Yearly Archives: 2008

Istanbul, Turkey – August 28, 2008 – Turkey Yellow Pages LLC today announced the appointment of Mr. Goktug Okan Oguz as Director of Sales for Turkey Yellow Pages.

Having previously worked with Microsoft Turkey and Sony VAIO, Mr Oguz joins another respected global brand. He will be leading a large team of directory advertising media consultants.

“Mr Oguz brings a solid and proven track record in sales to our Turkey Yellow Pages operation”, stated Trevor Nadeau – Regional Director of Internet & Information Services. “We are an online and mobile Yellow Pages directory business here in Turkey. Goktug is a tech savvy charismatic individual who is now in charge of growing the sales team to more than 150 people over the next two years. His sales management skills blended with his excellent knowledge of technology made him a perfect fit for the position.”

Based in Istanbul – Turkey Yellow Pages LLC is the official publisher of Yellow Pages branded products in Turkey. Turkey Yellow Pages LLC is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.tr trademarks in Turkey. Turkey Yellow Pages LLC is part of the Al Wahda-Express Group of Companies. Founded in 1986, Al Wahda-Express Group of Companies employs nearly 1000 employees publishing print, online and mobile Yellow Pages directories throughout 5 countries including Turkey.

NEW YORK – interCLICK, Inc., the fastest growing ad network in the US(1), today announced that Monica Seebohm has been hired as the company’s senior director of sales, Southwest region. In this role, Seebohm will head interCLICK’s new Los Angeles office and be in charge of strengthening the company’s relationships with regional online advertisers and agencies. Seebohm is heavily involved in the area’s interactive community and was previously a strategic accounts manager with ValueClick Media, a division of ValueClick, Inc.

Seebohm brings more than eight years of Internet industry experience to her role at interCLICK, with a special focus on emerging online advertising business models and the use of behavioral targeting, retargeting and cross-platform campaigns. She has built strong working relationships with a number of nationally-recognized brand name advertisers and has significant sales and operations management skills.

“Monica has tremendous sales experience with a strong track record for exceeding performance goals, managing and developing teams, and establishing solid customer relationships,” said Michael Katz, president, interCLICK, Inc. “She has valuable relationships in the Los Angeles area, particularly with the interactive community, and will be a strong asset for our team especially in terms of building greater brand recognition for interCLICK in the Southwest. In addition to our newly-established Chicago and San Francisco offices, expanding our presence in the Los Angeles area is an important milestone as we continue our rapid U.S. growth trajectory.”

Prior to her role as a strategic accounts manager at ValueClick Media, Seebohm was the company’s director of sales, Western region. Before ValueClick, she held senior level sales and operations positions with AOL Time Warner, SBC Communications and Xerox Corporation. Seebohm is a graduate of the University of Cincinnati.

(1) According to comScore Media Metrix, June 2008

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

Livonia, MI – MyAdMonster is pleased to announce the launch of a new website, MyAdMonster.com, designed to provide consumers with a source for free online advertising for goods, services, business events, and more. Conceptually similar to other popular online advertising sites, MyAdMonster provides a user-friendly approach to online classifieds. With over 2,500 cities listed, MyAdMonster provides the simplicity of a local community bulletin board with potential exposure at the national level. MyAdMonster is free to use, and does not require users to create an account.

MyAdMonster.com is a free online classified advertising website the stands out from all the rest. Designed for ease of use and the local community in mind.

www.MyAdMonster.com

Victoria, BC, August 19, 2008 – Metamend Search Marketing, a leading Search and Internet marketing and design firm is pleased to announce the launch of its new website and online client service center.

One of the oldest and most innovative search engine marketing companies, Metamend continues to chart the direction of the search marketing industry by recognizing change and developing a set of tools and services to best suit client needs. The introduction of the freshly designed website highlights the evolution of Metamend as the company expands its services to cover a larger range of critical online marketing needs.

The website gives clients and visitors expert insights into the value, practice, application and analytics of search and Internet marketing. Featuring a long list of free SEO tools and a library of search marketing articles, whitepapers, and multimedia presentations, the website presents a comprehensive overview of search and Internet marketing.

“Designed with our clients and prospects in mind, we hope Metamend’s new website is received as a useful resource”, says Metamend President Glenn Convey. “For instance, over the years, Metamend had positive feedback on our search engine optimization tool set. In the redesign, we have enhanced the tool section to give our clients a better understanding of our work. Our goal is to give people something of value and we think we’ve accomplished this in the redesign.”

