Yearly Archives: 2009

The payment service provider Lancore Merchant Services have announced that they will be exhibiting at two exhibitions in April. The first event taking place is the Cards Asia 2009 Exhibition at the SUNTEC International Convention & Exhibition Centre in Singapore between: 22nd – 24th April. Lancore will be based at stand E4002 for this event. The second exhibition is Internet World 2009 showing at Earls Court 2 in London between: 28th – 30th April where Lancore will be based at booth 4B15.

Lancore view the exhibitions as an important part of their marketing strategy. Yvonne Lankry, Lancore’s Marketing Director says “Both the Internet World and Cards Asia events are key exhibitions in our marketing calendar. The exhibitions provides a wonderful opportunity to meet people in all areas of the digital marketing and online industry”

Cards Asia is Asia’s leading Cards & Payments conference attended by over 200 industry professionals within the banking sector. The exhibition will include speakers from the region’s major banks, card issuers, acquirer and merchants to help provide a high level, case-study driven conference programme. This year sees a more interactive experience with extra panel sessions, debates and ultimately more audience involvement and networking opportunities.

Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. Now in its 17th year, the event brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers and delivers Europe’s best free education program. The exhibition will also have key speakers from all areas of the industry, including Barclays and John Lewis, each offering their own expert insight.

With thousands of visitors attending both of the events the exhibitions will provide Lancore with the ideal opportunity to meet potential customers and demonstrate new products and services. The diverse nature of both events mean that people from all different areas of the industry can exchange views and gather feedback to formulate their online strategy. Lancore is a leading payment service provider and can offer payment gateways solutions and money transfer servicesto help grow your online business.

Everyone wants to get something for nothing, and now you can, thanks to Collect.com’s free classified ads.

“The classified ads are completely free — no gimmicks, no strings attached and no limit to the number of classified ads that can be placed,” said Dianne Wheeler, the community leader for collect.com. “This is a great way for collectors to sell the items that they don’t love anymore — and shop for new ones that they will — without pricey consignment fees or drawn-out bidding wars.”

Placing an ad is easy. Just visit www.collect.com, click on the collectibles area that applies to your item (Comics, Music, Sports, Militaria or Antiques and Collectibles), and add in the details. The Ad Wizard walks you through every step of the process, including writing the description and adding a photo of the piece that’s for sale.

The free classified ads are the first of numerous improvements that are scheduled to come to collect.com this year, Wheeler said.

Produced by F+W Media, the world’s largest hobby and collectible publisher, Collect.com is an online community where collectors can discuss and display their finds, keep tabs on the value of their collections, connect with buyers and sellers, read about the latest hobby news and more.

Visit http://www.collect.com now to sell your collectibles with Collect.com free classified ads.

Generate (www.generatela.com), the cross-platform production and management company, today announced it has established a new market research division, Generate Insight, as it continues to grow and diversify its entertainment and production offerings. Generate Insight, which is run by new hire and senior vice president Janis Gaudelli, collects and analyzes proprietary data sourced directly from a community of “Insighters” who Gaudelli has personally recruited and developed relationships with over many years, beginning when she oversaw Teen People’s Trendspotter network. The division will produce custom research initiatives help brands and companies interested in engaging the Millennial demographic, in addition to supporting Generate projects across the company.

“Generate was founded with a mission to understand the Millennial audience and develop content that suits their unique worldview and consumption habits by being quickly adaptable and able to move across mediums,” said Jordan Levin, CEO. “Bringing Janis in and creating the Generate Insight division is a big plus because it enables us to better achieve that mission – and help others share in our understanding – while simultaneously adding depth to our senior management team and broadening our capabilities for brands, advertisers, studios and networks.”

Generate Insight’s network of 7,500 Insighters, comprised of tweens, teens, young adults and moms, is nurtured and sourced in real time through the high-touch relationships Janis has with the community, distinguishing it from those of other research firms. The majority of Insighters are hyper-connected tastemakers that are at the vanguard of what’s new and compelling. Generate Insight’s directly derived findings – both quantitative and qualitative – will be customized and focused on immediately actionable data points for clients across industries.

Gaudelli began work with this community of Millennials at Teen People, where she oversaw its Trendspotter network and grew it by 50 percent within a year. After the magazine folded, Janis maintained her close connections with the Trendspotter network as an independent youth culture and trends consultant to companies including Warner Bros, Reebok, Saatchi & Saatchi, General Mills and Lucky magazine. Her relationships are the foundation of the Generate Insight network. In addition to her research, Gaudelli is a mentor to teens, serving on numerous youth mentoring boards and assisting in the creation of progressive educational initiatives.

“Generate is the perfect place for me to bring together my passion for youth culture, longstanding relationships with influencers and significant research experience to inform both content and brands who are eager to engage Millennials,” said Gaudelli. “Keeping up with and truly listening to what this generation is saying and feeling is crucial to developing successful entertainment properties and marketing campaigns alike.”

