1 - 2014 | Lcolm Net

DJI Phantom 2 Vision features stabilized camera

Technology

RICHARD LAI writing on engadget has posted an interesting review of the Phantom 2 Vision drone.

“The Phantom 2 Vision gives you a taste of the advanced maneuverability and camera features from DJI’s pro-level products. The relatively light 1.16kg drone features a built-in 14-megapixel camera (with a 1/2.3-inch sensor), which is mounted on a tilt-axis gimbal under the belly. The only bits that need to be installed are the four self-tightening propellers, along with a swappable 57.72Wh battery that lasts up to 25 minutes.

The package comes with its own remote control. This is powered by four AA batteries and features spring-centered sticks, with the left one taking care of height and yaw, and the right one for moving horizontally.”

Read full article: http://www.engadget.com/2014/01/22/dji-phantom-2-vision-video/

Veho K-series action cameras

Technology

“Veho’s new K-series action cameras have pro features, amateur-friendly price” writes James Trew on engadget. Veho has announced a trio of new models.
Veho camera
“The Muvi K-2 NPNG edition is the show stealer, and offers 1080p video up to 60 fps (or 120 fps at 720p), 32 bitrate video (double the previous model), WiFi, a pre-record function, built-in 2-inch LCD and a case that’s waterproof to 100 meters all for £280 (about £100 less than a top-spec GoPro or £40 short of a Drift). The two other models — the K-2 and K-1 — come in at £240 and £190 respectively with the former simply coming with less accessories, and the later a drop in shooting options (no 60fps at 1080 etc) and a dip in bitrate (16, not 32). US pricing is still to be confirmed, but will start in the region of $199 for the base model. The K-series launches in February”

Read full article: http://www.engadget.com/2014/01/21/vehos-new-k-series-action-cameras-have-pro-features-amateur-fr/

Fujifilm announces FinePix S1

Technology

Fujifilm FinePix S1 The FinePix S1 is the world’s first “weather resistant” super zoom bridge camera and provides protection against rain and dust. The S1 features a 16MP CMOS sensor, and a bright 50x super zoom 24mmF2.8-1200mmF5.6*1 lens with ultra-fast zoom speed and 2x Intelligent Digital Zoom up to 100x. The high resolution and contrast Vari-Angle 3” LCD (920K dot) makes it easy to frame shots from any angle, and the 0.2” EVF (920K dot) is great for difficult shooting conditions. One-touch WiFi connectivity lets you easily share images to your smartphone or tablet – pictures that these devices cannot capture – and remote shooting via smartphone or tablet using the Fujifilm Camera Remote app for unique capture opportunities.

More info: http://www.fujifilmusa.com/products/digital_cameras/s/finepix_s1/index.html

App Advertising Grows

Media

In-app mobile adspend will reach almost 17 billion USD by 2018, up from 3.5 billion USD last year, a new report from Juniper Research has found. According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.

The report – Mobile Advertising: In-App, Mobile Internet & Messaging Strategies 2013-2018 – argued that while smartphones currently account for approximately 70% of in-app adspend, the growth in tablet users and usage would propel greater medium-term spend. It observed that tablet in-app adspend would be further fuelled by the fact that CPMs (Cost per 1,000 impressions) are significantly higher than those for smartphones, particularly for rich media ads, which also have higher CPMs than static display ads. By 2018, the tablet/smartphone adspend split will be almost 50/50.

The report also observed that although app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.

Nevertheless, report author Sian Rowlands remained optimistic about the opportunities for smaller developers: ‘As the mobile advertising industry matures, more sophisticated advertising solutions are being installed by leading players, with a clear trend towards utilising location-based advertising to drive greater relevance. These new technologies and formats will benefit stakeholders across the mobile advertising value network.’