Largest Social Network on Your TV! Facebook and More Are Coming Soon to Your Xbox 360!

Published November 17th, 2009

Unlock a world of friends, entertainment and games from the comfort of your couch, displayed on the best screen in the house, using Xbox 360 and Xbox LIVE. Tomorrow, Xbox LIVE members around the world will have their Xbox 360 console transformed and plugged into the best value in home entertainment, with access to Facebook, Twitter, Last.fm and Zune video with instant-on HD, all right in their living rooms.
• Facebook.2 Update your status to share what movie, game or entertainment you’re enjoying, connect with friends, and view their Facebook stream, status updates and photos on the big screen — all seamlessly integrated and custom-built for Xbox 360. You can even compare your Xbox LIVE and Facebook friends lists to see which of your friends are on Xbox LIVE.
• Zune. Zune video on Xbox LIVE offers a full-fidelity experience with instant-on HD in 1080p and 5.1 channel surround sound. No waiting for downloads or buffering, it’s there at the press of a button. You can also share the experience with up to seven friends through voice chat and Avatar integration on the TV screen — it puts a whole new spin on movie night.
• Twitter.2 Stay in the know by discovering, posting and replying to tweets right on your Xbox 360. You can even view friend profiles, trends and conversations, or search to see who’s tweeting about your favorite game.
• Last.fm. 2 Discover more music and explore endless personalized radio stations with Last.fm on Xbox 360. Skip, “ban” or “love” tracks to create your perfect mix. We’ve even built in “Gamer Stations” with game-related types of music selected specifically for the gaming community. (Available in the U.S. and U.K.)

Don’t have an Xbox 360 console? Now, more than ever, Xbox gives you great ways to stay connected and share fun and entertainment, starting at $199 (U.S.).

Why:

Microsoft is continuing to evolve Xbox LIVE to bring more games, more entertainment and more social experiences all from a single device. As a Gold member on Xbox LIVE, you get access to Facebook, Last.fm and Twitter, providing you with a pipeline of content that is always being updated and refreshed. For just over $4 per month, Xbox LIVE Gold Membership is hands-down the best value in home entertainment.

When:

Launching on Nov. 17

1 Xbox LIVE Gold Membership and Netflix unlimited subscription plan required for Netflix instant streaming. See Netflix Terms of Use for details about Netflix service.

2 Xbox LIVE Gold adult account required to access these features. Xbox LIVE Gold Memberships are just over $4 (U.S.) per month.

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ASOS.com Launches Twitter Feedback and Reviews Site, Asosreviews.com

Published November 17th, 2009

ASOS.com, the UK’s leading online fashion store, has launched ASOSreviews.com, an exciting Twitter-powered feedback and reviews micro-site. The site follows ASOS.com’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers.
James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a great way for us to keep in touch with and be open about the real-time feelings of our customers. Its bright, visual nature gives us nowhere to hide and I’ll be making it not only visible to our customers but to all of our colleagues at ASOS HQ as well. It’s also a great feedback tool and the great thing is that the loop is already closed as our customer care team already monitor and respond to tweets directed at us 24/7. We are excited about the launch of the site and have some interesting plans for its future development.’
ASOSreviews.com aggregates and displays positive and negative tweets about the brand, and encourages users to tweet their opinion about their ASOS.com experience. The site also visualises the overall sentiment of the brand and displays an interesting word cloud overview of what people are saying.
Charles Dalton-Moore, Managing Director of thruSITES, the social media development firm that built the site, said ‘ASOSreviews.com is designed to give a snapshot of customer sentiment on ASOS.com whilst encouraging ASOS.com’s online community to engage with and talk about the brand. We very much admire ASOS.com’s boldness in launching the site and taking the leading social media approach of any fashion retailer. Many other companies out there have yet to wake up to the reality of social media and should take ASOS.com’s example of learning from and engaging with their online community.’
About thruSITES
thruSITES is a London-based strategic web design and development agency specialising in community sites and social networks, plus social media apps and widgets for a range of networks. thruSITES works with large multinationals and government organisations, directly and via top marketing agencies, as well as smaller clients and web entrepreneurs. http://www.thrusites.com
About ASOS.com
Established in June 2000, asos.com is the UK’s largest independent online fashion and beauty retailer. With over 25,000 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.6 million unique visitors a month and has 2.7 million registered users. http://www.asos.com

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Audi Turns to Social Media for Inspiration

