Many small businesses are putting their brand reputation at risk by treating social networks as “places to hang out with friends”, according to reputation specialist Judith Germain managing director of management training firm Dynamic Transitions. Firms are forgetting that social networking sites are places where reputation and credibility is established, […]
Daily Archives: July 3, 2009
3 posts
As the popularity of collaboration and social networking technologies has grown, it has attracted a great deal of attention in the enterprise realm. Many business organizations are aggressively embracing Enterprise 2.0 by using social networks for business development. However, many executives in the B2B world still view open collaboration and […]
Sony Music Entertainment has launched their biggest digital marketing campaign of the year for rock legends AC/DC. Though they may be not be digital natives having proudly resisted the call of the itunes download chart – they are certainly on their game about engaging their fans in an online environment. […]