Daily Archives: July 21, 2009

4 posts

Vocus Virtual Social Media Conference: – How to Effectively Leverage Social Media

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, is presenting the Vocus Virtual Social Media Conference: How to Effectively Leverage Social Media. The all-day virtual event will be held on July 23, 2009 from 10:00 a.m. to 6:30 p.m. (EST).

The keynote session titled “Putting the Public Back in Public Relations,” is presented by the authors of the book with the same title — Brian Solis and Deirdre K. Breakenridge. In addition, the agenda includes six other sessions related to public relations and social media including PR best-practices for Twitter, effective outreach to bloggers and how to build a social media release. The featured speakers will be live online for chat sessions during breaks and Q&A periods.

Other public relations and social media experts will include Christi Day, online spokesperson for Southwest Airlines (Twitter: @SouthwestAir), Aaron Brazell of Technosailor.com, Peter Corbett of iStrategy Labs and Richard Laermer, author of “Punk Marketing,”(newly revised in paperback) and the co-manager of Bad Pitch Blog. Visit our event page online to view a complete list of expert social media speakers at the Vocus Virtual Social Media Conference.

The cost for attending the Vocus Virtual Social Media Conference is $129. For additional information on the agenda, feature speakers and registration visit http://www.vocus.com/vc2009/.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.

YellowPin Creates Social Buzz to Connect Your Social Network With Your Social Life

YellowPin’s new Buzz feature allows Facebook users to automatically send and receive text messages about their favorite places or friends, giving people real-time updates as to what’s going on around them and making sure they are never left wondering what to do. Instead of calling or texting all your friends to find out what’s going on, Buzz does all the work for you.
Here’s how it works:

— Sending Buzz: Send your Buzz news using a simple text to YellowPin and friends will receive a Buzz alert letting them know what you are up to. You can also text a comment to YellowPin about wherever you are, so your friends will know whether they should meet up with you. — Place Buzz: Use Place Buzz to receive texts whenever your friends update or comment from any specific places you choose, like your favorite bar, restaurant, store or stadium. You can also use Place Buzz to receive texts whenever a few of your friends update from any place around you, so you can be sure you never miss any fun! — People Buzz: Use People Buzz to receive texts whenever any friends that you choose update or make comments about where they are — including the mall, vacation in Florida, business trip to Seattle, or a fun bar. You can also use People Buzz to automatically get updates from any bars, restaurants, stores, or other places that you are friends with on Facebook, so you can always be the first to know about the latest sales, happy hours, or any other specials!
Buzz puts you in complete control of what information you share and receive with your friends, so you never have to worry about being tracked and you can finally put the social back into your networks.

“Facebook and Twitter give us unprecedented access to our friends and family, but now it’s time to let all that information work for you. Our YellowPin Buzz feature is the first to give you the ability to immediately act on all the information that’s being shared in real time,” says Sayles Braga, CEO of YellowPin. “While people can only follow friends on Twitter, people can use YellowPin’s Buzz to stay updated on not only their best friends, but also their favorite places.”

YellowPin debuted earlier this year on Facebook, and Buzz will continue to drive ABD3’s core concept of real-time, relevant social networking and interacting. To subscribe to YellowPin, visit www.yellowpin.com or simply add the application on Facebook. With the free first month, YellowPin costs less than a can of soda. You can connect your social network with your social life for only 99¢ month, which is conveniently charged right to your existing cell phone bill.

About ABD3

ABD3 LLC develops social applications that help people connect in the real world. YellowPin enables subscribers to draw on their existing social networks and engage in real world, social activity — with users in complete control of what information they choose to share. With universal accessibility in the United States, YellowPin easily integrates with users’ established social networks and their desired real time behaviors and interactions. Founded in 2008, ABD3 is headquartered in New York, NY. For more information, please visit www.yellowpin.com.

McGlinchey Staffords CAFA Law Blog Enhances Content Delivery Through Twitter

McGlinchey Stafford’s CAFA Law Blog (www.cafalawblog.com), the nation’s leading online resource for information, case analyses and insights regarding the Class Action Fairness Act (CAFA), announced that it has opened a new channel for distributing its content, through Twitter. Twitter, the world’s leading micro-blogging service, enhances the Blog’s timely delivery of information to its existing readers, and to other new CAFA “followers” on Twitter www.twitter.com/cafalawblog.
The CAFA Law Blog now regularly “tweets” about its blog posts of class action-related case analyses. CAFA Law Blog has also recently posted live “tweets” from a conference produced by the American Conference Institute. Kyle Ferachi, a CAFA Law Blog analyst and an employment law specialist in the firm’s Baton Rouge office, attended the American Conference Institute’s 2009 National Advanced Forum on Employment Discrimination Claims and Class Actions, and for two straight days, posted up-to-the-minute information, “tweeting” timely news and insights from the conference via the Blog’s Twitter site www.twitter.com/cafalawblog.

The CAFA Law Blog, created in 2005 by McGlinchey Stafford class action defense lawyers Anthony Rollo (New Orleans and Baton Rouge, LA) and Hunter Twiford (Jackson, MS), operates with an editorial staff of several dozen McGlinchey lawyers. The Blog’s mission is to remain the leading on-line repository for information about CAFA. The CAFA Law Blog’s embrace of Web 2.0 communication tools, coupled with its entertaining, non-legalistic creative writing style, continues to distinguish it in the legal blog arena. The Blog has appeared on TechnoLawyer’s list of the nation’s 77 most influential legal blogs, and has been featured in the National Law Journal and other publications as a national leader in law firm blogging.

