Monthly Archives: May 2008

With press release distribution, optimization for search engines is important for two reasons:

1. Journalists and individual consumers can’t find press releases online if they are not optimized for the relevant key words.
2. Websites will not benefit from SEO if the relevant key words are not optimized in the press release.

The most important factor with press release SEO (search engine optimization) is key word density. It is very important for everyone to know the keyword density of their press release. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words.

Search engines like Google and Yahoo use keyword density as a factor to determine whether a web page is relevant to a specified keyword or keyword phrase.

There are a lot of opinions about the correct keyword density. We suggest the following key word density for press releases:

Body: 3% to 5%
Headline: 15% to 20%
Summary: 2% to 10%
If your keyword density is too high, it can get flagged as search engine spam and ignored by search engines. Use this free SEO tool before distributing all press releases.

Free keyword density tool here: http://www.massmediadistribution.com/keywordtool.htm

Steps for optimizing press release keyword Density:

1. Choose at least 3 keywords or phrases that you would expect journalists or customers to use to find your press release with a search engine.
2. Enter these key words and your press release into the appropriate boxes in our Key Word Density Tool.
3. Adjust the number of key words in your press release until you have reached the optimum percentage.
Note: The suggested optimization percentages are based on a 400 to 500 word press release on Google, Google News or Yahoo being distributed by Mass Media Distribution LLC.

This press release has been optimized for the phrases “press release” and “press release distribution”.

The report by the IAB lists Q4 2007 revenues increasing 13% year over year.

55% of the spend was accounted for in consumer-related advertising while financial services accounted for 15% of the spend. In the consumer-related category, online retail accounted for 47% of the spend followed by automotive (21%), Leisure/Travel/Hotel/Hospitality (13%), Entertainment (9%) and Packaged Goods (8%) rounded out the category

David Silverman, Partner at PricewaterhouseCoopers LLP, which conducted the survey, said, “Interactive advertising is not just the future, it is the here and now. It represents a meaningful and growing component of US advertising and marketing spend.”

Search spending continued to increase in 2007, accounted for 41% of the online spend. Display ads (34%), Classified ads (16%) and Lead Generation (7%) continued to have a strong showing as well.

Telecoms also had a strong advertising showing in 2007. According to the report, telecoms accounted for 8% of the revenue total ($1.7 billion). That is the same percentage that telecoms brought in in 2006. Media, meanwhile, accounted for 6% of the spend ($1.3 billion).

Bigmouthmedia has warned that online fraudsters are targeting Google AdWords users in an attempt to steal internet traffic and gain access to the banking details of businesses and individuals.

According to the latest research from Europe’s largest independent digital marketing agency, the volume of ‘phishing’ emails designed to trick customers into handing over their AdWords account login details has increased rapidly within the last six months. Analysis of traffic statistics for April reveals a rise of 240% on the monthly average for 2007.

Although web users are familiar with fraudulent emails seeking usernames and passwords for online banking facilities, Google Phishing is a relatively new phenomenon. Victims are targeted not only for the details that would leave them open to identity theft, but also find their AdWords traffic redirected to the perpetrators’ site.

“Google traffic is as good as cash on the internet, so it was perhaps inevitable that criminals would begin targeting AdWords users. Our research shows that 2008 has witnessed a massive leap in these phishing attempts however, and there is a clear need for site owners to be aware of the threat,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“Users should remember that Google’s AdWords team will never send an unsolicited message asking for your password or other sensitive information by email.”

Web Site: http://www.bigmouthmedia.com/

If pictures speak a thousand words, imagine what video will do. You only need to take one look at YouTube and see the immense popularity of this media.

24-7PressRelease.com, a leader in affordable press release distribution announced today the addition of streaming video to be included in the $89 SEO Professional distribution package. Publishers can upload a 2 minute video to showcase the company’s product or service. Readers can view the video right within the press release or at full screen.

“Technical infrastructure and faster computers have enabled us to push the bandwidth envelope therefore adding streaming video made sense,” said Philip Louie, partner at 24-7PressRelease.com. “Video gives the publishers the opportunity to add another dimension to their press release,” continued Louie.

The $89 SEO Professional distribution package is economically priced for any size company with a small advertising budget. In addition to streaming video, other fantastic features of the package include adding images or attachments, adding keywords linking back to the publisher’s website, web statistics, and next day news distribution.

To learn more about becoming a publisher, please visit the website at http://www.24-7pressrelease.com

Columbus, OH – To create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency (http://www.webbedmarketing.com/columbusohioseo.html), recommends using your most important keywords in the first sentence of the press release.

