Daily Archives: February 1, 2008

WESTMINSTER, Colo., – Online video advertising network SpotXchange announced today that it has raised an undisclosed amount in its first round of angel funding.

Investors include: — Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky — Laurence Chang, former Portfolio Manager, Janus Worldwide Fund — Tim Hudner, former Chief Operations and Chief Technology Officer, Janus Capital Group — Mike Lu, former Portfolio Manager, Janus Global Technology Fund — Kent Moore, former Portfolio Manager, Janus Capital Group and Senior Analyst/Portfolio Manager Marsico Capital — Blaine Rollins, former Portfolio Manager, Janus Fund — Claire Young, former Portfolio Manager, Janus Olympus Fund

“To date SpotXchange has been funded by Booyah Networks’ operating proceeds,” said SpotXchange President and CEO Michael Shehan. “However, it was important to energize our 2008 operating plan with additional funds from strategic investors. This allows us to open additional offices, expand our business development team and develop additional functionality in the platform including new ad units.”

“I’m excited to be involved. Video advertising is just beginning to take its rightful place online,” said Alex Bogusky. “Previously the tools just haven’t existed. SpotXchange offers a powerful platform that allows media buyers to manage the performance and reach of their buy in real time instead of getting bogged down in the minutia of setting up an ala carte ad buy.”

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange

The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media’s Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

INDIANAPOLIS, Jan. 31 – On the heels of winning two major national advertising awards at the Consumer Health World Conference in Chicago this fall, St.Vincent Hospitals and its advertising agency Publicis Indianapolis have again taken top honors in a national awards program.

The Service Industry Advertising Awards (SIAA) revealed this week that St.Vincent and Publicis jointly earned four Gold Awards and one Merit Award for:

— New Media (web site) Category, MyStory.Stvincent.org — Gold Award — St.Vincent Hospitals — Peyton Manning Children’s Hospital at St.Vincent — St.Vincent Women’s Hospital — St.Vincent Bariatric Center of Excellence — Radio Advertising Category, Tiny Successes Quads — Gold Award — St.Vincent Women’s Hospital — Magazine Ad Category, Pediatrics Specialty Care/Nicholas — Gold Award — Peyton Manning Children’s Hospital at St.Vincent — Publication/In House Category, Healthy Spirit Magazine — Gold Award — St.Vincent Hospitals — Total Advertising Campaign Category, Pediatrics Specialty/Nicholas — Merit Award — Peyton Manning Children’s Hospital at St.Vincent

Nearly 2,000 entries from all 50 states were received in this year’s Service Industry Advertising Awards. A national panel of judges evaluated and rated entries in twelve groups and twenty-seven categories. According to SIAA Executive Director Jan Michael Lok, more than 250 advertising agencies and 800 service institutions participated in the fifth annual SIAA Awards, making it the fastest growing advertising awards program in the country. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

“It is wonderful to have received so many national advertising awards in the past six months,” said Anjie Britton, executive director of Communications and Marketing for St.Vincent Hospitals. “We know from our research that we are effectively communicating the St.Vincent brand and the quality of care and services through our advertising, but to receive national recognition for the hard work of our internal marketing team and advertising agency is particularly rewarding.”

Tom Hirschauer, president of Publicis Indianapolis, said that a proprietary research study called Touchpoints(TM) from its media planning and buying partner, Optimedia, was critical to the success of the St.Vincent advertising campaigns.

“In today’s saturated media environment, understanding consumer behavior isn’t an advantage, it’s a requirement for any campaign that is expected to deliver a high return on investment,” Hirschauer said. “Combining that research with our strategic planning and creative development processes leads to advertising that builds brands and drives sales.”

About Publicis:

As part of Publicis Groupe, one of the world’s largest advertising and media services conglomerates, Publicis Indianapolis provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations.

About St.Vincent Hospitals and Health Services

Launched by four Daughters of Charity who arrived in Indianapolis in 1881 with $34.77 in their pockets, the mission of St.Vincent is to treat the poor and sick by following our Core Values of Service to the Poor, Reverence, Integrity, Wisdom, Creativity and Dedication. Our healthcare ministry has grown to include St.Vincent Indianapolis Hospital, Peyton Manning Children’s Hospital at St.Vincent, St.Vincent Women’s Hospital, the St.Vincent Pediatric Rehabilitation Center and the St.Vincent Stress Center. St.Vincent is known for programs in cardiology and neurosciences and holds the Certification for Disease Specific Care in Joint Replacement and Primary Stroke Center from the Joint Commission on Accreditation of Healthcare Organizations. The ageless mission of St.Vincent remains unchanged: to minister to the minds, bodies and spirits of those in need.

Media Contact:

Joshua Hall, Publicis, 317-644-8116

[email protected]

Publicis Indianapolis
CONTACT: Joshua Hall, of Publicis Indianapolis, 317-644-8116,
[email protected]

Web site: http://www.publicis-usa.com/