Daily Archives: February 14, 2025

Canon announces the new RF16-28mm F2.8 IS STM lens, joining the Canon RF28–70mm F2.8 STM as a more affordable f/2.8 zoom option for Canon mirrorless users. Designed for modern content creators, this lens delivers outstanding image quality, portability, and versatility—ideal for use across both photo and video.

Whether filming cinematic video or shooting intimate photo portraits, the RF16-28mm F2.8 IS STM provides sharp details and vibrant colors to elevate content with ease. Its compact, durable design makes it the perfect companion for creators working in both urban environments and remote locations, offering performance typically reserved for larger lenses.

Engineered for professionals and beginners alike, the RF16-28mm F2.8 IS STM combines fast autofocus, smooth aperture control, and outstanding optics. With the wide f/2.8 constant maximum aperture and ultra wide-angle zoom coverage, it captures high-resolution, crisp footage, while minimizing technical challenges, allowing creators to expand their creative vision. The lens also features focus breathing correction, which smooths video transitions during focus changes—an essential asset for filmmakers aiming for a polished, professional look in evolving shooting environments.

Additionally, the lens incorporates advanced stabilization systems for both stills and video. Coordinated control with Peripheral IS minimizes distortion at the edges of wide-angle shots, providing clear, crisp images across the entire frame. For video, coordinated control with Movie Digital IS enhances stabilization, making it perfect for handheld or highspeed shots, keeping footage steady and smooth even when walking or shooting in changing settings.

As demand for dynamic, high-quality content continues to grow, the RF16-28mm F2.8 IS STM stands out as an indispensable tool for photo and video content creators, landscape and travel enthusiasts, and everyday photographers alike—and the flexibility to meet the needs of today’s fast-paced digital world.

Key features of the RF 16-28mm F2.8 IS STM

• Ultra-wide 16-28mm focal length range with a wide f/2.8 aperture throughout, for a wide variety of shooting scenarios
• 5.5-stops of optical image stabilisation (IS)1
• 8-stops when combined with a camera featuring In-Body Image Stabilizer (IBIS)2
• Excellent image quality and sharp high-contrast images thanks to two aspheric and four UD lens elements plus Super Spectra coating
• Durable build quality with added weather resistance
• 9-blade circular aperture offering great artistic control of bokeh and highlights
• Compact and lightweight at 445g, measuring 76.5mm (W) x and 91mm (L) when retracted

Pricing and Availability

The Canon RF16-28mm F2.8 IS STM Lens is available and currently scheduled to ship on February 11, 2025, for an estimated retail price of $1,149.00*. For additional information, please visit usa.canon.com

Canon is releasing the imagePROGRAF PRO-310, a new inkjet printer for enthusiast photographers with 10-colour pigment ink for A3+ printing, which combines high photographic image quality, light-fastness and abrasion resistance.

The Canon imagePROGRAF PRO-310, a new product in the large-format inkjet printer series, is a printer that meets the needs of photographers who want to print their photos beautifully and display them as works of art for a long time. By adopting the newly developed pigment ink LUCIA PRO II1, the PRO series achieves outstanding photographic image quality, such as rich colours and deep blacks, while significantly improving the light resistance and abrasion resistance of printed materials, enabling the creation of high-quality works with rich expression and long-term storage.

The new LUCIA PRO II inks, which are common to the higher-end models, use a pigment that is resistant to UV rays and does not deteriorate easily. As a result, the light resistance of printed materials reaches up to 200 years2, enabling long-term, archival storage. In addition, when printing on glossy paper, the wax added to the ink smooths the surface, making the printed materials highly resistant to abrasion. It also prevents scratches during post-printing operations such as framing and transportation, improving the ease of handling printed materials.

When printing on glossy paper, the transparent Chroma Optimiser ink suppresses reflected light and evens out the gloss, allowing true reproduction of the original colours of photographs regardless of lighting, viewing angle or other environmental conditions. When printing on fine art paper, matte black ink with high black density enables deep, tight blacks. It enhances light and scratch resistance, while creating expressive works that reproduce rich colours and subject textures.

Styrofoam used in product packing for the previous model3 has been replaced with recyclable corrugated cardboard and pulp molds, reducing the amount of single use plastic.

More information: https://www.canon.co.uk