“In creating the most Search Engine Optimized press release ever (http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html), we focused on creating a release with our most important keyword phrase– ‘most Search Engine Optimized press release ever’ into the copy. We also make use of related phrases, like ‘tips for creating SEO news releases’ and ‘how to write a Search Engine Optimized media release.'”

Balderaz explained that he also included photos of his dogs, chickens and children in the release. “Uploading pictures greatly increases pickups of Search Engine Optimized press releases,” added Balderaz. “Cute kids and animals are some of the best pictures to include,” he said.

“In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire,” he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News.

“Search Engine Optimized press releases are things that should be written in the passive voice,” Balderaz added.

He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. “No one goes to Google News and searches on ‘Webbed Marketing’ and not many bloggers have a Google alert set up for the term ‘Webbed Marketing.’ But influencers, bloggers and the media do search newswires for news on ‘Search Engine Optimization’ and ‘SEO’. Over time, this release will also be indexed in the main search engine indexes. As people search for ‘Most Search Engine Optimized press release ever’, this press release should rank well.”

Balderaz added that the release would create in bound links to the Webbed Marketing site, so he included keyword rich links like online public relations (http://www.webbedmarketing.com/onlinepublicrelations.html) in the release.

According to Balderaz, he will also submit the release to Sphinn, Digg, del.icio.us, reddit, mixx and StumbleUpon. He said Webbed Marketing would also write about the release on its blog so it gets indexed by Technorati and Google Blog Search.

“Ethically, you need to make sure that everything from your keywords to your distribution relates to the content of your release,” Balderaz added. “This release is all about helping searchers find tips on creating the most Search Engine Optimized press release ever.” He added that he would never optimize this release on terms like “Britney Spears”, “free iPod” or “win a Nintendo Wii.” He did concede that a release about Britney Spears listening to a free iPod while winning a Nintendo Wii would probably really be the most Search Engine Optimized press release ever.

“Ultimately, my goal is that all online marketers and public relations professionals find the most Search Engine Optimized press release ever (http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html) to be useful in their Internet marketing strategies (http://www.webbedmarketing.com),” Balderaz said.

About Webbed Marketing:

Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm’s objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit www.WebbedMarketing.com.

Shoutoo.com is the great new way to get connected with friends and family online.

Shoutoo.com allows you to ‘shout out too’ all your friends on all those other social networking services, from your new Shoutoo.com account.

Messages posted on your Shoutoo.com page will relay to all your other existing accounts on those other social networking services. But wait for it….any postings made by your friends to your other social networking accounts will also be posted onto your Shoutoo.com page, and you can delete messages too. That’s original.

Open a page on Shoutoo.com and post and play mp3’s, mp4’s, mov, flv, m4v files and link and play video’s from YouTube, Vimeo, JumpCut, EyeSpot, UStream.tv and animoto on to your Shoutoo.com page.

In another first, Shoutoo.com members can share their iTunes purchases with their friends on Shoutoo.com. If your friends like what they see and hear they can purchase those tracks from the iTunes store by simply clicking on the ‘buy now’ button on the page. The Australian developers are currently working on even more great services, that will be announced soon.

Shoutoo.com is the simple social networking service that delivers everything and more than the other services promise. The public opening of Shoutoo.com is on Monday 19th May. Check it out. The buzz is: Shoutoo.com is the next BIG thing.

The FOLDEN.INFO eMarketing and iMedia Directory has updated its mobile service to the up to date wap 2.0 version of the mobile internet and enhanced the mobile service as well as mobile related issues at the web homepage. At the web homepage there are mobile applications for business and marketing as well as a new rubric called mobile advertising.

FOLDEN.INFO is a directory for and of innovative interactive services within the reach of internet and converging media. The listings embrace applications and tools of common interest as well as for the business segment. The content of the portal includes internet marketing with topics from advertising to social media marketing, up to date services and new media trends. Where available there are free information services listed and web based applications of interactive services and at the business segment.

The mobile version of the homepage is embracing this concept of an open internet. Services listed at the mobile homepage are mostly ready to use without the need of a software installation. Furthermore the mobile homepage has been enhanced while updating to the wap 2.0 version. Further services of free information and new innovative and interactive services like mobile social networking and social media have become added.

Basic services included are free mobile information and mobile search engines. For news now there are services for news sharing and social networking. At the reach of common useful services there are local information services and portals with global reach, travel information with hotel search, mobile maps and route planning. Entertainment includes chat, mobile games and newly added mobile music, video and media sharing. The latter is of similar interest as it is at the internet and does embrace user generated content, too. If this does not fit or if there is a need for immediate software, there is a particular page with services offering mobile software ready to download to mobile phones. By a careful choice of services the mobile homepage is a useful bookmark for everyone.