“The objective of the CAFA Law Blog is to provide perspectives on developments that continue to give shape and definition to the ground breaking Class Action Fairness Act. We think the Twitter channel will be helpful to many of the Blog’s followers by giving them timely notice of new case analyses and other CAFA information posted on the Blog,” commented Anthony Rollo, co-founder and co-editor-in-chief of the Blog.

The CAFA Law Blog is led by an editorial staff comprised of McGlinchey Stafford attorneys Anthony Rollo and Hunter Twiford, co-editors-in-chief; Michael Ferachi, senior editor; and Jay O’Brien, managing editor.

About CAFA Law Blog – www.cafalawblog.com

McGlinchey Stafford PLLC publishes the CAFA Law Blog, an interactive web site found at www.cafalawblog.com. The CAFA Law Blog is the leading online resource regarding the Class Action Fairness Act. Virtually every case involving CAFA issues decided anywhere in the country is available on the blog, with commentary and analyses of most of those decisions. In its efforts to provide “one-stop CAFA shopping,” the blog also highlights law review and other scholarly articles on CAFA topics, information about relevant seminars, “guest posts” by professors and other practitioners, vendors offering CAFA-related services, and other resources.

About McGlinchey Stafford PLLC

McGlinchey Stafford is a national full-service commercial and defense law firm with approximately 190 attorneys in eight locations in Texas, Louisiana, Mississippi, Ohio and New York. The firm is recognized nationwide for its extensive practice in the field of class action defense, and has represented Fortune 500 companies across the country in hundreds of consumer class actions in state, federal, and bankruptcy courts, arbitration proceedings, and Multi-District Litigation. McGlinchey Stafford’s class action defense attorneys have represented clients in class action matters across a wide array of fields, including class actions involving consumer financial services, banking, labor and employment, consumer fraud and deceptive trade practices, advertising, product liability, insurance, telecommunications, environmental, mass tort, healthcare, and public utilities claims and issues. The website address is www.mcglinchey.com.

JMI Launches Specialty, Professional and Social Networking Site for Pharmacy Industry

Jobson Medical Information (JMI) announces the launch of PharmQD.com (www.PharmQD.com), a new professional and social networking website for the pharmacy industry. The site serves as an online network for pharmacy professionals to communicate, voice their opinions and share information about the pharmacy workplace. Other features of the site include industry news, job opportunities of all kinds, continuing education, blogging, rating articles and many Web 2.0 features. Members can also receive automatic notifications when their friends post on the site.
PharmQD.com is the first major social networking site dedicated exclusively to the entire pharmacy industry. Its goal is to bring together pharmacists, pharmacy technicians, pharmacy students and other pharmacy-related professionals who share like-minded goals and interests in an interactive place devoted specifically to the pharmacy professions. By registering for a free account, one can get a My PharmQD account, where members can create their own personalized profile, connect with friends, colleagues and other members to share ideas, tips, information, stay in touch, and learn from each other. Members can also read the latest industry news, voice opinions on a series of blogs, participate in discussion forums and post their own pharmacy stories.

PharmQD.com will also serve as a professional and educational resource. A jobs section will enable members to search and post employment opportunities. Members can also search and post valuable teaching aides and patient guides, and access links to industry associations, journals and other helpful resource sites. Continuing Pharmacy Education (CPE) is also offered on PharmQD.com for members to take accredited CE courses powered by U.S. Pharmacist® and Power-Pak C.E.® The site is also open for general membership for patients.

As a well-respected leader in providing healthcare information and communication services, JMI holds a strong position in the pharmacy arena. With flagship products such as U.S. Pharmacist, the leading clinically focused pharmacy publication, Power-PAK C.E. and Pharm/alert®, JMI has extensive experience in reaching the healthcare and pharmacy industry. The launch of PharmQD.com will further strengthen JMI’s ability to serve members of the pharmacy industry on a wider scale and to achieve its mission of uniting pharmacy professionals within one central community to share information, insight and education. PharmQD.com will also offer sponsorship opportunities, allowing companies to deliver their promotional messages in a unique and targeted environment.

“It’s imperative that we embrace new and innovative ways to reach our audiences in the most effective manner. We see great value and potential in our audiences generating and participating in dialogue and connecting in ways they have never been able to do before. The pharmacy community is the ideal environment for a major professional and social networking site, and JMI is excited to be the first information and service provider to offer this,” says Lou Greco, PharmD, Managing Director of PharmQD.com. “Our commitment to supporting pharmacy professionals remains a top priority, and we are confident that PharmQD.com will be enthusiastically embraced by the industry.”

“Our full-scale capabilities and expertise in digital media publishing played a significant role in the development and design of PharmQD.com. JMI is known for excellence in design and content of award-winning websites in all areas of healthcare,” says Tina Pang Mayer, Chief Marketing Officer, who leads the development and marketing strategy of the site. “PharmQD.com is designed to incorporate the highest standards and latest developments in the red-hot social networking arena. We designed the site with the end user in mind and how it applies to their online and offline needs. Our goal was to create a mutually interactive and engaging environment for our members and a place that they return to often. Since our beta launch, traffic has doubled weekly and our registration rate for membership had been over 85 percent.”

About JMI

JMI is a premier integrated healthcare information and communication services provider, with leading positions in a variety of rapidly growing healthcare markets such as pharmacy, clinician (nurse practitioners and physician assistants) and managed markets (managed care, eldercare, hospitals, government and employer groups), as well as select specialty physician sectors such as cardiology, ophthalmology and radiology. Through its diversified, multimedia portfolio of communication services, information databases, trade publications, medical education initiatives, websites and other digital and traditional media services, JMI is uniquely positioned to reach, educate and inform approximately one million healthcare professionals across more than 20 specialties. www.jmihealth.com