Monthly Archives: June 2008

LOS ANGELES, CA, – Media Mayhem Corporation (MMC) has signed an exclusive advertising representation deal with live social networking [streaming] giant Stickam.com. MMC will promote Stickam.com with the nation’s largest agencies and advertisers helping them effectively reach their target audiences.

Stickam.com currently has 3.8 million daily page views as well as 2.5 million live streams daily and leads a number of Nielsen Ratings categories for its video content and capabilities. The leader in live social networking is revolutionizing the way people communicate with friends and family. In addition to its live video social networking capabilities, Stickam.com also has exclusive contracts with celebrities such as Leo Laporte of TWiT Live, creating one of the first live interactive networks of online shows.

“We are aligning our experience with Stickam.com’s proprietary live streaming technology, creating completely integrated and one-of-a-kind unique advertising opportunities for our clients,” says Eric Willis, vice president at Media Mayhem Corporation. “Facebook, YouTube, and MySpace have all had their time in the sun. It’s now time for Stickam.com to show the rest of the world what more than two million registered users have known about since launching in late 2006.”

Stickam.com is a free service offering 2GB storage space and unlimited bandwidth. Users can video chat with friends and family and upload prerecorded videos or record videos to their Stickam Player.

“MMC has a reputation for working with only the top publishers and leading national and international brands,” said Steven Fruchter, CEO of Stickam. “We are confident that MMC will provide huge value as part of our strategy to further monetize the site. We believe the Stickam brand provides a very powerful target audience for marketers and advertisers.”

Stickam.com also offers the ability to display photos as a slideshow while adding other users photos to a playlist. Other features include uploading audio/music files in MP3 or WAV format or upload another user’s audio to one’s own Stickam Player’s playlist.

Stickam.com is also wireless, enabling anyone to take a picture, upload audio or record a video with a cell phone with a camera, then uploading the file directly to the server from the phone.

About Media Mayhem

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: www.mediamayhem.com

Announced in the US, the deal between the world’s two biggest search engines will see Google Ads begin appearing on Yahoo’s search engine results and other pages from September 2008. The move – which analysts say could boost Yahoo’s revenues by up to $800 million – has been delayed for three months to enable a period of voluntary regulatory review, but both parties insist the deal breaches no monopoly rules and are confident that it will proceed as planned.

The announcement has already seen an explosion of speculation, with many commentators tipping the agreement to roll out globally if the initial implementation in North America works well. In the digital marketing sector the emphasis is on hard facts however, and a question mark still hangs over what impact the deal is likely to have on clients’ online campaigns.

“No details are yet available on the specifics of the service, but a critical issue will be whether clients will be able to see which of the two search engines is driving the traffic in our AdWords reports. The ability to identify the origin of such traffic is crucial, and we are already in discussions with Google that we hope will produce an answer to this question at the earliest opportunity,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“Given that our New York office will be working with the new hybrid system long before it reaches our UK and European competitors we will be in a position to make an early assessment of the deal’s implications, but urgent clarification of how the service will function would benefit the industry as a whole.”

SAN FRANCISCO – Truveo, the leading video search engine, today launched a major update to its website that improves the performance and makes the site more useful to consumers. The new site is available at http://www.truveo.com; localized versions of the new Truveo experience are available in 16 other countries.

“Consumer interest in online video has exploded, and video is now one of the key drivers of audience and traffic growth on the Web, which increases the importance of a quality video search product,” said Kevin Conroy, Executive Vice President of AOL. “Truveo offers consumers in the U.S. and abroad the most advanced video search tool to find what they’re looking for, and as a result it’s seen dramatic global growth. The enhancements to Truveo.com only improve what is already the best video search experience.”

“A great video search experience comes from the combination of a great user interface and advanced technologies that return relevant results in a fraction of a second, while keeping up with videos that appear as fast as breaking news,” said Pete Kocks, President of Truveo and Vice President of AOL. “Ever since it was founded, Truveo has been recognized as having the leading video search technologies and interface. Today, with the launch of the new Truveo.com, we’ve put ourselves even further ahead.”

With the release of the new site, Truveo has made the following changes:

Faster viewing of videos: The time it takes to start watching a video is greatly improved in the new website. Whether the video is available on another website or plays back embedded on the Truveo website, every effort has been made to decrease the time it takes to start watching the video through functions such as auto-play.

