produced the most relevant, powerful and cost-effective interactive advertising in the industry.”

tyBit is affiliated with AIT ( www.AIT.com/?pdkw=alt-traditional-media-prp-04-01-2008 ) a web hosting and domain registration company that has achieved 12 straight years of sustained profitability and has generated $100s of millions in revenue while creating a profound economic influence on its surrounding community. AIT has been named 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte & Touche Fast 500 list, and has been previously named as the NC Entrepreneur Firm of the Year.

WOODLAND HILLS, CA – Gumiyo and Target Media Partners announced today their partnership to launch printed and online classifieds onto consumers’ mobile phones. Being the first to combine print and online classified advertising on this scale, together with the exponential increase in the usage of text messaging and the mobile Web, Gumiyo and Target Media Partners executives expect the partnership to increase the value of classified ads as well as response rates.

Gumiyo provides a leading platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information, and employment advertising for truck drivers.

Gumiyo’s private label platform is designed to import, format, and synchronize listings into a mobile Web version of any of Target Media Partners over 100 publications and 40 websites. Advertisers can opt to include additional images and extended descriptions that would not otherwise fit in the limited space provided by printed publications. As listings are uploaded to the mobile platform they are assigned a unique identifier that buyers can use to access those listings on their mobile phones with the simple text message. As a result, buyers can get a great deal more information about a listing and connect with the advertiser via email, text message, or a live phone call directly from the ad.

“Our relationship with Gumiyo,” said Target Media Partners CEO and co-founder Mark Schiffmacher, “is the future of printed and online classifieds and we will continue to offer the best service available to our advertisers and readers. For example, over the next few months our millions of print and online local readers will have a have dramatically new access to information about whatever they are looking to buy or sell. Likewise millions of long haul truckers will have instant access to jobs from anywhere, at any time.”

Shuki Lehavi, CEO and co-founder of Gumiyo, states, “Target Media Partners is exactly for whom we designed the Gumiyo mobile platform. We’ve built our system to be as flexible and turnkey as possible to accommodate classified listings across multiple categories. In fact, from day one we saw the mobile phone revolutionizing the way advertisers could reach buyers anytime and from anywhere. Buyers are not always in front of a computer and they’ll not always remember a Web address they saw somewhere. However, they almost always have their cell phones with them and they’re always turned on.”

About Gumiyo (www.gumiyo.com)

Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.

About Target Media Partners (www.targetmediapartners.com)

Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information and employment advertising for truck drivers, and wholesale merchandise advertising. Through its integrated print and online capabilities, Target Media offers buyers and sellers comprehensive, targeted, and proven ways to conduct business-to-consumer, consumer-to-consumer and business-to-business transactions. Its over 100 advertising publications are leaders in their local and niche markets, and its 40 websites attract almost 20 million page views each month. Since 1998, through internal growth, website development, and a systematic acquisition program, its profitability has increased at a compound rate of over 20% per year.

SAN FRANCISCO – AdBrite, the Internet’s Ad Marketplace, announced today that over 50,000 websites are now active in its online advertising marketplace, making AdBrite second only to Google among ad providers in number of sites. AdBrite also announced that the company is serving 8 of the 20 largest US online media properties.

The AdBrite network has grown rapidly over the past 18 months. AdBrite provided ads to over 50,000 websites in February 2008, having grown from 20,000 sites in September 2006. ComScore reported AdBrite as the fourth-largest ad network by pages viewed (December 2007), serving ads on 25 billion pages for the month. Currently adding thousands of new sites each month, AdBrite has established itself as a scale leader, helping major web publishers as well as niche specialty sites run relevant advertising and maximize revenue yield.

“We’re pleased that 50,000 websites choose AdBrite to deliver rich, relevant advertising to their sites,” said Ignacio Fanlo, CEO of AdBrite. “AdBrite’s large, diverse base of quality publishers helps advertisers reach their target audience across any audience demographic, content type, behavior, or geography.”

AdBrite now serves some of the web’s largest media properties. Eight of ComScore’s top 20 media properties are AdBrite partners. AdBrite offers banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, via a transparent auction-based marketplace.

“We’ve expanded on our core strength as a self-serve publisher marketplace to partner with many of the world’s largest web properties,” continued Fanlo. “AdBrite’s mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike.”

Scale has also brought specialization to AdBrite’s marketplace, which features specialty channels like Entertainment, Women’s Lifestyle, Social Networking, and Sports & Outdoors. These channels reach millions of unique users each month, while at the same time enabling savvy advertisers to focus their buys by site content or user base.

“AdBrite helped SONY BMG deliver our artists’ products to targeted audiences across a large, diverse set of high-quality sites,” said Kyle Sherwin, Vice President of Media at SONY BMG. “AdBrite’s mix of ad products and transparent marketplace model have made for several successful campaigns. In addition to providing great results, AdBrite offers terrific client service.”

