Monthly Archives: September 2008

It’s been heavily publicized that small and medium sized businesses are feeling the pressure from tougher economic times. They’re actively seeking online advertising that generates real measurable results.

Search Engine Marketing pioneers ineedhits (http://www.ineedhits.com/), have responded to these needs and released an enhanced Google and Yahoo! Search advertising service that delivers more than just website traffic.

Rene LeMerle, ineedhits VP of Marketing, explains further:
“Now, more than ever, businesses are feeling the pinch from the current economic downturn. They need more than just traffic to be sustainable.

We set the challenge to our product development team to re-engineer our search advertising products so they deliver genuine sales opportunities for our customers.

The result of their efforts is our revamped Easy Search Advertising service. The in-built Lead Generating System helps improve conversion on campaigns and generate more sales for our clients. Ultimately they get a better return on their advertising spend.”

Easy Search Advertising, continues to be one of the leading solutions in the market, with its new in-built Lead Generator System. It’s also one of the most affordable search advertising services available with businesses able to start campaigns from $199 per month.

ineedhits is a company that prides itself on offering results driven and affordable search engine marketing services to the SMB sector. Over the past 12 years they’ve helped thousands of businesses grow online.

This latest release highlights their commitment to innovate and ensure that their partnership with small businesses is profitable long term, whether economic times are tough or prosperous.

About ineedhits:
Founded in 1996, ineedhits (http://www.ineedhits.com), a pioneer in search engine marketing, has provided search engine optimization (SEO), and Search Engine advertising (pay-per-click) services to small and medium sized businesses for over eleven years. The company has serviced over 30,000 customers and 700,000 subscribers worldwide, with over 80% of those based in the United States.

ineedhits current partners include Yahoo!, LivePerson, ExactSeek and Net Applications. The company has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

The proportion of online advertising budgets that are devoted to online lead generation are set to rise exponentially across Europe in 2009, according to Goallover, the creator of Europe’s premier lead generation management and validation platform, as advertising budgets from traditional media channels are re-deployed.

With reports indicating 71%* global growth in the sector throughout 2008 and identifying lead generation as the hottest new online advertising trend in the US over the last twelve months, the growth looks set to translate to the European market in 2009, where previously it had been held back by heightened sensitivity to the EU and national data protection laws.

UK advertisers will spend an estimated £3.4 billion** online in 2008, a rise of 27% on the previous year, according to a recent report from eMarketer (March 2008). The report predicts a continued rise in online advertising spend, with double digit growth resulting in the industry’s expansion to £4.3 billion in 2010 and in excess of £5 billion by 2012.

A key contributor to this rapid increase is the online lead generation (OLG) sector, which is currently estimated to be worth over $1 billion* globally per annum as a result of the current year-on-year growth. Central to that growth is the advance of pioneering technologies, such as Goallover’s Lolagrove platform, a patent pending optimisation technology which indemnifies publishers and advertisers with a 100% online data protection guarantee, as an independent lead validation and management solution for lead processing – solving legal issues and allowing advertisers and publishers to meet on the “lead generation playing field” in a compliant manner.

Robin Caller, Managing Director of Goallover said: “With advertisers rightly demanding both increased value from online advertising and tangible returns on investment irrespective of the current global economic downturn, numerous factors are potentially responsible for the sharp global adoption of online lead generation. Compared to other online advertising disciplines, lead generation stands out by providing increased control and the ability to quantify the source, cost and value of a lead, helping to achieve higher data quality and rates of conversion.”

Although online lead generation is an emerging sector in the UK and European markets, a survey carried out by E-Consultancy in 2007 reported that 82% of online marketers forecast OLG as a strong growth area.

Indeed, the health of the online lead generation sector is supported by the latest report from the European Interactive Advertising Association (September 2008) that 82% of advertisers who have seen an increase in their online spend admitted it is coming directly from the likes of print media (40%), TV (39%) and increasingly DM (32%) budgets. Across the board, 73% of respondents in the EIAA survey stated that they are increasing their use of online as an advertising medium whilst cutting back across more traditional advertising channels such as TV (31%) and Newspapers (40%).

Goallover’s “LolaGrove” solution represents the next generation of OLG technologies – a self learning validation engine that incorporates numerous levels of qualification filtering, including forensic level analysis of the congruous nature of leads in a brand safe environment.