Improved display of related videos: Every time a video is played on Truveo, a display of related videos is now prominently presented, making it easier for users to find other videos of interest.

Expanded and easier video sharing: Truveo now prominently provides a URL and an embed code for every video. This embed code allows users to integrate a Truveo search widget on their blog or website.

Simplified ratings: Users can now rank videos through a thumbs-up or a thumbs-down rating system.

Cleaner look and feel: The look of the site has been brightened and simplified to let users more easily find videos, the search box and other elements.

In addition, all of the Truveo sites use the recently introduced localized ranking algorithms that vary the order of search results to deliver the most relevant results to each country’s Truveo users. For example, a search on Truveo’s France portal, fr.truveo.com, will be more likely to turn up French language videos from French media companies such as France24.

Truveo’s 17 portals are available at the following addresses:

Australia
http://au.truveo.com

Brazil
http://br.truveo.com

France
http://fr.truveo.com

Germany
http://de.truveo.com

Hong Kong
http://hk.truveo.com

India
http://in.truveo.com

Italy
http://it.truveo.com

Japan
http://jp.truveo.com

Korea
http://kr.truveo.com

Mexico
http://mx.truveo.com

The Netherlands
http://nl.truveo.com

Russia
http://ru.truveo.com

Spain
http://es.truveo.com

Taiwan
http://tw.truveo.com

Turkey
http://tr.truveo.com

United Kingdom
http://uk.truveo.com

United States
http://www.truveo.com

About Truveo

Truveo is the search engine for video, making it possible for consumers to search and browse through over 100 million videos from thousands of sources across the Web. Truveo was founded by some of the industry’s leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, Brightcove, CBS RADIO’s sites, Clevver, CSTV, Excite, Flock, Infospace, Kosmix, Microsoft Corporation, Pageflakes, PureVideo, Qwest, CNET’s Search.com, Sportingo, Sports Illustrated, Widgetbox and YourMinis, reaching an audience of over 75 million users a month. Truveo’s critically-acclaimed flagship destination, www.truveo.com, has received widespread praise, establishing itself as the leader in the fast-growing video search market.

NORWALK, Conn – Kayak.com, the world’s largest travel search site, today announced the launch of an innovative display advertising platform optimized for the travel industry. The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007.

Similar to the text ads that are already available through the Kayak Publishing Network (KPN), the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific airline/hotel/car brands and car type. Referrals generated by either ad type can pass consumers’ search information (destination, travel dates, etc.) through to the advertiser’s Web site, allowing the advertiser to display relevant search results instead of a generic landing page.

Kayak.com and its affiliated Web sites generate nearly 200 million targetable ad impressions per month on air, hotel and rental car search result pages. Display advertising units are available in three IAB standard ad units of 180×150 pixels, 160×600 pixels and 300×250 pixels. There are more than 30,000 active text placements on the Kayak Publishing Network from more than 2,000 travel brands.

Reflecting Kayak.com’s commitment to usability, consumers can turn off display ads indefinitely by simply clicking on a “hide display ad” link below each advertising unit.

“Our advertisers have repeatedly told us that display ads can communicate travel services in a way that text ads cannot,” said Steve Hafner, Kayak.com co-founder and CEO. “Yet we know that some consumers dislike these ads and find them distracting. I believe we’ve found the right balance by allowing our registered users to suppress or view them, whichever they prefer.”

Travel marketers interested in learning more about advertising on Kayak.com

MediaBids, the Newspaper and Magazine Advertising Marketplace, announced today that to date over 5,000 U.S. newspapers, magazines and other print publications have signed up to use their online suite of print advertising sales tools.

Press Release Body: MediaBids.com, The Newspaper and Magazine Advertising Marketplace announced today that over 5,000 U.S. print publications have signed up to use MediaBids to sell print advertising.

MediaBids went live in 2003 to facilitate and streamline the print advertising sales process for publications and simplify the print advertising buying process for advertisers. Since then, thousands of businesses nationwide – from small sole proprietorships to publicly traded companies – have created accounts with MediaBids to utilize tools such as advertising auctions (an advertiser names their own price for a single ad or campaign, and publications submit bids) and advertising offers (advertisers simply point and click to instantly purchase an ad in participating print publications).