This commitment to value is shown in the widely read Metamend Search Marketing Blog which has been noted as a trusted and influential voice in the search marketing world. The Metamend blog continues to feature contributions from long-time search marketing expert Jim.

Metamend was founded in 1999 and boasts a talented rosters in the online marketing industry including; president Glenn Convey, VP of Sales Murray Owen, head writer Jim Hedger, and an array of experienced technical staff headed by Jade Carter. Metamend staff members routinely speak at major search marketing events such as the Search Engine Strategies and Search Marketing Expo conferences.

About Metamend Software & Design Ltd.
http://www.metamend.com/metamend-launches-new-website-for-search-marketing.html

Fayetteville, NC – In July, more than 10,000,000 people used tyBit (www.tybit.com) a revolutionary new search engine to find their way across the Internet. Searches are doubling every month according to company officials. tyBit’s has added a channel reseller program called “AdVAR” for Advertising Value Added Reseller (www.tyBit.com/advars.php). AdVAR is a new and unique interactive advertising program designed to help, search engine affiliates, third party web hosting providers, and advertising agencies, create or expand their revenue opportunities in the multi-billion dollar on-line paid search industry.

(Fayetteville, NC) In July, more than 10,000,000 people used tyBit (www.tybit.com) a revolutionary new search engine to find their way across the Internet. Searches are doubling every month according to company officials. tyBit’s has added a channel reseller program called “AdVAR” for Advertising Value Added Reseller (www.tyBit.com/advars.php). AdVAR is a new and unique interactive advertising program designed to help, search engine affiliates, third party web hosting providers, and advertising agencies, create or expand their revenue opportunities in the multi-billion dollar on-line paid search industry. tyBit AdVAR’s receive a 20% commission on all advertising they purchase and manage for their clients. “The beauty of becoming a tyBit AdVAR is the ability to monetize your existing client base by providing online advertising. Early adopters can create an account for a mere 10 dollars until September 1, 2008. After Labor Day, the account set up charges will climb to $100.00. In comparison to the revenue potential of an AdVAR those are relatively nominal amounts to get started beyond that initial cost all you need is a computer and an Internet connection.” says Mike Noble, Director of Strategic Partnerships for tyBit.

In mid-June, tyBit announced the first production release of the long-anticipated tyBit search engine and toolbar. The innovative new search system is on schedule for a third quarter 2008 release, when partners, affiliates and advertisers will be able to sign up and begin using the application for profit. The tyBit ADVAR program allows value-added resellers to provide low cost, highly effective advertising to their existing clients. “We did this over thirteen years ago with web hosting with great success,” said Clarence Briggs CEO and Founder of tyBit and AIT (Brigg’s first multi-million dollar company). “Our advantage then and now is our large reseller base and their individual customer bases and presence within their communities. We don’t have to find users or advertisers, our partners and AdVARS do this. While we benefit from a lower marketing expense our resellers get to put personalized service back into an Internet ‘faceless’ business like paid search advertising.” Briggs and company predict that they will rapidly capture market share because tyBit revolves around serving its partners, advertisers and end users with superior search results and an unheard-of revenue share – up to 40% of gross.

By design, tyBit is a major shift for the online search industry, moving away from the centralized search engine model to a patent-pending, decentralized application that distributes web crawling, indexing, and browser content delivery. According to Sean McCoy, Chief Marketing Officer of the company, “tyBit will change the way we search and buy, and now with our AdVAR program anyone can become an Internet based ad agency with just a few clicks of the mouse.” The primary reason why small businesses and large enterprises alike should seriously consider tyBit is the highly lucrative PPC (Pay-Per-Click) ad module. “We have 6,000 advertisers using our PPC module in beta alone,” says Kitti Jo Finch, tyBit General Manager who expects to see a serious reaction to the AdVAR program. “We anticipate a rush of AdVAR signups by Ad Agencies, Webmasters and consultants who want to help their clients manage cost effective interactive advertising campaigns.”tyBit is an interesting initiative. It combines unique technology with a business model that allows traditional media to get back into the game and earn their share in the advertising market,” comments Paul Stapleton, managing director of DH Capital, LLC.

