Monthly Archives: February 2008

ORLANDO, Fla – 2008 NAA MARKETING CONFERENCE – AdMission Corporation, the leading provider of dynamic online display advertising solutions, today announced that the Company has provided publishers with a Web-based application for the creation of online rich media ads featuring live inventory, branding and direct response. Ad creator, a component of the patented AdMission advertising platform, may be accessed via http://www.admission.net/ to build campaigns with ads and accompanying distribution for advertisers. Ad creator may also be “white labeled,” or specifically customized for corporate publishing groups with unique branding and custom ad templates.

AdMission’s unique online ads feature an advertiser’s live, real-time inventory to provide increased consumer engagement and conversion. Multiple ad creator templates in IAB-standard formats have interactive features including photos, Web links and live product search. An ad may be built in minutes without the intervention of a graphics professional. Sales representatives, account managers, or other publishing staff may quickly create spec ads and previews suitable for presentation to advertisers.

AdMission’s ad creator for autos also provides publishers access to over 1.4 million units of autos inventory, dynamic landing pages, and 9600 dealers included in the application’s database. Publishers may use these contacts and their pre-processed inventory to create AdMission advertising campaigns for local dealers.

“It’s imperative that we continue to provide advertising solutions that maximize our advertisers’ visibility, clicks, and conversions,” said Lori Cox, online classified products manager for the Las Vegas Review Journal. “AdMission’s ad creator lets us offer a new, interactive online advertising product for local dealers. The convenience of the ready-to-place inventory in the autos database, combined with the ease with which we can build these ads, makes this a very desirable tool for our sales reps.”

“Local market knowledge is essential for consumers as well as local advertisers,” said Sarah Pate, president and CEO of AdMission Corporation. “Our publishing partners are experts in their markets. What they need are cost effective solutions that meet the specific needs of local advertisers. We have removed the barriers and time constraints typically associated with creating effective rich media online ads. Live autos inventory adds direct relevance for local consumers, creating higher engagement and click-through rates and in turn, attracting new advertisers and growing online ad revenue.”

Attendees at the 2008 NAA Marketing Conference in Orlando, FL, February 24-27, may visit AdMission in booth number 901.

About AdMission Corporation

AdMission Corporation provides next-generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are customized to target consumers in response to behavioral, contextual, and geographic inputs. The advertiser’s brand, message, and live product inventory are merged dynamically to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at http://www.admission.net/.

The free classifieds website, FreeAdLists.com, has been able to keep up the momentum of breaking into the classified ads arena.

Now, they are focusing on fine tuning the website. The biggest change comes in the form of a better user interface. The post ad page is compact and loads more quickly thanks to better scripting and data retrieval from the FreeAdLists database. The post free ads page sections, ad location, ad description, personal information, and security and confirmation, have been rearranged to be more logical, especially for the first time poster. Finally, the new page arrangement significantly reduces the amount of time a user needs to scroll down the web page in order to complete the post ad form. All of these features, as well as roll-over help buttons, make posting an ad to this free ads website quite simple!

In keeping with information security and avoiding spam, poster email addresses are automatically hidden from others who read the ads, specifically spammers and spambots. This helps posters avoid the pitfall of having their email addresses harvested for illegitimate purposes. This option to hide the email addresses can be deselected by free classified ads posters but is not recommended. For more information on how to avoid spam, please read 12 Ubiquitous Tips to Reduce Spam.

If you’d like more information about the services provided by FreeAdLists.com, please send an email to press “at” freeadlists.com or visit the website: www.freeadlists.com.

Necedah, WI-U Choose Network has announced the launch of a nationwide digital ad content delivery service. Digital signage is the most effective and fastest-growing form of advertising today. But the digital signage industry grew so quickly with no “master plan,” that it soon became fragmented — much like a city that grows too quickly with no city planner. In order to get their content on digital signs in a particular region, advertisers and agencies had to contact a myriad of sign owners individually; nationwide coverage was next to impossible.