Publications have been enthusiastic in trying out MediaBids online suite of print ad sales tools – to date, 5,000+ US newspapers and magazines have registered to sell ad space through its print advertising marketplace. These publications are comprised of over 2,000 magazines, 2,000 newspapers, and over 1,000 newsletters, journals, trade publications, shoppers and directories. A full list of publications registered with MediaBids can be viewed by clicking here: http://www.mediabids.com/search/main.jsp

To view a list of live newspaper & magazine advertising opportunities as they are posted by newspapers and magazines, click here: http://www.mediabids.com/searchresults/entityType/pubOffer

To find out instantly when a new print advertising deal gets posted, simply subscribe to the print advertising RSS feed here: http://www.mediabids.com/beskjed.rss?aucDate=2&entityType=pubOffer

“MediaBids.com is an innovative concept in advertising. If I have last minute space and not enough time before press deadline, MediaBids.com cuts out half of the effort to reach each possible prospect,” says Nicole Garguilo, Direct Response Ad Sales, New York Magazine

“We continually strive to help facilitate ad sales for publications, and hope to add thousands more publications to the MediaBids marketplace. Over the years, we’ve helped our registered publications sell thousands of print ads, and we will continue to develop our online and offline efforts to streamline the ad sales process even further,” says June Peterson, Director of Media Relations at MediaBids.

About MediaBids.com
MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling or print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on MediaBids.com to purchase advertising and over 5,000 newspapers and magazines have registered their print publications to sell ad space. http://www.mediabids.com Toll-Free 1-866-236-2259.
Web Site: http://www.mediabids.com

Internet Marketing Services Company Cybertegic opens up a page of the most commonly used tools in internet marketing. This internet marketing tools page showcases different tools on how any online business owner should go about in making a web store rise above the competition.

Rowland Heights, CA (Cybertegic.com) — In order to thrive in any business, one must size up the competition. In learning and evaluating the other’s strengths and weaknesses, any business will be able to develop the right competitive strategy to fare against the competition. The same holds true for online businesses, wherein different internet marketing tools are used to study rival websites.

Cybertegic, an Internet Marketing Services Company known to be a pioneering leader in internet marketing, has already attained exceptional results and achievements in bringing web businesses to the forefront of major search engines. It is no doubt that their secret lies in expertly using all internet marketing tools to understand the competitors and formulate a winning internet marketing strategy against them.

With a team of MBA-seasoned internet marketing experts, Cybertegic proudly unveils its compilation of the best and most commonly used internet marketing tools to the public. These include competition analysis tools, business market forecasting tools, and website analysis and improvement tools. This Internet Marketing Services Company even shares its knowledge on how to use these important internet marketing tools.

“The reason why we are offering these internet marketing tools to the public is because we want to share the knowledge and expertise that we have gained through the years to online business owners who have taken the first step in wanting to bring their web stores to the top,” says James Hsieh, CEO and Founder of Cybertegic.

As Cybertegic is an Internet Marketing Services Company who has the passion to generate results for all its clients, it is no wonder that the company is now considered as one of the best when it comes to internet marketing services and most importantly, search engine optimization services.

Cybertegic’s Take on Using the Internet Marketing Tool Alexa:
Alexa is a free internet marketing tool that offers a wealth of opportunities. It offers a quick insight on a competitor’s website. Any online business owner could immediately gauge the strength of the competition using Alexa. A quick download of the Alexa toolbar could bring useful information that could aid in the formulation of a perfect competitive internet marketing strategy.
• Traffic Details lets a business owner compare traffic ranking and history.
• Top Sites could be of great help in knowing the latest trends
• Related Links shows a listing of sites a visitor has visited. This could give web business owners an idea on which sites to advertise on.
• Sites Linking In gives a detailed information on the sites linking to one’s own website
• Overview includes all general information like the site speed, contact information and reviews of a certain website.

While the internet marketing tool Alexa only collects information from those who have installed the toolbar, Cybertegic believes that any information gathered about the competition is beneficial for a web business owner to fare against the competition. The right combination and knowledge of using the different internet marketing tools can bring any web business to the top.

www.cybertegic.com