Daily Archives: August 17, 2009

Demand Media™, the leader in distributed social media, today announced the availability of Twitter functionality within the company’s industry leading Pluck® social media platform. By combining the two technologies, Pluck now enables leading publishers, brands and retailers to make their community content and conversations visible on Twitter, allowing their members to interact on Pluck-powered sites as well as engage with their friends and followers across the social Web. The integration between Pluck and Twitter is in accordance with its ‘Social Bridging’ initiative – a collection of capabilities enabling enterprise customer communities to establish 2-way connections with 3rd party social networking destinations.

Pluck technology powers comprehensive social media capabilities broadly deployed on more than 400 leading digital destinations. The Twitter integration is the next step in the Demand Media commitment to extend its customers’ reach across the Web, allowing them to unify their users’ identities, relationships and activities across multiple destinations through social bridging. Demand Media successfully implemented Facebook Connect onto its Pluck platform in December 2008 and it is now live on 55 different customer sites, and drives hundreds of thousands of referrals from Facebook to sites like SFGate.com, the online home of the San Francisco Chronicle. SFGate.com went live today with the Twitter integration offered by Pluck.

“We strive to give our members a place where they can engage in a discussion on anything from politics to fashion. Our members love that their voices on our site are echoed to their friends on Facebook,” said Kevin Skaggs, executive producer of SFGate. “Our goal is to create on-site social experiences that seamlessly connect with the rest of the social Web – enabling our readers to interact whenever and however with others who share their same interests. With this new level of integration, we are able to address the skyrocketing popularity of Twitter and our members can tell their followers what they are up to on our site.”

Pluck’s support of Twitter includes the following key features:

”Invite Friends” feature allows users to invite all their Twitter followers to join them on a Pluck-powered site
“My Latest Tweet” feature allows users tweets to be immediately reflected in their Persona on a Pluck-powered site
“Tweet my Activity” feature allows users to automatically share their social contributions (comments, forum posts, blog posts, photo uploads, etc) made on Pluck-powered sites as tweets
“Our customers are among the first to understand the value of connecting their social sites to other social destinations across the Web,” said Dave Panos, executive vice president of social platforms for Demand Media. “This social bridging enables a future where our online identities, relationships and conversations will cross the Web effortlessly, resulting in a much richer and more human Web, with social structures and relationships that more closely mirror our offline lives. Organizations that practice social bridging will see significant increases in their core audience’s size, engagement and value.”

Pluck social media solutions empower leading media companies, consumer brands, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Customers include BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, Scotts, RealNetworks, Whole Foods Market, and The Washington Post.

Twitter integration is currently available in the latest version of Pluck SiteLifeTM. For more information please visit https://www.pluck.com/products/twitter.html.

About Demand Media

As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com.

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Facebook, Twitter and LinkedIn become more popular year over year. Nielsen recently reported that the total time spent on social networking sites has increased 83% from 2008 to 2009. The fastest growing demographic on Facebook is 35 yeas old and older. Eight million users become a fan of a Fan Page each day.
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Many brands learn the hard way and only join social sites when they get negative publicity and want to respond. Businesses need to be as proactive as possible, rather than be reactive. Twitter creates awareness about your company and is a way to gauge interest in products or services. It puts companies in immediate touch with the public, potential clients and possible business connections, said Lanae.
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