In response to the market, U Choose Network (UCN) of Necedah, Wis. is introducing a one-of-a-kind nationwide network that allows advertisers to have access to digital signs nationwide from a single Web-hosted portal. The company is offering a free orientation Webinar at 1 p.m. CST on Feb. 27 to show advertisers and agencies how the UCN works and how they can make it work for their clients.

Advertisers or agencies sign up with the UCN and log onto the UCN portal from any Internet-connected computer to upload their content in digital file form. They choose geographically where they would like their ad to run, what types of locations or businesses may display it, what dates they would like their ad to run, and they set their own CPM. Then they set a maximum budget for each campaign.

Sign owners log onto the UCN portal to see the ads available to their businesses. They can select the content that will help them sell more products in their stores, or choose the content that pays the most. As they choose the ads they would like to run on their signs, they see a running total of how much they will get paid for the ads. This gives sign owners two of the things they want most from their digital signage — cash and control.

Once they download an ad, it must run for the duration they set, and the UCN monitors the ads to ensure they are displaying correctly.

Advertisers are billed only for the locations that download their ad, and only after it is verified that their ad did indeed run on the sign. Advertisers or agencies can watch this in real time on their UCN portal.

The beauty of the UCN for advertisers is that their ad dollars are going to the people who actually sell the products – the retailers!

“Nothing builds retailer loyalty faster than incentive programs,” said David Van Meter, UCN President. “UCN is the ultimate retailer incentive program, where your advertising dollars are your incentive.”

UCN is available to anyone with a digital sign or digital signage system. Sign owners purchase a simple piece of hardware, connect it to the Internet and to their screen, and they can immediately begin to earn money through their digital signs.

The UCN is the first network of its kind since the advent of digital signage, and it is available to every digital signage network in the nation. It offers sign owners what they want — cash and control. It offers advertisers and agencies what they want – coverage and proof-of-play. In addition, the primary need of both advertisers and retailers – increased sales – is satisfied.

To find out more about the UCN or to register for the free Webinar, log onto www.ucnmedia.com or call toll-free 866-450-4442.

MARLBOROUGH, Mass. – Chitika, a leader in online branding and advertising, today announced that it has formed the Chitika Media Planner Advisory Board, a group of experienced media planners from six of Boston’s leading interactive agencies: Almighty, Blitz Media, Carat Interactive, Digitas, One to One Interactive and Pixel Bridge. The Board will help Chitika continue its path of innovation in online branding and advertising by providing feedback and guidance on what leading brands require for successful media campaigns. Chitika’s advertising partners are demanding new branding solutions in the blogosphere and social networks, and the company is responding with innovative new programs that make brand advertising work on the new web.

The Chitika Media Planner Advisory Board members include:

Jessica Richards, One to One Interactive – Jessica brings expertise in everything from traditional display banners and sponsorships to mobile, social media, podcasts and in-game advertising. She joined One to One Interactive from Mullen.

Jon Hwang, Carat – Jon has developed cutting-edge media plans for some of the largest brands in the technology, fashion, consumer electronics, hospitality and market research industries. His recent client experience includes Motorola, Reebok, Rockport and Synovate.

Kelly Clarke, Blitz Media – Kelly is a seven-year media planning veteran with a strong background in digital display, mobile and analytics. She is an active member in the Boston Interactive Media Association (BIMA).

Lisa Girolamo, Pixel Bridge – Lisa is an online advertising innovator, with marketing and media planning experience that spans more than 10 years. She is active in BIMA and a contributing writer for the Online Advertising Guide on About.com.

Rachel Jackson, Almighty – Rachel is expert in executing both traditional and digital media campaigns. Her recent experience includes work for New Balance, The Organic Cow and WorldWinner

Robert Orr, Digitas – Robert is an interactive marketing expert with strong “big brand” experience. His recent clients include: AT&T, Delta Air Lines, Kraft Foods and Time Warner Cable.

“We live and breathe online advertising and branding at Chitika, especially in the blogosphere, and we are always exploring innovative solutions to help our advertisers reach consumers online. The key to any brand’s successful campaign is the right combination of technology and media planning, and that’s a real art and science,” said Venkat Kolluri, chief executive officer at Chitika. “Thanks to the gracious commitment of time and talent from this new Board, we’ll be able to tailor our innovate advertising and branding solutions to mirror exactly what today’s most innovative brands and agencies want as they increasingly take clients online.”