About AdBrite

AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (ComScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

REDWOOD CITY, Calif – Turn, Inc. today introduces the Turn Smart Market, the world’s first fully automated market for online advertising. Tested in limited beta during 2007, the Turn Smart Market opens with over 500 premium advertisers and agencies and 3,000 websites, providing a revolutionary approach to online advertising.

The Turn Smart Market optimizes performance using a machine learning platform that automatically blends contextual, audience, behavioral, and additional custom targeting methods to achieve advertisers’ performance goals using their choice of CPM, CPC, and CPA pricing. No other advertising platform exploits this broad array of targeting techniques in a single market.

Turn’s automatic targeting technology is complemented by a comprehensive set of manual controls to enhance performance, fair market pricing, and brand safety for advertisers and publishers. Leading ad agencies and advertisers are now using the Turn Smart Market to purchase inventory from high-quality publishers because it delivers the best combination of performance, control, and insight compared to traditional ad networks and manual exchanges.

“Today’s announcement of the Turn Smart Market demonstrates that the underlying technologies driving Turn—automatic targeting, machine learning, and goal-driven auction pricing—are rock solid,” said Jim Barnett, CEO of Turn. “Turn has achieved the critical mass that our unique technology needs in order to ensure market leading performance. We’re now ready to scale our market with an even broader group of advertisers and publishers.”

Tickle Inc. works with Turn for their in-page display campaigns and comments, “I have been working with Turn for a long time and am always pleased with the strong performance of Tickle’s campaigns. Turn has been very proactive with their campaign management and with their goal-seek functionality, we hit our ROI goals every time. I also enjoy the real-time reporting, control, and flexibility that Turn’s console offers.”

Oleg Korenfeld, Director of Ad Operations for Hachette Filipacchi Media, the world’s largest publisher of consumer magazines, adds a web publisher’s perspective. “In selecting an advertising partner, it’s critical to balance two needs—revenue and brand safety. The Turn Smart Market delivers on both promises—the automated targeting and auction market realize attractive prices for our inventory, while strict advertiser standards and exclusion management tools protect such trusted brands as ELLE, WomansDay, and Car and Driver.”

The Turn Smart Market is the world’s first automatic targeting system. Automatic targeting blends contextual, audience, and behavioral targeting and does not require category, site or keyword selection for optimization. The Turn Smart Market attracts many of the best-known brands in the industry who rely on Turn to optimize campaign performance with automatic targeting, and quality publishers who choose Turn to maximize their eCPM.

About Turn, Inc.

Turn has created the world’s first Smart Market for online advertising. Employing the power of machine learning technology, the Turn Smart Market combines automatic targeting and goal-driven pricing to optimize ROI for advertisers, revenue for publishers, and relevance for consumers. Turn was founded in 2005 and is located in Redwood City, California. For more information, visit http://www.turn.com.

AdAgencyOnline.Net uses their blog talk radio shows on AutoAdCreative.Com to host open business meetings and to feature worthy auto dealers using the internet in new ways.

Automotive advertising agencies are constantly challenged by their auto dealer clients to leverage their automotive advertising dollars. AutoAdCreative.Com, under the direction of Philip Zelinger, the President of Ad Agency Online, L.L.C., followed their lead. AutoAdCreative.Com took their free automotive advertising resource portal to a new level when they began hosting their “Lunch With Phil” and “Dealer Spotlight” shows on their online station – WAAC, All Automotive News, All The Time.

AdAgencyOnline.Net already links their affiliated independent automotive advertising agencies and preferred auto industry vendors online using their proprietary internet based operating system with an integrated communication and distribution system. The recent addition of their co-sponsored free automotive advertising resource portal, www.autoadcreative.com, opened up new opportunities to bring in their present and pending auto dealer clients.

Mr. Zelinger explained the new opportunity that blog talk radio has offered him to pass on cutting edge technologies and best practices to his affiliated automotive advertising agencies and auto dealer clients, “We always used the internet to host our internal communication and distribution system. The recent link with AutoAdCreative.Com was intended to attract new business by offering free creative concepts and auto industry news using blog talk radio and an online Dealer 20+ group. Auto industry vendors like Gumiyo, LeadConverter, Ai Dealer, BZ Results, LaserStream Video, NeoSynergy – “Best Deals” & “”Buy Direct”, Kihon Media, CarFolks.Com and 800RESPONSE shared the vision and joined us as preferred vendors after meeting our criteria for consideration by our auto dealer clients. We began using our “Lunch With Phil Show” as an open business meeting because we were adding vendors too fast to pass on individual inter-office memos and our auto dealer audience loved the ability to “listen in” to new opportunities almost as fast as they were added! The “Dealer Spotlight” was an idea that stemmed from our addition of CarFolks.Com, a consumer social networking site for the auto industry. We promote CarFolks.Com as a new channel for automotive advertising agencies to spotlight their auto dealer clients in a free consumer driven portal and the new show features auto dealers that understand the power of the internet to communicate to their customers on many levels.”

Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep, was the first invited guest and he was quick to comment on his appreciation for being recognized, “Philip Zelinger has always been ahead of the curve when counseling me to use new technologies, applications and processes and he dragged me kicking and screaming onto the internet. His suggestions have always been spot on! As a result of his multi-channel branding of my dealership, including the internet as a core media, we now reach customers as far as an hour away in Raleigh. I was proud to be recognized as someone who listened.”

WAAC – blog talk radio airs shows weekdays from 12:00 noon to 1:00 PM EST. Previous shows are stored on the site, www.autoadcreative.com, and they act as a library of information for affiliated automotive advertising agencies and auto dealer’s visiting the site. The portal is opened to the public and platforms cutting edge technologies and applications that promise to blur the line between the real and the virtual world. AutoAdCreative.Com is billed as a “One Stop Site For All Of Your Auto Dealership’s Needs” and they seem to have earned the title with the addition of blog talk radio.

ORLANDO, Fla – 2008 NAA MARKETING CONFERENCE – AdMission Corporation, the leading provider of dynamic online display advertising solutions, today announced that the Company has provided publishers with a Web-based application for the creation of online rich media ads featuring live inventory, branding and direct response. Ad creator, a component of the patented AdMission advertising platform, may be accessed via http://www.admission.net/ to build campaigns with ads and accompanying distribution for advertisers. Ad creator may also be “white labeled,” or specifically customized for corporate publishing groups with unique branding and custom ad templates.

AdMission’s unique online ads feature an advertiser’s live, real-time inventory to provide increased consumer engagement and conversion. Multiple ad creator templates in IAB-standard formats have interactive features including photos, Web links and live product search. An ad may be built in minutes without the intervention of a graphics professional. Sales representatives, account managers, or other publishing staff may quickly create spec ads and previews suitable for presentation to advertisers.

AdMission’s ad creator for autos also provides publishers access to over 1.4 million units of autos inventory, dynamic landing pages, and 9600 dealers included in the application’s database. Publishers may use these contacts and their pre-processed inventory to create AdMission advertising campaigns for local dealers.

“It’s imperative that we continue to provide advertising solutions that maximize our advertisers’ visibility, clicks, and conversions,” said Lori Cox, online classified products manager for the Las Vegas Review Journal. “AdMission’s ad creator lets us offer a new, interactive online advertising product for local dealers. The convenience of the ready-to-place inventory in the autos database, combined with the ease with which we can build these ads, makes this a very desirable tool for our sales reps.”

“Local market knowledge is essential for consumers as well as local advertisers,” said Sarah Pate, president and CEO of AdMission Corporation. “Our publishing partners are experts in their markets. What they need are cost effective solutions that meet the specific needs of local advertisers. We have removed the barriers and time constraints typically associated with creating effective rich media online ads. Live autos inventory adds direct relevance for local consumers, creating higher engagement and click-through rates and in turn, attracting new advertisers and growing online ad revenue.”

Attendees at the 2008 NAA Marketing Conference in Orlando, FL, February 24-27, may visit AdMission in booth number 901.

About AdMission Corporation

AdMission Corporation provides next-generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are customized to target consumers in response to behavioral, contextual, and geographic inputs. The advertiser’s brand, message, and live product inventory are merged dynamically to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at http://www.admission.net/.

The free classifieds website, FreeAdLists.com, has been able to keep up the momentum of breaking into the classified ads arena.

Now, they are focusing on fine tuning the website. The biggest change comes in the form of a better user interface. The post ad page is compact and loads more quickly thanks to better scripting and data retrieval from the FreeAdLists database. The post free ads page sections, ad location, ad description, personal information, and security and confirmation, have been rearranged to be more logical, especially for the first time poster. Finally, the new page arrangement significantly reduces the amount of time a user needs to scroll down the web page in order to complete the post ad form. All of these features, as well as roll-over help buttons, make posting an ad to this free ads website quite simple!

In keeping with information security and avoiding spam, poster email addresses are automatically hidden from others who read the ads, specifically spammers and spambots. This helps posters avoid the pitfall of having their email addresses harvested for illegitimate purposes. This option to hide the email addresses can be deselected by free classified ads posters but is not recommended. For more information on how to avoid spam, please read 12 Ubiquitous Tips to Reduce Spam.

If you’d like more information about the services provided by FreeAdLists.com, please send an email to press “at” freeadlists.com or visit the website: www.freeadlists.com.