Monthly Archives: December 2007

Vitacall LLC (http://www.vitacall.com ), a Boulder, Colorado based Web 2.0 telephony company has just introduced cutting edge Click-to-Call services to its suite of products. Click-to-Call services allow companies to place links on their websites or banner ads, enabling customers to immediately call and be connected to their businesses. Data from these calls can then be analyzed to provide a more robust understanding of their customers including how a customer found the company, how long they communicated on the call, and even personal data about the customer.

A recent Forrester research study has shown a significant growth in the Click-to-Call industry over the last three years, and it’s easy to understand why. The study found higher conversion rate of Click-to-Call users over non-users, and a 143% return on investment of advertising dollars. Research also indicated that Click-to-Call customers were better informed than toll free callers, and asked more detailed questions.
“We feel that Vitacall’s Click-to-Call service will rapidly replace 800 numbers online due to their affordability and the additional customer information they provide.” said Vitacall’s CEO, Tim Rohde. “By offering the most competitive Click-to Call rates in the industry and the sophistication needed for back-end integration and analytics, we can address the needs of small businesses and enterprises alike. We’re particularly excited about the potential this has for pay-for-performance marketers. Now they can include phone calls in their mix of pay-per-click campaign services.”

Click-to-Call services are expected to grow rapidly in the near future, as familiarity with the technology grows. “It’s rare to find a cutting edge technology that can be implemented with so little cost – it should be a
“no brainer” for most service oriented businesses” said Fred Portner, CFO of Envision Equity Partners. “Anytime I can pay less money per customer contact and retrieve more information about those contact sessions, I’m going to jump at the opportunity. And my developers looked at the standards-based interface and actually smiled at me.”

Oodle (http://www.oodle.com), a whole new way to shop classifieds, and the New York Post (http://www.nypost.com/) today announced a partnership to revamp the online classifieds offering on nypost.com. New York Post users will now be able to search New York’s largest collection of online classified listings in tickets, pets, merchandise and services as well as post their own ads for free. The New York Post, with more than 4 million users in a typical month, is the oldest and fastest growing continuously published daily newspaper in the United States. Oodle is the largest and most comprehensive online classifieds marketplace in the nation.

Velocity, the London-based technology marketing consultancy, has reinvented itself as “the B2B technology marketing agency for the Interweb era”.

The company announced its new offices, new website, new Client Services Director and new digital marketing practice in one fell swoop today.

The new agency grows out of a successful consultancy specialising in technology marketing, with clients including BT Global Services, Gartner, Portrait Software, Clearswift and a range of early stage technology companies.

“We’re still consulting-led,” says Stan Woods, Velocity Marketing Director, “But we’ve really invested in the digital side of the business – where B2B marketers are lagging behind their consumer colleagues.”

The new agency offers three main services:

Strategic Consulting – engagements focused on positioning, messaging, branding and core stories.

Marketing Acceleration Programs – integrated online and offline campaigns around goals such as thought leadership, lead generation and selling to existing customers.

Digital Engagement – a digital marketing practice that brings together search marketing, email campaigns, online PR, blogging, social media, affiliate programs, web analytics and video screencasting.

“We’re stealing the digital pages form the consumer marketing playbook,” says Roger Warner, Velocity’s new Client Services Director, “But we’re re-engineering tactics to make them more relevant and effective in a B2B context.”

Warner, formerly of IBM and Airbus Industries, joined Velocity in September from open source content management player, Squiz, where he gained deep digital marketing experience.

The agency also publishes a new blog on B2B and technology marketing, available at http://www.velocitypartners.co.uk/our-blog/

For more information:

Website: http://www.velocitypartners.co.uk

Blog: http://www.velocitypartners.co.uk/our-blog/

White Papers: http://www.velocitypartners.co.uk/papers/

The fast growing Ambimark, Inc. has successfully launched a free boat classified website www.oceanlist.com. OceanList.com offers free services for individuals looking to find or sell a boat or a yacht. The idea behind Oceanlist.com is to provide all sellers and buyers with powerful, convenient and high-quality classified services online.

The website offers free online ads for individuals looking to buy all types of boats including fishing boats, sail yachts, performance boats, ski boats, personal watercrafts and more.

OceanList is easy to use and accessible to all. In fact, visitors can access the entire site inventory 24/7 and lookup a boat by type, make and location. Furthermore, the search results can be customized for specific buying/selling requirements such as year, boat size and price.

Boat seller can sign up for a free account and place a photo ad in less than 5 minutes. The boat or yacht will be immediately available for OceanList.com visitors — potential buyers and can be easily updated or edited by boat owners.

Ambimark is driving targeted traffic to OceanList.com directly via top and second tier search engines, national classifieds, world online marketplaces, and internet affiliate partners. National marketing campaign will be launched right before the 2008 boating season. This will result in high numbers of potential buyers and thus more sales for Oceanlist.com private sellers and dealers.

Boat dealers and yacht brokers can benefit from OceanList.com traffic by advertising their inventory via convenient dealer account interface specifically created for managing multiple listings.

www.Oceanlist.com was created to serve unique needs of private sellers, boat dealers and buyers in the online boat marketplace. The website’s database is constantly growing and attracting thousands of visitors looking to sell or buy a boat in the USA and around the world.