Robin Caller continued: “In the UK, the online market represents about 15% of the overall advertising market and is showing consistent growth in an otherwise depressed advertising market. Press, TV, Radio, Cinema and Direct Mail are all experiencing falling revenues but the online market – and particularly the lead generation sector – are in fine health”

For more information visit www.goallover.net or call 0207 843 0130.

Content & Motion (C&M) formally opened its doors for business today after the successful beta launch of its new web site. The company, which describes itself as a Content Creation, Content Optimisation, SEO and Online PR agency all rolled into one, is led by ex-IBM head of media relations Roger Warner, and is already beginning to cause a stir with its range of content-centric web marketing offerings.

C&M’s goal is to help its clients address their most pressing web marketing challenges through the delivery of content-based solutions. In practice this means identifying a clear set of objectives and corresponding audiences or targets; creating the right content offers to turn them on; using a bit of social media, SEO and online PR pixie-dust to seed it with them and have them beat a path to the right doors; and optimising the target web sites to convert them to a cause.

This process is formed on the basic understanding that good web marketing, good SEO, and good online PR must now be based on great content that satisfies two essential audiences in equal measure – search engine spiders (so that a a web page can be crawled, indexed and ‘understood’ in the right fashion) AND human beings (so a page is compelling enough to be read, understood, rated and linked to).

Says founder Roger Warner: “We’re kind of like an uber-new PR firm for the interweb era. Our goal is basically to help the world take a more profitable, cost-effective and content-first approach to its web marketing challenges.”

“You simply can’t game Google with meta tags and invisible technical wizardry any more,” continued Warner. “Web marketing is less technocratic than it used to be, and relies more on the creative processes involved in hatching a good plan, producing great content and seeding it amongst the interweb. Technical know-how is necessary (and we have it in spades here at C&M), but the real job is in producing killer content that makes heads turn – of both search spiders and human beings.

“This is great news for companies of all sizes and their customers, because producing great content isn’t hard – we all have great ideas and opinions to supplement our products and services. And if good web marketing means placing more of this stuff in the public domain, then the customer experience can only get better and better.”

As part of its mission, the company is also committed to producing a variety of best practice ‘How To’ guides that demystify the processes of SEO, content optimisation, search engine marketing and online PR, which are all published free of charge via its new website.

In addition, the company is producing an ‘industry insight’ blog which will produce a weekly stream of helpful web marketing advice to marketers in every walk of life. The common goal is to make web marketing accessible and do-able for a non-technical marketing audience, and to take the ‘rocket science’ out of SEO and content optimisation.

Check out C&M’s web site for further information about the company’s new Online PR and Content Optimisation Services.

http://www.contentandmotion.com/services/

Pay Per Click (PPC) Summit, the leading Search Engine Marketing (SEM) conference, today unveiled the new agenda for the Los Angeles Summit taking place on Sept 25-26, 2008. With so many companies reporting marketing budget cuts this year, marketers are moving their spending from traditional campaigns to online marketing tactics to save money and increase results. PPC Summit LA will address the factors that will help marketers integrate search engine marketing into their overall marketing plan and provide how-to strategies for optimal results. Sessions will cover hot topics such as: A Complete Overview of Search Engine Marketing, Improving Quality Score for Better ROI, and All You Need to Know to be a Successful Google Adwords Advertiser. PPC Summit is offering a $200 early bird discount for those that register by Sept.18.

http://www.ppcsummit.com

Studio City, Calif – Seed Corn Advertising, a Studio City, California- based online marketing firm, was recently featured in Inc. Magazine for not only offering traditional multi-tiered online advertising for its clients, but also releasing a new 3-D social networking site, RipLounge.com, that allows users to create their own avatars and dance, listen to streaming music, post pictures, video and content and video/voice chat with other members in a unique 3-D environment; all without a download and completely free.

Seed Corn Advertising specializes in display advertising, search and opt-in permission based email campaigns that fit their clients’ strategic goals. Their network of affiliates, strategic partners and proprietary sites serves over a billion impressions per month; providing relevant and unobtrusive advertising to millions of users.

Seed Corn Advertising helps its clients determine which advertising mediums and creatives are most suited to the products and services they offer while cultivating a media plan and strategy that maximizes those placements. All Advertisers receive a real-time login to monitor their campaigns and are given a dedicated customer support representative to optimize each individual offer.

