Monthly Archives: March 2008

WOODLAND HILLS, CA – Gumiyo and Target Media Partners announced today their partnership to launch printed and online classifieds onto consumers’ mobile phones. Being the first to combine print and online classified advertising on this scale, together with the exponential increase in the usage of text messaging and the mobile Web, Gumiyo and Target Media Partners executives expect the partnership to increase the value of classified ads as well as response rates.

Gumiyo provides a leading platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information, and employment advertising for truck drivers.

Gumiyo’s private label platform is designed to import, format, and synchronize listings into a mobile Web version of any of Target Media Partners over 100 publications and 40 websites. Advertisers can opt to include additional images and extended descriptions that would not otherwise fit in the limited space provided by printed publications. As listings are uploaded to the mobile platform they are assigned a unique identifier that buyers can use to access those listings on their mobile phones with the simple text message. As a result, buyers can get a great deal more information about a listing and connect with the advertiser via email, text message, or a live phone call directly from the ad.

“Our relationship with Gumiyo,” said Target Media Partners CEO and co-founder Mark Schiffmacher, “is the future of printed and online classifieds and we will continue to offer the best service available to our advertisers and readers. For example, over the next few months our millions of print and online local readers will have a have dramatically new access to information about whatever they are looking to buy or sell. Likewise millions of long haul truckers will have instant access to jobs from anywhere, at any time.”

Shuki Lehavi, CEO and co-founder of Gumiyo, states, “Target Media Partners is exactly for whom we designed the Gumiyo mobile platform. We’ve built our system to be as flexible and turnkey as possible to accommodate classified listings across multiple categories. In fact, from day one we saw the mobile phone revolutionizing the way advertisers could reach buyers anytime and from anywhere. Buyers are not always in front of a computer and they’ll not always remember a Web address they saw somewhere. However, they almost always have their cell phones with them and they’re always turned on.”

About Gumiyo (www.gumiyo.com)

Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.

About Target Media Partners (www.targetmediapartners.com)

Target Media Partners is the leading independent print and online publisher of local classified and used vehicle photo advertising, information and employment advertising for truck drivers, and wholesale merchandise advertising. Through its integrated print and online capabilities, Target Media offers buyers and sellers comprehensive, targeted, and proven ways to conduct business-to-consumer, consumer-to-consumer and business-to-business transactions. Its over 100 advertising publications are leaders in their local and niche markets, and its 40 websites attract almost 20 million page views each month. Since 1998, through internal growth, website development, and a systematic acquisition program, its profitability has increased at a compound rate of over 20% per year.

SAN FRANCISCO – AdBrite, the Internet’s Ad Marketplace, announced today that over 50,000 websites are now active in its online advertising marketplace, making AdBrite second only to Google among ad providers in number of sites. AdBrite also announced that the company is serving 8 of the 20 largest US online media properties.

The AdBrite network has grown rapidly over the past 18 months. AdBrite provided ads to over 50,000 websites in February 2008, having grown from 20,000 sites in September 2006. ComScore reported AdBrite as the fourth-largest ad network by pages viewed (December 2007), serving ads on 25 billion pages for the month. Currently adding thousands of new sites each month, AdBrite has established itself as a scale leader, helping major web publishers as well as niche specialty sites run relevant advertising and maximize revenue yield.

“We’re pleased that 50,000 websites choose AdBrite to deliver rich, relevant advertising to their sites,” said Ignacio Fanlo, CEO of AdBrite. “AdBrite’s large, diverse base of quality publishers helps advertisers reach their target audience across any audience demographic, content type, behavior, or geography.”

AdBrite now serves some of the web’s largest media properties. Eight of ComScore’s top 20 media properties are AdBrite partners. AdBrite offers banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, via a transparent auction-based marketplace.

“We’ve expanded on our core strength as a self-serve publisher marketplace to partner with many of the world’s largest web properties,” continued Fanlo. “AdBrite’s mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike.”

Scale has also brought specialization to AdBrite’s marketplace, which features specialty channels like Entertainment, Women’s Lifestyle, Social Networking, and Sports & Outdoors. These channels reach millions of unique users each month, while at the same time enabling savvy advertisers to focus their buys by site content or user base.

“AdBrite helped SONY BMG deliver our artists’ products to targeted audiences across a large, diverse set of high-quality sites,” said Kyle Sherwin, Vice President of Media at SONY BMG. “AdBrite’s mix of ad products and transparent marketplace model have made for several successful campaigns. In addition to providing great results, AdBrite offers terrific client service.”

About AdBrite

AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (ComScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.

REDWOOD CITY, Calif – Turn, Inc. today introduces the Turn Smart Market, the world’s first fully automated market for online advertising. Tested in limited beta during 2007, the Turn Smart Market opens with over 500 premium advertisers and agencies and 3,000 websites, providing a revolutionary approach to online advertising.

The Turn Smart Market optimizes performance using a machine learning platform that automatically blends contextual, audience, behavioral, and additional custom targeting methods to achieve advertisers’ performance goals using their choice of CPM, CPC, and CPA pricing. No other advertising platform exploits this broad array of targeting techniques in a single market.