There are approximately 12 million small businesses in the USA but only an estimated 300,000 have a legitimate web presence, and even fewer still understand online advertising. Given these facts, the localized relevant search delivered by tyBit, combined with the millions of potential customers seeking products and services online, means the Affiliate/AdVAR offers real potential to dynamic Internet services entrepreneurs. It’s an interesting development that we will definitely keep our eye on,” says Berge Kaprelian, president and CEO of Beka Publishing and Channel Vision Magazine.

tyBit is a member of the Interactive Advertising Bureau, an industry trade association dedicated to maintaining the highest standards in online advertising. tyBit Inc. began development of its search engine and social network in late 2006, its beta version in the second quarter of 2008 and will “go live” end of third quarter 2008. “I have been one of the Beta advertisers,” said Wally Bell. “I am extremely impressed with the tyBit ad module, reports and results of my online PPC campaigns, so I will be advertising after the Beta.”

tyBit is affiliated with AIT (www.AIT.com), a technology company that has achieved 11 straight years of sustained profitability and has generated $100s of millions in revenue while creating a profound economic influence on its surrounding community. AIT has been named 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte & Touché Fast 500 list, and has been previously named as the NC Entrepreneur Firm of the Year.

The US-Asia industrial trade portal Worldwide Industrial Marketplace (WIM) has added Open Request-for-Quotes (RFQs) from qualified buyers to its network of industrial supply directories serving North America and Asia.

Engineers, MRO professionals, manufacturers and other industrial buyers and suppliers across the globe have a new way to connect with one another on the Web. Worldwide Industrial Marketplace, an international publisher of industry-focused websites and a division of the Industrial Leaders Group, announced today it will include Live RFQs from worldwide industrial buyers on each of its directories at www.WorldwideIndustrialMarketplace.com.

According to Maria Santos, spokesperson for the company, the RFQs provided on the site include demands from companies sourcing for all kinds of industrial products and custom manufacturing services. Manufacturers, exporters and other suppliers of such goods and custom manufactured parts and components are able to include their company on the site to enable buyers to contact them directly.

“Members of Worldwide Industrial have requested we provide more solutions to help them reach their target market, generate trade leads and increase their customer base,” says Santos. She added, “The site now provides live RFQs from companies in need of tooling, machining, casting and molding, metal fabricating, extrusions, industrial design, rapid prototyping and other custom manufacturing services. Suppliers will find a wide range of trade leads from both buyers and suppliers of industrial goods and custom manufactured parts and components.”

Mark Hamilton, Business Director of the company believes adding open RFQ’s from qualified buyers will enable Worldwide Industrial to continue its mission to develop trading partnerships for U.S. companies involved in the manufacturing marketplace. “Quality trade leads have always played a significant role in business, especially in today’s highly competitive B2B marketplace,” said Hamilton. He continued, “Open RFQs from pre-qualified buyers are unquestionably the most effective tread leads of all because the company is ready to buy now.”

www.industrialpr.net

DUBLIN, Ireland – Research and Markets

(http://www.researchandmarkets.com/research/5776a8/australia_digita) has announced the addition of the “Australia – Digital Media – Advertising and Marketing Industry” report to their offering.

Rather belatedly, many advertising companies have now also jumped on the digital media bandwagon. Their late arrival in this market of course left the door wide open for new companies in this market. Key companies in this market are BlueFreeway, destra, Hyro, belong, Photon and Premium TV. Affiliate networks (the tail) poach advertisers from the high traffic portals and news and information sites. Existing advertising agencies will also be with us for a long time to come and will surely start increasing their share in the market as well. In the mobile market the mobile operators still want to call the shots and are reluctant in opening their networks, however changes are starting to occur in 2008. In February 2008, DoubleClick announced a plan to launch its Advertising Exchange auction system in Australia to sell online advertising space, following a similar move by Yahoo!