Seed Corn Advertising, through its sister company Stable Media, recently launched www.riplounge.com, an interactive social networking site that allows users to meet each other through virtual representations in real time. Advertising is embedded within the site’s content through product placement, sponsorships and banners.

To read the feature on Seed Corn Advertising, go to www.inc.com/inc5000/2008/company-profile.html?id=200846150, and for more information on Seed Corn Advertising, go to www.seedcornadv.com.

London – Reportlinker.com announces that a new market research report related to the Advertising – Marketing industry is available in its catalogue.

World Online Advertising Market

http://www.reportlinker.com/p092532/World-Online-Advertising-Market.html

This report analyzes the worldwide markets for Online Advertising in US$ Million. The formats of Online Advertising market analyzed are Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 255 companies including many key and niche players worldwide such as 24-7 Media Group, AOL LLC, Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Istanbul, Turkey – August 28, 2008 – Turkey Yellow Pages LLC today announced the appointment of Mr. Goktug Okan Oguz as Director of Sales for Turkey Yellow Pages.

Having previously worked with Microsoft Turkey and Sony VAIO, Mr Oguz joins another respected global brand. He will be leading a large team of directory advertising media consultants.

“Mr Oguz brings a solid and proven track record in sales to our Turkey Yellow Pages operation”, stated Trevor Nadeau – Regional Director of Internet & Information Services. “We are an online and mobile Yellow Pages directory business here in Turkey. Goktug is a tech savvy charismatic individual who is now in charge of growing the sales team to more than 150 people over the next two years. His sales management skills blended with his excellent knowledge of technology made him a perfect fit for the position.”

Based in Istanbul – Turkey Yellow Pages LLC is the official publisher of Yellow Pages branded products in Turkey. Turkey Yellow Pages LLC is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.tr trademarks in Turkey. Turkey Yellow Pages LLC is part of the Al Wahda-Express Group of Companies. Founded in 1986, Al Wahda-Express Group of Companies employs nearly 1000 employees publishing print, online and mobile Yellow Pages directories throughout 5 countries including Turkey.

NEW YORK – interCLICK, Inc., the fastest growing ad network in the US(1), today announced that Monica Seebohm has been hired as the company’s senior director of sales, Southwest region. In this role, Seebohm will head interCLICK’s new Los Angeles office and be in charge of strengthening the company’s relationships with regional online advertisers and agencies. Seebohm is heavily involved in the area’s interactive community and was previously a strategic accounts manager with ValueClick Media, a division of ValueClick, Inc.

Seebohm brings more than eight years of Internet industry experience to her role at interCLICK, with a special focus on emerging online advertising business models and the use of behavioral targeting, retargeting and cross-platform campaigns. She has built strong working relationships with a number of nationally-recognized brand name advertisers and has significant sales and operations management skills.

“Monica has tremendous sales experience with a strong track record for exceeding performance goals, managing and developing teams, and establishing solid customer relationships,” said Michael Katz, president, interCLICK, Inc. “She has valuable relationships in the Los Angeles area, particularly with the interactive community, and will be a strong asset for our team especially in terms of building greater brand recognition for interCLICK in the Southwest. In addition to our newly-established Chicago and San Francisco offices, expanding our presence in the Los Angeles area is an important milestone as we continue our rapid U.S. growth trajectory.”

Prior to her role as a strategic accounts manager at ValueClick Media, Seebohm was the company’s director of sales, Western region. Before ValueClick, she held senior level sales and operations positions with AOL Time Warner, SBC Communications and Xerox Corporation. Seebohm is a graduate of the University of Cincinnati.

(1) According to comScore Media Metrix, June 2008

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

Livonia, MI – MyAdMonster is pleased to announce the launch of a new website, MyAdMonster.com, designed to provide consumers with a source for free online advertising for goods, services, business events, and more. Conceptually similar to other popular online advertising sites, MyAdMonster provides a user-friendly approach to online classifieds. With over 2,500 cities listed, MyAdMonster provides the simplicity of a local community bulletin board with potential exposure at the national level. MyAdMonster is free to use, and does not require users to create an account.

MyAdMonster.com is a free online classified advertising website the stands out from all the rest. Designed for ease of use and the local community in mind.

www.MyAdMonster.com