The mobile homepage is available at www.folden.info/wap

The focus of the mobile version of FOLDEN.INFO are innovative and up to date services. But these can not serve the mobile business and commerce segment. Those services are mostly located at the web and business applications and services are located at the web homepage. There are services which require a software installation, mobile business and mobility, mobile commerce and marketing with business solutions. Last but not least a new page has been added lately covering mobile advertising.

www.folden.info

Early May 2008 – London Retail Ltd. Launches Amode.co.uk , a website that provides its visitors and customer’s good quality and well-designed contemporary furniture. This site provides a wide range of products in several categories, ensuring that there is something for everyone.

Amode.co.uk is launching its vast variety of contemporary furniture through its easy-to-use, user-friendly features to its customers. Their products come from all-over the world. They have buyers who are always on the lookout for products to add to their available list of products.

Contemporary furniture products are available for everyone. This site is proud to have products that are useful to a wide range of customers, rather than only pinpointing a few people with certain tastes. The contemporary furniture that it offers is tasteful and would look good in any sort of décor or theme that a room has. The furniture fits into many different trends that rooms are decorated with from neutral colors to retro revival pieces.

The products which are available on www.amode.co.uk range from accessories to furniture to lighting. The accessory category has products for bathrooms, the hallway, kitchens and many other areas o the home. Products in this category are useful in adding the finishing touches to a room or for providing the cohesion that ties a theme together. The furniture category is where you will find products such as benches and stools, chairs, sofas, desks and many other large pieces of furniture for both indoor and outdoor use. The furniture that is available is useful as well as being able to make a statement. The lighting category has products available for any and all of your lighting needs, from ceiling lights and floor lights to table and wall lights and every other conceivable light fixture you can come up with and want for your home. The lighting fixtures that are available can be fun and can give personality to a room as well as provide the necessary lighting for the room.

Amode.co.uk has a user-friendly interface that allows its visitors to search for contemporary furniture in a couple of ways. Its easy to use features allow visitors to search for products by type, either in the categories of furniture, lighting or accessories, or by brand name or designer name.

Amode.co.uk is able to provide its customers with the contemporary furniture they are searching for in one place. The easy to use interface makes searching for certain products extremely easy and simple. The products come from all over and this helps to make sure that there is something for people in all walks of life.

Hamilton, Ontario, Canada – After 2 years of waiting for the right time, Martin Lemieux – owner of Smartads re-designs and re-launches www.PRarticle.com with a brand new look & feel, and many new features as well.

“Press release marketing online has dramatically increased over the years – this turn of events has allowed thousands of companies to create their own public relations campaign all via the internet, including submissions to www.PRarticle.com, ” asserts Martin Lemieux

“Smartads has always displayed press releases online through it’s network of article directories, but this re-launch of PRarticle.com is going to help deliver those press releases into the hands of other online distribution networks, news publications, and will be viewed by many industry experts world wide,” Martin adds.

Online vs. Print:

Press releases have been added in print newspapers since the dawn of newspaper distribution. – “The internet has given companies the opportunity to deliver their news without the need to personally know news editors, or to send differently formatted news releases by mail which can ultimately get really expensive,” says Martin

Companies can submit press releases by regular mail simply by formatting their news release for editors to review, edit and potential use as their information source. It’s important for a companies marketing efforts to keep their interests known in the public eye.

“I’ve mailed out many press releases to news editors, but not once have they ever used my news piece. Editors aren’t typically interested in the ‘little guys news’. These days, instead of waisting my time sending mail, I submit press releases to ePublication directories and still get amazing exposure for my companies news,” adds Mr. Lemieux

“Even if a company is after local exposure vs. world wide, they can still acheive these important result online, because search engines utilize local content matching to determine the source location of the information. By simply adding your city, province/state/territory, and country, you too can target your local community online,” Martin explains.

Press release directories online have been around for a long time, but only in the last 2 years have companies picked up on this unique marketing strategy. – “Even the big boys in every industry hire teams of experts just to capitalize on this unique method of advertising!” adds Mr. Lemieux

PRarticle.com Has Been Designed To Sell Sell Sell!

With a quick look at this newly designed website, one can certain tell that PRarticle.com has been re-designed to feature companies very well. With many distribution categories, local targeting, and web 2.0 features, PRarticle.com is sure to help sell press releases to editors online and offline world wide.

