Daily Archives: May 27, 2009

LSF Interactive, the leading global online performance marketing and advertising agency, has announced that it is a media sponsor of 140: The Twitter Conference.
The 140 conference is the world’s first event dedicated to both the business users of Twitter and the developers who build for the platform. 140 will include presentations by four current Twitter developers and a preview of seven new Twitter applications.
“As an online marketing agency, we recognize the significant impact that Twitter is having on advertising and communication. Our approach is based on minimizing risk and maximizing results for advertisers and we support Twitter as an innovative way for people to connect,” said Daniel Laury, founder, president and CEO of LSF Interactive.
Twitter is the popular service that lets millions of users send frequent, short (140 character) updates to “followers.” Twitter currently has over six million users and a triple-digit growth rate.
Twitter has become increasingly important in today’s challenging economy, in which marketers face shrinking budgets and need to reach consumers in cost-effective ways.
According to Forrester Research, Twitter is “uniquely valuable to marketers because it’s more immediate and interactive than any other digital channel.”
David Peck, New Media Strategist at LSF Interactive and avid Twitterer (@davepeck), will join the best practices panel, “I am a Twitter God(dess) and So Can You.” In this session, experts will discuss the strategies, tactics, and tools that have taken them to the top of the twitosphere.
Alex Payne, API Lead at Twitter, Inc., will give the opening keynote, “The Business Value of Twitter,” and will provide several real-world examples of how the Twitter API is delivering results for organizations of all sizes.
The conference will be held on May 26-27, 2009 at the Computer History Museum in Mountain View, CA. More details can be found online at http://parnassusgroup.com/twitterconference/
About LSF Interactive
LSF Interactive is the leading global online performance marketing and advertising agency. We help clients leverage the Internet using a proven pay-for-performance model that minimizes risk and lowers marketing expense while it delivers substantially higher volumes per campaign and maximizes online conversions. Our clients are as diverse as automotive, consumer packaged goods, home improvement, medical, pharmaceutical, consumer electronics, publishing, and travel. The company employs 90 people worldwide, is headquartered in San Francisco, CA, and has offices in Boston, MA, Paris, France, and Hyderabad, India. For more information visit http://www.lsfinteractive.com.

Minicom Digital Signage, the leader in “last mile” player-to-screen connectivity platforms for the Digital Signage marketplace, in conjunction with Peerless Industries, announce this week the bringing of the successful “Digital Signage Expert Tour” to InfoComm 09, helping visitors understand and experience the digital out-of-home industry in the US. The “tour” is a free service during the show, June 17-19, Orange County Convention Center, Orlando, FL.

This free tour will provide an overview of all companies participating in the show and present how they fit into the overall Digital Signage puzzle. “This is a great opportunity to learn about the Digital Signage industry from industry experts at no cost whatsoever,” says Ronni Guggenheim, CEO Minicom Digital Signage. “We are happy to share our long experience in the market with visitors to Infocomm 09 by giving them a first hand account of how a real life application is constructed and which companies presenting at the show can best help them deploy their project.”

According to Dale Smith, Senior Director of Business Development, “Peerless Industries is proud to be a sponsor of this Digital Signage Experts Tour at Infocomm 2009. Digital Signage is one of our fastest growing market segments and this kind of information sharing among experts is a great way to take full advantage of the opportunities that exist. Peerless mounts are a perfect piece of the solution set for any Digital Signage or Public Display project.”

To participate in this free tour participants are requested to sign up at the following web address www.minicomdigitalsignage.com/events/infoComm09.cfm. Participants should hurry as space on the tours is limited. The “tours” start at the Peerless booth (5441), a leader in audio and video mounting solutions and value added partner of Minicom.

About Minicom Digital Signage
Minicom Digital Signage is the world leader in the manufacturing of advanced multimedia platforms. The company’s award winning solutions enable transmitting rich content from a media player to multiple digital displays located hundreds of meters/feet away. They also keep network costs down by reducing equipment and licensing requirements and better preserving your system. Today over a quarter of a million screens worldwide run using Minicom technology. A private company with over two decades of experience in providing innovative technology solutions, Minicom Digital Signage is exclusively dedicated to the manufacture of digital out-of-home multimedia platforms. As a result of its success, Minicom became an Intel Capital portfolio company and was selected as a Deloitte Technology Fast 500 company.

About Peerless Industries, Inc.
Peerless Industries, Inc. US corporate and BBG, Watford, England, designs, manufactures, distributes and sells innovative solutions in support of its customers A/V needs worldwide. Peerless leads the way with quality and innovative products that include flat panel mounts, projector mounts, A/V carts/stands, A/V furniture, A/V cables, screen cleaners and a full assortment of accessories for the commercial and retail markets. For over 45 years, Peerless has set the industry standard and created first-in-category solutions that support and enhance the functionality and enjoyment of A/V technology. Furthermore, Peerless’ commitment to safety is unmatched, having driven the establishment of US safety standards for A/V mounts over a decade ago with UL. Today, Peerless runs one of only two dedicated in-house UL testing facilities in the US.