Daily Archives: July 16, 2009

Cooliris, Inc. (www.cooliris.com) today announced the Cooliris Publisher Network, a brand new way of online advertising that launched in conjunction with the Infiniti G Convertible ad campaign. The campaign is being run across multiple sites including Yahoo! News, Golf.com, the New York Magazine, and Style.com.

Teaming up with OMD, media giant and agency of record for Infiniti, Cooliris has created an innovative solution that allows publishers to present rich media advertising on a streaming, infinite 3D Wall of content. Compared to traditional HTML interfaces, the Cooliris solution boasts a 4-fold increase in content selection and up to 12.5 times increase in overall content consumption.

“The partnership between Infiniti and Cooliris has helped bring about a new media paradigm, in which creative and media teams partner with publisher and technology teams to bring about a new, better user experience for the digital space using the most advanced display technology currently available,” said Ben Poore, Vice President, Infiniti. “We are excited that this collaboration creates targeted and engaging solutions for delivering Infiniti’s brand messaging to consumers.”

The Publisher Network leverages the Cooliris Embed Wall, an embeddable Adobe Flash-based version the popular Cooliris browser plugin that provides a faster way to browse photos and videos by displaying content on an infinitely scrollable 3D Wall. Premium publishers can now post the Cooliris experience directly into their websites, drive more views and engagement of their content, while also gaining supplemental revenue opportunities with well-known brands.

OMD accelerates the adoption of this cutting-edge technology among key publishers with its Infiniti advertising campaign, where their ads are displayed unobtrusively across a block of up to nine stunning image tiles within the Cooliris 3D Wall embedded across multiple publisher sites and the Cooliris browser application.

Publishers such as the Wall Street Journal website have used the Embed Wall to showcase large galleries of photos. The Regis & Kelly website has also leveraged this technology to run contests and programs. Now, through participation in the Cooliris Publisher Network, publishers are combining the interactivity of a 3D Wall of their media content with brand advertising.

Over 8000 websites now embed the Cooliris 3D Wall http://developer.cooliris.com). Only those brands and agencies participating in the Cooliris Publisher Network are able to place ads in the Embed Wall.

Cooliris, Inc. (www.cooliris.com) advances visual navigation for Web on desktop and mobile platforms. The company’s flagship product is the Cooliris 3D Wall, which allows for faster and more intuitive navigation across photos, videos, and media. Cooliris is headquartered in Palo Alto, California.

PopSoc is the creation of Alan Sherin, a digital marketer since 1995 who has witnessed the online explosion of social networks and realized there may be an audience out there who wants to take advantage of getting the exposure out in the social web, but either were leery, did not understand how to do it, or did not have the time to join and manage an online profile, yet still wanted to reach the millions of eyeballs participating in these networks daily.

Enter PopSoc Social Media Classified Ads. “We realized that there was an untapped need to utilize the social networks by building the first Social Media Classified Ads platform. By design, these ads would not be listed on the Craigslists, and free classified ad sites, but to seed the web with ads designed as posts on blogs, and status updates that all lead back to the posters ad on PopSoc.” said Alan Sherin, PopSoc CEO and Principle.

But what does PopSoc mean? Sherin says “It is a hybrid word derived from two words “popular” and “social” it was important to convey what it is we do in a single word.”

Anyone familiar with Social Media and Social Networks knows that while extremely powerful, it may take several hours to join, log-in, fill out a user profile and update your social media memberships. Who has that kind of time? Well apparently PopSoc.com does.

While in beta, PopSoc is currently free. In the future as the service grows to include more than 100 social networks, a fee structure will be devised for premium services. PopSoc says that they aubmit each listing to all the major search engines and within seconds of the post it can be found there. PopSoc also syndicates the listings via RSS feed and ofcourse Twitter, Facebook, and the usual suspects.

To join the public beta, visit http://popsoc.com and create your free account.

For more information on PopSoc Social Media Classified Ads, please visit http://popsoc.com.

About PopSoc
Launched in July 2009, PopSoc POPSOC.com is the first viral social media classified advertising site. The company was started by Alan Sherin in an effort to make social media marketing available to the masses without the hassle of managing multiple online profiles. The companies expertise in digital marketing spans 15 years and includes the creation of 100s of websites, digital marketing services, and social media marketing consultations.