Key Topics Covered:

Synopsis

Digital marketing companies
– Introduction
– Affiliate networks (the tail)
– belong
– destra
– Overview
– destra Media
– destra Entertainment
– Musicpoint
– BlueFreeway
– – Company overview
– – Acquisition of destra Holdings
– – Other acquisitions
– – Strategy overview
– Hyro
– MediaCom
– Photon Group – belong
– Premium TV
– BeamMe.Info

Online advertising auction systems
– Global developments
– Local launches – Yahoo! and DoubleClick

New advertising models

Industry analysis
– Digital advertising agencies – a brief analysis
– The changing role of ad agencies in a world of rising digital media
– Advertising industry needs to go digital
– Traditional media were missing in action
– Broadcasters are too broad

Mobile advertising
– Market trends
– Mobile advertising on the rise
– Market statistics
– Vodafone’s mobile advertising charter
– Vodafone takes the lead
– Hutchison is testing
– Telstra launching services in 2008
– Industry analysis

Dubious ‘advertising’ tactics
– Mouse-trapping
– Spawning
– Spam

Related reports
For more information visit http://www.researchandmarkets.com/research/5776a8/australia_digita

Online advertising is up to four times more effective than traditional media advertising, according to the results of a recent survey conducted on behalf of ad agency ADZMedia.

The study into advertising media looked not only at traditional advertising channels but also into emerging advertising methods online to gauge impact, branding and return on investment, in a bid to rank these different advertising channels.

Mark Webster of ADZMedia ( http://www.adzmedia.co.uk/ ) said although the results speak for themselves, it will take time for the market to accept the change. “The findings of the study are hardly surprising, but what it does show is that businesses should approach the Internet with less scepticism as an effective way to advertise. At the moment, there is something of a shift towards online media happening, but it will obviously take time for the concept to catch on across different sectors.”

The report also looked at value for money, branding potential and reach in assessing the quality of different advertising media.

About ADZ Media ( http://www.adzmedia.co.uk/ )

ADZMedia ( http://www.adzmedia.co.uk/ ) is a UK-based advertising and design agency, specialising in handling branding and web design projects for a range of client needs.

KANSAS CITY, MO – Adknowledge announced today that AdStation.com, the industry leading cost-per-click affiliate network has increased affiliate payouts by twenty percent in the second quarter. The increase in yield resulted from a combination of corporate strategies including: creative optimization, targeting and competition by advertisers within its auction marketplace.
“We have spent a great deal of time this quarter optimizing every part of our system,” said Mike Fitzgerald, General Manager of AdStation.com. “Since all our creatives are developed in-house and exclusive to our network, one of our biggest gains in performance was the optimization of these creatives. Our behavioral targeting was also further tweaked this quarter and allowed us to increase the quality and quantity of clicks that we were able to receive on behalf of our affiliates.”
“Our advertisers have responded extremely favorably to the increased level of traffic available from our affiliates,” said Rick Ramos, Vice President of Marketing for Adknowledge. “This has led to an increase in competition at BidSystem.com, our online marketplace where advertisers can bid on traffic on a cost-per-click basis, allowing us to increase the payouts our affiliates are receiving.”
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. For more information about Adknowledge, please visit them at www.Adknowledge.com. Affiliates looking to display ads within their websites or email list should visit AdStation at www.AdStation.com. To drive traffic to your website from Adknowledge’s advertiser marketplace, please visit www.BidSystem.com.

Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising Program.

MediaBids’ Per-Inquiry (PI) Print Advertising Program enables newspapers and magazines to run ads from a select group of national advertisers simply by filling out a form on the MediaBids website. These advertisers pay for their print advertising on a Per-Inquiry basis – meaning there is a fixed dollar amount they will pay for each lead or sale generated from their ads placed in newspapers & magazines. Current advertisers available for publications to choose from include: Vonage, Dish Network, Walkfit, Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html

MediaBids delivers creative to the publication for the requested advertiser – each ad has a response-tracking mechanism in place and publications are provided with reporting information. Currently, MediaBids has over 1,300 publications nationwide placing advertisements on a per-response basis.

“I have been extremely pleased with the Per-Inquiry ad program offered by MediaBids. It’s a fantastic way to create advertising revenue, as well as give our newspaper a continuing stream of new advertisers that come from efforts outside the traditional methods we use,” says Dave Gwiazdon, Associate Publisher, The Sacramento Union.

“We’ve worked with thousands of print advertisers over the years who have echoed the same sentiment – it’s not the medium, it’s the method. Our advertisers love print advertising, some just don’t love the conventional way of buying. That’s where we hope our Per-Inquiry Advertising Program will come in – providing advertisers with a program that pairs tracking capabilities and a results-based payment structure with a medium that can deliver a unique level of response, branding and engagement,” says Jedd Gould, President, MediaBids.com.