Published November 13th, 2009

Audi today released the final social media video installment documenting behind-the-scenes considerations that shaped its entries in this year’s Los Angeles Design Challenge, a competition associated with the upcoming L.A. Auto Show involving Southern California automotive studios.
As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page as a central hub, the team was able to engage Audi fans – and regular Facebook users alike – in a variety of ways, including discussion threads, polls and feedback on photos and videos. This resulted in an active conversation between the Audi designers and the consumers they were targeting.
With its nearly 400,000 fans, the Audi Facebook audience is composed of passionate brand enthusiasts who have a mutual affinity for automobiles. They yielded feedback for the design team that proved uniquely thoughtful. Additionally, the broader Facebook community was welcome to participate as well, increasing the potential input. Collectively, Facebook participants played a key role in shaping the design and functionality of the Audi models submitted for the competition.
Case in point: the prevalence of communications tools in the final Audi designs. When engaging with Facebook users for input on the topic of connectivity, the Audi Design Team received overwhelming demand to stay in touch with users’ digital worlds – even behind the wheel. Taking this insight to heart, the design team developed a driving experience that, while solitary, enabled seamless communication through a host of channels including messaging and social networking integration via mobile broadband.
In fact, a large number of design elements in the final products can be credited to Facebook users.
“Often, we’d encounter decisions in which both options had merit from a design perspective,” said Jae Min, Chief Designer, Design Center, California. “In those instances, it was especially useful to field input from the Facebook users. After reviewing the feedback, we would eventually notice a consensus formed among the community which shaped our final designs.”
The theme of this year’s competition, titled “YouthMobile 2030,” asked design teams to envision automobiles appealing to young people of the future. Many major automakers participate in this annual competition that challenges their respective California design studios to push the limits of their expertise and imagination.
The Audi Design Team developed two complementary models meeting these criteria: the accessible Audi eOra and the aspirational Audi eSpira. Both cars function as extensions of one’s body and its senses. Using next generation vehicle control logic, they take even the smallest body movements and gestures of the driver into consideration to provide an unsurpassed command of the drive. The sportier eOra has a smaller footprint has unmatched agility.
Participating Facebook fans said having a stake in the design of these groundbreaking vehicles was empowering and rewarding. While engagement through social media is nothing new, transcending the virtual world to create something tangible is more novel for brands.
“It was really nice to see that Audi cared enough to listen,” said Joe Zamani an active member of the Audi community on Facebook who participated in the regular Design Challenge queries on the page. “The fact that they felt our opinions were worth taking to heart was encouraging. It shows what a valuable resource social media can be when ideas are turned into something real.”
The Los Angeles Design Challenge results will be revealed on December 3, 2009 during the L.A. Auto Show.
The latest Audi web video captures the final stretch of the Los Angeles Design Challenge and the Audi design team’s creation process. Audi partnered with entertainment and marketing production agency Trailer Park to create the video.
To view the latest Audi L.A. Design Challenge web video, go to: http://www.youtube.com/watch?v=3w98a4qLZAE
To visit the Audi Facebook Page, go to: http://www.facebook.com/note.php?note_id=115498098436 – /audi?ref=ts
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

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Twitter Statuses Can Now be Preserved in a Paperback “Microbiography” with a New Publishing Service Launched by 140bio.com

Published November 11th, 2009

Twitter has taken the online social networking community by storm. Millions of users post updates throughout the day that are now going well beyond the classic tagline of just “what are you doing?” Rather, what is posted on Twitter contains a wealth of information about ones life experiences.

Just like a diary or journal, a stream of Twitter updates come together to tell a story. A new service recently launched by 140bio.com now allows users to publish those experiences as their very own printed “microbiography.” Produced on quality white stock paper with full color glossy cover, paperback microbiographies are great for archiving life’s greatest moments, whit and observations. 140bio.com makes it possible to preserve and reminisce about those events with a 5″ x 8″ paperback version of personalized tweets.

140bio.com is also pleased to announce that the shipping fee will be waived for a limited time.

Visit http://www.140bio.com for more information or follow us on Twitter for specials and other promotional events @140bio

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Open-Xchange Announces Agreement with Dotster Providing Users with E-Mail and Groupware

Published November 11th, 2009

Open-Xchange, the leading provider of business-class open source collaboration software, announced today an agreement with Dotster, Inc., a leading full-service provider of essential resources for businesses and individuals to get online and grow online, to deploy Open-Xchange for its e-mail users.