“News reporters no longer depend 100% on contacts they have made over the years, this is the old way of reporting news. Instead – news teams now keep a close eye on online distribution networks that syndicate news as soon as it’s submitted by users online. Many top news blogs, article directories, press release directories, and other ePublication networks often beat news casts to the punch-line. In-fact most reporters have their own blog so that viewers can submit news stories from their local market, thus giving these reporters an edge on real-time information,” Martin Lemieux concludes.

About Smartads:

Smartads has been distributing articles, tips, and presss releases online since 2001 and continues to deliver quality marketing directories for companies to get major exposure online.

About PRarticle.com:

PRarticle.com is an ePublication press release syndication directory that allows companies world wide to submit press release news 24/7.

Mediabids.com, the Newspaper and Magazine Advertising Marketplace, announced today that it has over 1,900 print advertising opportunities available for immediate purchase in hundreds of local, regional and national newspapers and magazines.

Mediabids’ online marketplace for newspaper and magazine advertising provides buyers and sellers of print advertising with two ways of buying and selling advertising space. One platform is a straight-sale option – where local, regional and national newspapers and magazines can place last-minute advertising opportunities or rate-card space up for sale for review and purchase by advertisers. Right now, there are over 1,900 opportunities available at savings up to 80% off rate card prices. The second platform is a reverse advertising auction – where advertisers can place their print advertising budgets up for bid to targeted publications.

“Both advertising auctions and making existing advertising inventory available for immediate purchase via our website have enabled thousands of advertisers to secure outstanding pricing in some of the nation’s top print publications in a faster, easier way,” said Jedd Gould, President of Mediabids, Inc.

To view the latest offers posted by newspapers and magazines on Mediabids.com, advertisers can visit: mediabids.com

About Mediabids.com
Mediabids.com, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling of print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. Mediabids also provides traditional print media planning and buying to all registered advertisers. To date, over 10,000 businesses have registered on Mediabids.com to purchase advertising and over 4,500 newspapers and magazines have registered their print publications to sell ad space. mediabids.com Toll-Free 1-866-236-2259

The co-op industrial search engine IndustrialCOOP has launched a new service to publish and distribute press releases specifically for industrial, manufacturing and construction industries IndustrialCOOP.com, a division of Industrial Leaders, announced today it will now provide press release distribution services to companies involved in the industrial supply marketplace at Industrial News & PR. According to Cindy Santos, a company spokesperson, the service is called Industrial PR and is intended exclusively for manufacturers, distributors and suppliers of industrial and construction products seeking to distribute news about their company, technologies, latest products and services.
Santos said Industrial PR publishes and distributes press releases to its international network of industry-related editors, newsrooms, RSS feeds and trade portals. The press releases are read by engineers, manufacturers, construction managers, MRO professionals and other industrial and technical buyers. “Industrial PR was created to help manufacturers and distributors get the word out about important company news,” says Santos.

She added. “Industrial PR is a free service and only accepts and publishes news releases associated with industrial and construction suppliers, products and resources.” Qualified companies with press releases to distribute can send their article directly to the site’s editor for instant distribution. Press releases published on the site are accessible throughout the Industrial Leaders Group.

About IndustrialCOOP.com

IndustrialCOOP is a co-op industrial search engine filtered for industrial buyers. The site is utilized by manufacturing and construction managers, engineers, MRO professionals and others looking to buy/sell industrial supplies, equipment and machinery.

Global Business Pages is an exciting, new directory that connects businesses both locally and internationally. Global Business Pages is a new online Business Directory that serves as a single portal for information on local, national and international buyers and sellers. Global Business Pages is like a modern internet- based Yellow Pages which provides detailed information on the business, its products, services and contact information.

For the first time, small, grassroots, sole proprietorships and family-owned businesses can be listed alongside the world’s largest corporations with an equal opportunity to access new global markets. Global Business Pages gives personal attention to their subscribers that can be especially helpful to those inexperienced in business operations.

Global Business Pages is a directory designed to make businesses stand out. It provides a variety of tools and services to their subscribers, including access to production of catalogues, video ads, pod casts and website development. Their affordable service acts as a one-stop for global networking and marketing needs. Listings start for as low as $12.

About the company:
Global Business Pages mission is to provide quality customer care and attention to their clients. No matter the size of the business, Global Business Pages treats all their clients as a priority and with the highest respect. The inspiration for Global Business Pages was to bring global marketing to the most impoverished nations and level the playing field of big business.

Website: www.globalbusinesspages.com