Turn’s automatic targeting technology is complemented by a comprehensive set of manual controls to enhance performance, fair market pricing, and brand safety for advertisers and publishers. Leading ad agencies and advertisers are now using the Turn Smart Market to purchase inventory from high-quality publishers because it delivers the best combination of performance, control, and insight compared to traditional ad networks and manual exchanges.

“Today’s announcement of the Turn Smart Market demonstrates that the underlying technologies driving Turn—automatic targeting, machine learning, and goal-driven auction pricing—are rock solid,” said Jim Barnett, CEO of Turn. “Turn has achieved the critical mass that our unique technology needs in order to ensure market leading performance. We’re now ready to scale our market with an even broader group of advertisers and publishers.”

Tickle Inc. works with Turn for their in-page display campaigns and comments, “I have been working with Turn for a long time and am always pleased with the strong performance of Tickle’s campaigns. Turn has been very proactive with their campaign management and with their goal-seek functionality, we hit our ROI goals every time. I also enjoy the real-time reporting, control, and flexibility that Turn’s console offers.”

Oleg Korenfeld, Director of Ad Operations for Hachette Filipacchi Media, the world’s largest publisher of consumer magazines, adds a web publisher’s perspective. “In selecting an advertising partner, it’s critical to balance two needs—revenue and brand safety. The Turn Smart Market delivers on both promises—the automated targeting and auction market realize attractive prices for our inventory, while strict advertiser standards and exclusion management tools protect such trusted brands as ELLE, WomansDay, and Car and Driver.”

The Turn Smart Market is the world’s first automatic targeting system. Automatic targeting blends contextual, audience, and behavioral targeting and does not require category, site or keyword selection for optimization. The Turn Smart Market attracts many of the best-known brands in the industry who rely on Turn to optimize campaign performance with automatic targeting, and quality publishers who choose Turn to maximize their eCPM.

About Turn, Inc.

Turn has created the world’s first Smart Market for online advertising. Employing the power of machine learning technology, the Turn Smart Market combines automatic targeting and goal-driven pricing to optimize ROI for advertisers, revenue for publishers, and relevance for consumers. Turn was founded in 2005 and is located in Redwood City, California. For more information, visit http://www.turn.com.

AdAgencyOnline.Net uses their blog talk radio shows on AutoAdCreative.Com to host open business meetings and to feature worthy auto dealers using the internet in new ways.

Automotive advertising agencies are constantly challenged by their auto dealer clients to leverage their automotive advertising dollars. AutoAdCreative.Com, under the direction of Philip Zelinger, the President of Ad Agency Online, L.L.C., followed their lead. AutoAdCreative.Com took their free automotive advertising resource portal to a new level when they began hosting their “Lunch With Phil” and “Dealer Spotlight” shows on their online station – WAAC, All Automotive News, All The Time.

AdAgencyOnline.Net already links their affiliated independent automotive advertising agencies and preferred auto industry vendors online using their proprietary internet based operating system with an integrated communication and distribution system. The recent addition of their co-sponsored free automotive advertising resource portal, www.autoadcreative.com, opened up new opportunities to bring in their present and pending auto dealer clients.

Mr. Zelinger explained the new opportunity that blog talk radio has offered him to pass on cutting edge technologies and best practices to his affiliated automotive advertising agencies and auto dealer clients, “We always used the internet to host our internal communication and distribution system. The recent link with AutoAdCreative.Com was intended to attract new business by offering free creative concepts and auto industry news using blog talk radio and an online Dealer 20+ group. Auto industry vendors like Gumiyo, LeadConverter, Ai Dealer, BZ Results, LaserStream Video, NeoSynergy – “Best Deals” & “”Buy Direct”, Kihon Media, CarFolks.Com and 800RESPONSE shared the vision and joined us as preferred vendors after meeting our criteria for consideration by our auto dealer clients. We began using our “Lunch With Phil Show” as an open business meeting because we were adding vendors too fast to pass on individual inter-office memos and our auto dealer audience loved the ability to “listen in” to new opportunities almost as fast as they were added! The “Dealer Spotlight” was an idea that stemmed from our addition of CarFolks.Com, a consumer social networking site for the auto industry. We promote CarFolks.Com as a new channel for automotive advertising agencies to spotlight their auto dealer clients in a free consumer driven portal and the new show features auto dealers that understand the power of the internet to communicate to their customers on many levels.”

Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep, was the first invited guest and he was quick to comment on his appreciation for being recognized, “Philip Zelinger has always been ahead of the curve when counseling me to use new technologies, applications and processes and he dragged me kicking and screaming onto the internet. His suggestions have always been spot on! As a result of his multi-channel branding of my dealership, including the internet as a core media, we now reach customers as far as an hour away in Raleigh. I was proud to be recognized as someone who listened.”

WAAC – blog talk radio airs shows weekdays from 12:00 noon to 1:00 PM EST. Previous shows are stored on the site, www.autoadcreative.com, and they act as a library of information for affiliated automotive advertising agencies and auto dealer’s visiting the site. The portal is opened to the public and platforms cutting edge technologies and applications that promise to blur the line between the real and the virtual world. AutoAdCreative.Com is billed as a “One Stop Site For All Of Your Auto Dealership’s Needs” and they seem to have earned the title with the addition of blog talk radio.