Dotster has established itself among the world’s largest domain name registrars with more than 3 million domain holdings under management and servicing hundreds of thousands of customers worldwide.

By offering Open-Xchange e-mail and personal information management (PIM) as Software-as-a-Service (SaaS), Dotster enables its customers to work productively with the AJAX-based Open-Xchange anywhere they have access to a browser and an Internet connection. Open-Xchange enables synchronization with Microsoft Outlook, Apple Mail, native Mac applications iCal and Address Book, as well as most popular smartphones, including iPhone, Nokia and Windows Mobile.

With recently introduced “Social OX” features, Open-Xchange also gives users the ability to consolidate any kind of existing webmail accounts–for example from Google and Yahoo–into a folder in Open-Xchange so they can be managed more easily. In addition, contact details from social networks such as Facebook, LinkedIn or Xing can be added automatically to the Open-Xchange address book–giving users easy access to the latest contact information within their personal network. Users can now integrate and merge their address books from Google Mail and Facebook into Open-Xchange, as well.

“With Open-Xchange, we offer our customers business-class e-mail and PIM functionality at no additional charge,” said Clint Page, CEO of Dotster. “Open-Xchange sets the standard for groupware solutions, giving users the ability to team up with others inside and outside of their enterprise, as well as the ability to engage regardless of the social network their contacts are using. Through the free webmail offering, our customers can get to know the benefits of Open-Xchange without any obligation and, if they want, go to a complete groupware solution and mobile solution at any time.”

“Social OX is useful because it allows Open Xchange users to consolidate all their contact data that is maintained on social networks and free webmail accounts,” said Philbert Shih, senior analyst, Tier1 Research. “Bringing together contact information stored from all these different locations boosts user productivity and enables control from one place. Being able to access this information via the Internet or a smartphone, anywhere, anytime, is an additional benefit. This is an important development for messaging providers as they look for ways to deliver features and functionality to users that allow them to differentiate from the competition.”

“With Open-Xchange, service providers get a scalable platform for business-class e-mail without extra cost,” says Rafael Laguna, CEO of Open-Xchange. “Selling complementary and valuable services for Open-Xchange helps service providers to differentiate themselves, increase their average revenue per user and significantly grow profitability. By leveraging our Open-Xchange software, Dotster can gain competitive advantage, solidify their relationship with existing customers and attract new customer audiences, as well.”

About Dotster Dotster is a leading full-service provider of essential resources for businesses to get online and grow online. It has helped more than one million businesses and individuals establish their web presence, build their websites, and drive revenue. Dotster offers its customers a complete set of services including the ability to get online with a domain name and e-mail address; build a major web presence with web hosting and custom website design; generate traffic with Search Engine Optimization (SEO), website promotion and social media platforms; and reduce IT costs with Virtual Private Server hosting. For more information, visit www.dotster.com or call (360) 449-5900.

About Open-Xchange Open-Xchange is the innovator of scalable and integrated open source e-mail and collaboration solutions for enterprises, academic institutions, and government authorities. The company provides on-premise versions called Open-Xchange Server Edition and Open-Xchange Appliance Edition, along with Open-Xchange Hosting Edition, which enables web hosting companies to provide an easy-to-use and feature-rich application delivered as Software as a Service (SaaS). The Open-Xchange Hosting Edition is architected to integrate into a hosting provider’s existing infrastructure, such as authentication, provisioning, billing, and e-mail storage and does not require that these systems be replaced.

Open-Xchange AG is a privately-held company headquartered in Nuremberg, Germany with offices in Olpe, Germany and Tarrytown, N.Y. For more information, visit www.open-xchange.com

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7Summits to Leverage Jive Software’s Social Business Software

Published November 10th, 2009

7Summits, a new type of Social Business Agency, announced that it has formed a strategic partnership with Jive Software designed to deliver more end-to-end social business solutions for enterprises through a combination of Jive’s Social Business Software (SBS) and 7Summits’ Strategic Framework for Applied Social Media.

7Summits provides Social Business Strategy and related services that leverage Jive’s SBS to deliver custom, tailored social communities. Jive SBS is applied to key business imperatives including Customer Service, Product Development, Human Resources, Marketing, Sales, and Operations to drive measureable business value. Beyond Facebook and Twitter, an organization building its own community provides more customer insight, direct communications and the ability to measure the effectiveness of how these conversations affect behaviors that directly relate to business performance. Jive’s SBS platform is the proven market leader. 7Summits has focused on building solutions with the platform that should garner interest across industries.