Generate’s senior executive team has an established track record of understanding and creating content for Millennials; as former CEO of The WB, Levin was part of the founding executive team responsible for defining series that established the network’s distinctly youthful brand such as Dawson’s Creek, Gilmore Girls, Buffy the Vampire Slayer and 7th Heaven. During that time he worked with Gaudelli and the Teen People Trendspotter network. Generate’s recent Millennial-focused productions include political Web satire Republicrats for MSN and dark Web comedy Pink: The Series, which is a Webby nominee and a Streamy award winner.

Generate Insight will tap the Insighters community to produce a monthly “Pulse report” snapshot of trends and themes impacting the Millennial generation. The first Monthly Insighters report, to be released in time for Earth Day, will focus on how Millennials think about the environment and green issues, as well as how they respond to brands going green.

The Berlin-based media consultancy GOLDMEDIA has founded GOLDMEDIA-Holding to expand even further. (Goldmedia.com). The new holding company is the umbrella for all activities of the different Goldmedia companies and for current and prospective shareholdings. For more than ten years, Goldmedia has provided national and international clients with high quality consulting and research services in the fields of media, entertainment and telecommunications.

Today, Goldmedia-Holding GmbH consists of Goldmedia GmbH Media Consulting & Research, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and shareholdings of blaetterwald gmbh. (www.blaetterwald.org)

AIS Media announces that its eBSP® partner program saw strong growth in the fourth quarter of 2008 and is forecasting even greater growth in 2009. As more professionals are facing the reality of unemployment, many are establishing consultancies in their area of expertise by partnering with AIS Media. The AIS Media Partner program is the leading program of its type in the world. The foundation of AIS Media’s partner program is eBSP® certification. A federally registered trademark, the “eBSP” seal serves as a symbol of trust, helps enhance partner credibility, and provides customers a service quality guarantee. As the unemployment rate continues to rise globally, more displaced professionals are seeking to establish their own businesses and turning to AIS Media and its Partner program. AIS Media offers four Partner levels and has certified partners across the globe.

“The global recession is hitting every sector of the economy and creating unemployment levels that we have not seen in over four decades,” said Thomas Harpointner, CEO of AIS Media. “The savvy professional is proactive and seeking new outlets for their entrepreneurial spirit that is fueling the tremendous growth that we are seeing with our Partner program. Our new Partners come from different disciplines and parts of the world but share similarities in their determination to succeed and unleash their creative and professional spirit.”

“As the economy continues to worsen, I expect further growth with our Partner program,” said Harpointner. “During the turmoil on Wall Street, we saw many professionals in the financial services sector seek out the Partner program as it is compatible with the drive and energy they demonstrated daily in their former careers. This trend has continued in other professional services that are being stung by the recession. Indeed, our new Partners are creating their own economic stimulus with the energy and new business they are producing.”

One of the main attractions to the AIS Partner program is the eBSP® certification that is internationally awarded and recognized. eBSP® certification grants Partners the licensing rights to AIS Media’s trademarks and resell rights to AIS Media’s full range of Internet services and solutions along with year-round support from AIS Media Subject Matter Experts (SMEs).

Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce, and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place,” said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About RMS: RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

http://www.rmsnetworks.com

Free Ads Online UK portal uses Web 2.0 features and hence it has many advantages to users. Free Ads can be searched from popular search engines, such as google, msn, and in this way, giving the Free Ads and Classifieds more exposure to a wider audience. London, UK, January 05, 2009 — Free Ads Online UK, is a Web 2.0 Portal offering free display ads, free advertising and free classifieds, the Free Ads UK site is seeking to make its mark in the UK Market after a successful launch of its Flag Ship site in the USA. Unlike traditional Classifieds Sites, users do not have to search from within the site. Free Ads Online UK portal uses Web 2.0 features and hence it has many advantages to users. Free Ads can be searched from popular search engines, such as google, msn, and in this way, giving the Free Ads and Classifieds more exposure to a wider audience. It’s very quick, simple to use and the design is modern. The latest ad pictures are shown on the home page and users can see the new ad titles and each new category that users may create. The portal have partnered with a Luxembourg e-commerce site, Wikio to facilitate access and distribution of the content, including its free ads, classifieds, news releases and more. Users can also add Skype name to the Free Ads, which makes selling or buying products online much easier for the buyer and or seller. The site has eliminated the long registration forms, and so has made a simple but very effective end-user solution. The Internet in 2009 is about giving the community more choice and more information. The Free Ads UK Wiki style website allows for more choice and more freedom of information. Anyone can publish free ads, and more – and all of it for free and because of its smart Web 2.0 programming, the users control the ads settings. When people search for information, its relevance is much higher in the search engines’ results. United Kingdom Free Ads UK http://www.freeadsonlineuk.com Contact: James Kent Free Ads UK London, UK 44-20-7861-9988 [email protected] website: http://www.freeadsonlineuk.com Blog: http://freeadsonlineuk.blogspot.com/ Crunch Base: http://www.crunchbase.com/company/free-ads-uk