About Chitika

Chitika (www.chitika.com) is a full-service online advertising network specializing in the blogosphere and social networks. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting online consumers and qualified buyers – as they are actively considering a purchase – and engaging them in relevant, brand-specific or product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads per month and counting.

Grover Beach, CA – February 5, 2008 – ClassifiedFlyerAds.com, the premier company in online classified ad creation and distribution, announces the results of their ‘Page One’ Project. The results are the product of their recent investment in designing highly refined search engine “keywording” techniques that act as ‘lifting agents’ for Member-created flyer ads on popular search engines like Google and Yahoo!. The ‘Page One’ Project was launched on January 1, 2008, and initial results indicate that over 80 percent of flyers gain first page ranking within a few days of submission.

Go Smart Solutions* founder and Chief Executive Officer, Misty Lackie stated, “While we anticipated that the ‘Page One’ Project would be a success, we were not quite prepared for the results of our seo ranking efforts to be so dramatic and in such a short period of time. ClassifiedFlyerAds.com now stands alone as the only classified ad creation and distribution site that can make this claim for their members.”

ClassifiedFlyerAds.com offers over 80 different template designs, submission to top directories and data feeds, high search engine flyer rankings, open tracking on flyers, free slideshows and widgets, personal web page that display Member contact information with ‘About Us’ section and lists all Member flyers. Members can create flyers via e-mail, mobile handheld device, bulk upload or right from the website at www.ClassifiedFlyerAds.com.

*Go Smart Solutions, LLC is the parent company for ClassifiedFlyerAds.com.

Clickindia has been getting encouraging response from users across India. People from metros and remote cities in India are finding the concept of posting and finding classified ads using internet as the medium very interesting and useful.

Clickindia.com is your neighbourhood online classifieds directory facilitating buy, sell, use or exchange daily requirement products, services and information, and interact with other users residing anywhere in India.

Clickindia.com has now started attracting users from remote areas in India where internet is still not the first choice for people looking for classified ads. It has been consistently receiving a lot of ads from mobile phone and internet users located in small Indian towns like Shillong, Kavaratti, Gangtok, Raipur etc. to name a few.

This is an example of the spurt in interest and awareness amongst the people residing in remote towns and cities towards internet and online classifieds. Clickindia.com’s reach in metros and remote places signifies the diversity in the type of ads being added daily to the website. The increasing number of new visitors and higher satisfaction levels of existing users (depicted by number of repeat visits and ads submission per day) makes clickindia.com a common platform for buyers and sellers with different needs, lifestyle and demographics to interact with each other and find an easy solution to their requirements.

Ads can be posted by any individual in India having buy/sell/meet requirements related to education, real estate, cars, automobiles, services, electronics, furniture, travel and many more.

Clickindia.com allows you to post ads using either of the three easy alternatives:

– Just visit the website and click on post your ad button to submit you ad;
– M2i: Use your mobile phone to send SMS providing a brief ad description to the number below;
– Send an e-mail providing your ad description to: post[.]clickindia.com

WESTMINSTER, Colo., – Online video advertising network SpotXchange announced today that it has raised an undisclosed amount in its first round of angel funding.

Investors include: — Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky — Laurence Chang, former Portfolio Manager, Janus Worldwide Fund — Tim Hudner, former Chief Operations and Chief Technology Officer, Janus Capital Group — Mike Lu, former Portfolio Manager, Janus Global Technology Fund — Kent Moore, former Portfolio Manager, Janus Capital Group and Senior Analyst/Portfolio Manager Marsico Capital — Blaine Rollins, former Portfolio Manager, Janus Fund — Claire Young, former Portfolio Manager, Janus Olympus Fund

“To date SpotXchange has been funded by Booyah Networks’ operating proceeds,” said SpotXchange President and CEO Michael Shehan. “However, it was important to energize our 2008 operating plan with additional funds from strategic investors. This allows us to open additional offices, expand our business development team and develop additional functionality in the platform including new ad units.”