Publications and advertisers can learn more about MediaBids’ Per-Inquiry Advertising Program by visiting: http://marketing.mediabids.com/pi/

Web Site: http://marketing.mediabids.com/pi/

SAN DIEGO – Two of the most fundamental issues of online shopping are driving traffic to a website and generating a completion of sale from that visit. In order to further increase the traffic and sales of its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered with Google Checkout, a checkout service that assists both of the issues simultaneously. Google Checkout not only provides an easy and secure checkout process, but it also identifies its approved merchants in keyword search results.

Many online shoppers often start with Google to perform their keyword search for a product. By using Google Checkout, the Checkout badge can be added to an Adwords ad and Product Search listings in order to highlight a store. The Checkout badge is an icon that makes an ad stand out in a search results list and tells potential customers that shopping with that merchant will be convenient and secure.

“The new Checkout badge that appears on our AdWords advertisements has given us a 23 percent lift in click-through rate,” says Fred Lerner of Ritz Interactive. “And … customers that use Google Checkout convert 24 percent more frequently than those that go through a standard checkout process.”

Driving traffic to a site is only half the battle, though. Checkout also helps merchants more effectively turn traffic into paying customers. Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. With Google Checkout, the purchasing information of each Checkout user is stored in a single account, so they can make a purchase by simply providing their account username and password.

“Google Checkout is an incredibly powerful service,” says Jordan Kohler, from the Business Development team at Zoovy, Inc. “And our new partnership with Google enables us to provide a seamless back-end integration of their services with our e-commerce software. This is another tool to help our merchants succeed in the extremely competitive industry of selling online.”

To learn more about Google Checkout and Zoovy e-commerce solutions, visit http://www.zoovy.com/googlecheckout

About Zoovy, Inc.

Zoovy, Inc., the leader in success driven e-commerce software, provides e-commerce tools and services for online businesses. With a multi-channel sales strategy, businesses reach more customers and drive more sales by integrating with multiple online marketplaces such as Amazon.com, Overstock, eBay and many other top comparison shopping services. Zoovy 1 automates product management, listing, sales, inventory, shipping and accounting processes, offering complete online storefronts and auction management tools for both small merchants and large wholesaler/retailers. For more information, call 877-966-8948, or visit http://www.zoovy.com

Zoovy, Inc.
CONTACT: Zoovy, Inc., 1-877-966-8948

Web site: http://www.zoovy.com/

LOS ANGELES, CA, – Media Mayhem Corporation (MMC) has signed an exclusive advertising representation deal with live social networking [streaming] giant Stickam.com. MMC will promote Stickam.com with the nation’s largest agencies and advertisers helping them effectively reach their target audiences.

Stickam.com currently has 3.8 million daily page views as well as 2.5 million live streams daily and leads a number of Nielsen Ratings categories for its video content and capabilities. The leader in live social networking is revolutionizing the way people communicate with friends and family. In addition to its live video social networking capabilities, Stickam.com also has exclusive contracts with celebrities such as Leo Laporte of TWiT Live, creating one of the first live interactive networks of online shows.

“We are aligning our experience with Stickam.com’s proprietary live streaming technology, creating completely integrated and one-of-a-kind unique advertising opportunities for our clients,” says Eric Willis, vice president at Media Mayhem Corporation. “Facebook, YouTube, and MySpace have all had their time in the sun. It’s now time for Stickam.com to show the rest of the world what more than two million registered users have known about since launching in late 2006.”

Stickam.com is a free service offering 2GB storage space and unlimited bandwidth. Users can video chat with friends and family and upload prerecorded videos or record videos to their Stickam Player.

“MMC has a reputation for working with only the top publishers and leading national and international brands,” said Steven Fruchter, CEO of Stickam. “We are confident that MMC will provide huge value as part of our strategy to further monetize the site. We believe the Stickam brand provides a very powerful target audience for marketers and advertisers.”

Stickam.com also offers the ability to display photos as a slideshow while adding other users photos to a playlist. Other features include uploading audio/music files in MP3 or WAV format or upload another user’s audio to one’s own Stickam Player’s playlist.

Stickam.com is also wireless, enabling anyone to take a picture, upload audio or record a video with a cell phone with a camera, then uploading the file directly to the server from the phone.

About Media Mayhem

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: www.mediamayhem.com