Monthly Archives: July 2008

DUBLIN, Ireland – Research and Markets

(http://www.researchandmarkets.com/research/5776a8/australia_digita) has announced the addition of the “Australia – Digital Media – Advertising and Marketing Industry” report to their offering.

Rather belatedly, many advertising companies have now also jumped on the digital media bandwagon. Their late arrival in this market of course left the door wide open for new companies in this market. Key companies in this market are BlueFreeway, destra, Hyro, belong, Photon and Premium TV. Affiliate networks (the tail) poach advertisers from the high traffic portals and news and information sites. Existing advertising agencies will also be with us for a long time to come and will surely start increasing their share in the market as well. In the mobile market the mobile operators still want to call the shots and are reluctant in opening their networks, however changes are starting to occur in 2008. In February 2008, DoubleClick announced a plan to launch its Advertising Exchange auction system in Australia to sell online advertising space, following a similar move by Yahoo!

Key Topics Covered:

Synopsis

Digital marketing companies
– Introduction
– Affiliate networks (the tail)
– belong
– destra
– Overview
– destra Media
– destra Entertainment
– Musicpoint
– BlueFreeway
– – Company overview
– – Acquisition of destra Holdings
– – Other acquisitions
– – Strategy overview
– Hyro
– MediaCom
– Photon Group – belong
– Premium TV
– BeamMe.Info

Online advertising auction systems
– Global developments
– Local launches – Yahoo! and DoubleClick

New advertising models

Industry analysis
– Digital advertising agencies – a brief analysis
– The changing role of ad agencies in a world of rising digital media
– Advertising industry needs to go digital
– Traditional media were missing in action
– Broadcasters are too broad

Mobile advertising
– Market trends
– Mobile advertising on the rise
– Market statistics
– Vodafone’s mobile advertising charter
– Vodafone takes the lead
– Hutchison is testing
– Telstra launching services in 2008
– Industry analysis

Dubious ‘advertising’ tactics
– Mouse-trapping
– Spawning
– Spam

Related reports
For more information visit http://www.researchandmarkets.com/research/5776a8/australia_digita

Online advertising is up to four times more effective than traditional media advertising, according to the results of a recent survey conducted on behalf of ad agency ADZMedia.

The study into advertising media looked not only at traditional advertising channels but also into emerging advertising methods online to gauge impact, branding and return on investment, in a bid to rank these different advertising channels.

Mark Webster of ADZMedia ( http://www.adzmedia.co.uk/ ) said although the results speak for themselves, it will take time for the market to accept the change. “The findings of the study are hardly surprising, but what it does show is that businesses should approach the Internet with less scepticism as an effective way to advertise. At the moment, there is something of a shift towards online media happening, but it will obviously take time for the concept to catch on across different sectors.”

The report also looked at value for money, branding potential and reach in assessing the quality of different advertising media.

About ADZ Media ( http://www.adzmedia.co.uk/ )

ADZMedia ( http://www.adzmedia.co.uk/ ) is a UK-based advertising and design agency, specialising in handling branding and web design projects for a range of client needs.

KANSAS CITY, MO – Adknowledge announced today that AdStation.com, the industry leading cost-per-click affiliate network has increased affiliate payouts by twenty percent in the second quarter. The increase in yield resulted from a combination of corporate strategies including: creative optimization, targeting and competition by advertisers within its auction marketplace.
“We have spent a great deal of time this quarter optimizing every part of our system,” said Mike Fitzgerald, General Manager of AdStation.com. “Since all our creatives are developed in-house and exclusive to our network, one of our biggest gains in performance was the optimization of these creatives. Our behavioral targeting was also further tweaked this quarter and allowed us to increase the quality and quantity of clicks that we were able to receive on behalf of our affiliates.”
“Our advertisers have responded extremely favorably to the increased level of traffic available from our affiliates,” said Rick Ramos, Vice President of Marketing for Adknowledge. “This has led to an increase in competition at BidSystem.com, our online marketplace where advertisers can bid on traffic on a cost-per-click basis, allowing us to increase the payouts our affiliates are receiving.”
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. For more information about Adknowledge, please visit them at www.Adknowledge.com. Affiliates looking to display ads within their websites or email list should visit AdStation at www.AdStation.com. To drive traffic to your website from Adknowledge’s advertiser marketplace, please visit www.BidSystem.com.

Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising Program.

MediaBids’ Per-Inquiry (PI) Print Advertising Program enables newspapers and magazines to run ads from a select group of national advertisers simply by filling out a form on the MediaBids website. These advertisers pay for their print advertising on a Per-Inquiry basis – meaning there is a fixed dollar amount they will pay for each lead or sale generated from their ads placed in newspapers & magazines. Current advertisers available for publications to choose from include: Vonage, Dish Network, Walkfit, Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html

MediaBids delivers creative to the publication for the requested advertiser – each ad has a response-tracking mechanism in place and publications are provided with reporting information. Currently, MediaBids has over 1,300 publications nationwide placing advertisements on a per-response basis.

“I have been extremely pleased with the Per-Inquiry ad program offered by MediaBids. It’s a fantastic way to create advertising revenue, as well as give our newspaper a continuing stream of new advertisers that come from efforts outside the traditional methods we use,” says Dave Gwiazdon, Associate Publisher, The Sacramento Union.

“We’ve worked with thousands of print advertisers over the years who have echoed the same sentiment – it’s not the medium, it’s the method. Our advertisers love print advertising, some just don’t love the conventional way of buying. That’s where we hope our Per-Inquiry Advertising Program will come in – providing advertisers with a program that pairs tracking capabilities and a results-based payment structure with a medium that can deliver a unique level of response, branding and engagement,” says Jedd Gould, President, MediaBids.com.

Publications and advertisers can learn more about MediaBids’ Per-Inquiry Advertising Program by visiting: http://marketing.mediabids.com/pi/

Web Site: http://marketing.mediabids.com/pi/

SAN DIEGO – Two of the most fundamental issues of online shopping are driving traffic to a website and generating a completion of sale from that visit. In order to further increase the traffic and sales of its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered with Google Checkout, a checkout service that assists both of the issues simultaneously. Google Checkout not only provides an easy and secure checkout process, but it also identifies its approved merchants in keyword search results.

Many online shoppers often start with Google to perform their keyword search for a product. By using Google Checkout, the Checkout badge can be added to an Adwords ad and Product Search listings in order to highlight a store. The Checkout badge is an icon that makes an ad stand out in a search results list and tells potential customers that shopping with that merchant will be convenient and secure.

“The new Checkout badge that appears on our AdWords advertisements has given us a 23 percent lift in click-through rate,” says Fred Lerner of Ritz Interactive. “And … customers that use Google Checkout convert 24 percent more frequently than those that go through a standard checkout process.”

Driving traffic to a site is only half the battle, though. Checkout also helps merchants more effectively turn traffic into paying customers. Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. With Google Checkout, the purchasing information of each Checkout user is stored in a single account, so they can make a purchase by simply providing their account username and password.

“Google Checkout is an incredibly powerful service,” says Jordan Kohler, from the Business Development team at Zoovy, Inc. “And our new partnership with Google enables us to provide a seamless back-end integration of their services with our e-commerce software. This is another tool to help our merchants succeed in the extremely competitive industry of selling online.”

To learn more about Google Checkout and Zoovy e-commerce solutions, visit http://www.zoovy.com/googlecheckout

About Zoovy, Inc.

Zoovy, Inc., the leader in success driven e-commerce software, provides e-commerce tools and services for online businesses. With a multi-channel sales strategy, businesses reach more customers and drive more sales by integrating with multiple online marketplaces such as Amazon.com, Overstock, eBay and many other top comparison shopping services. Zoovy 1 automates product management, listing, sales, inventory, shipping and accounting processes, offering complete online storefronts and auction management tools for both small merchants and large wholesaler/retailers. For more information, call 877-966-8948, or visit http://www.zoovy.com

Zoovy, Inc.
CONTACT: Zoovy, Inc., 1-877-966-8948

Web site: http://www.zoovy.com/