“I’m excited to be involved. Video advertising is just beginning to take its rightful place online,” said Alex Bogusky. “Previously the tools just haven’t existed. SpotXchange offers a powerful platform that allows media buyers to manage the performance and reach of their buy in real time instead of getting bogged down in the minutia of setting up an ala carte ad buy.”

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange

The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media’s Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

INDIANAPOLIS, Jan. 31 – On the heels of winning two major national advertising awards at the Consumer Health World Conference in Chicago this fall, St.Vincent Hospitals and its advertising agency Publicis Indianapolis have again taken top honors in a national awards program.

The Service Industry Advertising Awards (SIAA) revealed this week that St.Vincent and Publicis jointly earned four Gold Awards and one Merit Award for:

— New Media (web site) Category, MyStory.Stvincent.org — Gold Award — St.Vincent Hospitals — Peyton Manning Children’s Hospital at St.Vincent — St.Vincent Women’s Hospital — St.Vincent Bariatric Center of Excellence — Radio Advertising Category, Tiny Successes Quads — Gold Award — St.Vincent Women’s Hospital — Magazine Ad Category, Pediatrics Specialty Care/Nicholas — Gold Award — Peyton Manning Children’s Hospital at St.Vincent — Publication/In House Category, Healthy Spirit Magazine — Gold Award — St.Vincent Hospitals — Total Advertising Campaign Category, Pediatrics Specialty/Nicholas — Merit Award — Peyton Manning Children’s Hospital at St.Vincent

Nearly 2,000 entries from all 50 states were received in this year’s Service Industry Advertising Awards. A national panel of judges evaluated and rated entries in twelve groups and twenty-seven categories. According to SIAA Executive Director Jan Michael Lok, more than 250 advertising agencies and 800 service institutions participated in the fifth annual SIAA Awards, making it the fastest growing advertising awards program in the country. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

“It is wonderful to have received so many national advertising awards in the past six months,” said Anjie Britton, executive director of Communications and Marketing for St.Vincent Hospitals. “We know from our research that we are effectively communicating the St.Vincent brand and the quality of care and services through our advertising, but to receive national recognition for the hard work of our internal marketing team and advertising agency is particularly rewarding.”

Tom Hirschauer, president of Publicis Indianapolis, said that a proprietary research study called Touchpoints(TM) from its media planning and buying partner, Optimedia, was critical to the success of the St.Vincent advertising campaigns.

“In today’s saturated media environment, understanding consumer behavior isn’t an advantage, it’s a requirement for any campaign that is expected to deliver a high return on investment,” Hirschauer said. “Combining that research with our strategic planning and creative development processes leads to advertising that builds brands and drives sales.”

About Publicis:

As part of Publicis Groupe, one of the world’s largest advertising and media services conglomerates, Publicis Indianapolis provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations.

About St.Vincent Hospitals and Health Services

Launched by four Daughters of Charity who arrived in Indianapolis in 1881 with $34.77 in their pockets, the mission of St.Vincent is to treat the poor and sick by following our Core Values of Service to the Poor, Reverence, Integrity, Wisdom, Creativity and Dedication. Our healthcare ministry has grown to include St.Vincent Indianapolis Hospital, Peyton Manning Children’s Hospital at St.Vincent, St.Vincent Women’s Hospital, the St.Vincent Pediatric Rehabilitation Center and the St.Vincent Stress Center. St.Vincent is known for programs in cardiology and neurosciences and holds the Certification for Disease Specific Care in Joint Replacement and Primary Stroke Center from the Joint Commission on Accreditation of Healthcare Organizations. The ageless mission of St.Vincent remains unchanged: to minister to the minds, bodies and spirits of those in need.

Media Contact:

Joshua Hall, Publicis, 317-644-8116

[email protected]

Publicis Indianapolis
CONTACT: Joshua Hall, of Publicis Indianapolis, 317-644-8116,
[email protected]

Web site: http://www.publicis-usa.com/