Monthly Archives: February 2009

AIS Media announces that its eBSP® partner program saw strong growth in the fourth quarter of 2008 and is forecasting even greater growth in 2009. As more professionals are facing the reality of unemployment, many are establishing consultancies in their area of expertise by partnering with AIS Media. The AIS Media Partner program is the leading program of its type in the world. The foundation of AIS Media’s partner program is eBSP® certification. A federally registered trademark, the “eBSP” seal serves as a symbol of trust, helps enhance partner credibility, and provides customers a service quality guarantee. As the unemployment rate continues to rise globally, more displaced professionals are seeking to establish their own businesses and turning to AIS Media and its Partner program. AIS Media offers four Partner levels and has certified partners across the globe.

“The global recession is hitting every sector of the economy and creating unemployment levels that we have not seen in over four decades,” said Thomas Harpointner, CEO of AIS Media. “The savvy professional is proactive and seeking new outlets for their entrepreneurial spirit that is fueling the tremendous growth that we are seeing with our Partner program. Our new Partners come from different disciplines and parts of the world but share similarities in their determination to succeed and unleash their creative and professional spirit.”

“As the economy continues to worsen, I expect further growth with our Partner program,” said Harpointner. “During the turmoil on Wall Street, we saw many professionals in the financial services sector seek out the Partner program as it is compatible with the drive and energy they demonstrated daily in their former careers. This trend has continued in other professional services that are being stung by the recession. Indeed, our new Partners are creating their own economic stimulus with the energy and new business they are producing.”

One of the main attractions to the AIS Partner program is the eBSP® certification that is internationally awarded and recognized. eBSP® certification grants Partners the licensing rights to AIS Media’s trademarks and resell rights to AIS Media’s full range of Internet services and solutions along with year-round support from AIS Media Subject Matter Experts (SMEs).

Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce, and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The integration has become possible due to the new open-standard cross-network media buying platform – BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.

Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.

BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.

“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”

“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”

The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.

Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for – a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place,” said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”

About RMS: RMS is the leading digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, RMS’ addressable advertising exchange, high-traffic venues and consumers can access HD video content, create play lists and dramatically enhance the shopping experience. Advertising agencies can reach their target audience at or near the time of purchase. The technology is platform-agnostic, and can work independently or layer on most current industry applications. From its headquarters in Fort Lauderdale, Fla., RMS has served the nation’s most respected and recognizable brands including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts – all with a simple proposition: Where ROI meets awareness. That’s RMS. Learn more at rmsnetworks.com and rVue.com.

http://www.rmsnetworks.com