“7Summits is all about Applied Social Media for Business and Jive’s Social Business Software has everything that is needed to deliver on your Social Business Strategy. With Jive’s SBS, we can easily and efficiently execute a strategy that has a direct and measurable impact on improved revenue, reduced cost or both” said Paul Stillmank, President and CEO of 7Summits. “We believe in Jive so much that 7Summits’ web experience is powered completely by Jive. But don’t just listen to us; Gartner and Forrester have ranked Jive at the top of the pile in recently published analyst reports.” Stillmank served as part of Jive’s Expert Panel discussion at JiveWorld09.

“Leveraging social business software and applying social media constructs for business benefit is about more than just technology. Customers need strategy, measurement, and levers to know when refinement and action is needed. We are pleased to have an industry visionary in 7Summits to help us provide a complete solution for our customers”, said Robert Brown, Senior Vice President of Client Services, Jive Software.

About Jive Software Jive frees people to engage in open, natural business conversations and workflows that typically are trapped inside of emails, phone calls or meetings. As the leading enterprise-class suite of SBS applications for Global 2000 companies and governments, Jive combines social networking software, collaboration software, and community software into the first solution to effectively manage employees, customers, and partners on a unified platform built for tens of thousands of users and millions of page views.

About 7Summits Founded in 2009, 7Summits is a Social Business Agency with mission of helping their clients’ customers, employees and partners build their business. 7Summits refers to this as Applied Social Media for Business. 7Summits is dedicated to helping clients apply social media to drive business imperatives. The firm brings deep marketing and social media strategy expertise that helps organizations wade through the hype and focus on moving key operational metrics.

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First iPhone Social Networking App to Have Free ‘Phone’ Calls

Published November 9th, 2009

myRete is announcing WhosHere 2.0. The WhosHere 2.0 marquee new feature is WhosHere Voice. As long as both parties have a Wi-Fi connection, WhosHere Voice allows our 750,000 users to call any other user for free. The recipient does not even have to be in the app to take a WhosHere call.

There are two unique components of WhosHere Voice. First, each user controls who has permission to call them. Second, users do not give out any personal information to make or receive a call. Users do not have to give out a phone number, email or IM address to use WhosHere Voice. It ensures users all the privacy they desire to have on a caller-by-caller basis.

WhosHere Voice uses Apple’s iPhone SDK to create a Voice Over IP (VOIP) connection and completely avoids the mobile phone networks. As such, WhosHere users will not see any long-distance, roaming or international mobile phone charges.

Additionally, WhosHere Voice works on the iPod touch 2G further enhancing the utility of an already great device.

Bryant Harris, myRete CEO, said of WhosHere 2.0, “We are thrilled that we have accomplished two significant events in the social networking space. First, we have given our users unique and compelling feature; free, in-app calls without having to give out any personal information. Second, we have done something brand new on the iPhone and iPod touch; creating a social network that goes beyond texts and images to one where real-time voice conversations can happen.”

WhosHere 2.0 includes: *Requires an iPhone or iPod touch 2G and both parties to have a Wi-Fi connection ** Requires OS 3.0 or higher

WhosHere is a social proximity networking application that enables users to meet fri, potential dates or network through an exceptionally simple interface. WhosHere will show you matches that are near you or anywhere in the world based on your answers to a few questions about yourself and who you are interested in meeting. It takes the chance out of the chance encounter. When you find someone you want to talk with, you can send unlimited, free text and image messages to them, and make and receive free calls; all within the WhosHere application.

WhosHere runs on Apple’s iPhone, iPhone 3G, iPhone 3G S and iPod touch and is available for free download on Apple’s iTunes App Store and can easily be found at myRete.com/download. Users of WhosHere can find online help at myRete.com/support and on YouTube (http://YouTube.com/WhosHerebyMyRete). About myRete™

About WhosHere and myRete, Inc. WhosHere has approximately 750,000 users. Over 425 million free text messages and 11.5 million free images have been sent via WhosHere.

myRete, Inc. was founded in March 2008 with the singular focus of bringing an exceptional proximity networking experience to the iPhone and its millions of users. myRete’s product line includes the WhosHere client and WhosHere application server. Rete is Italian for “network”. Offices: San Mateo, CA and Alexandria, VA.

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