Articles in News
Multicultural Social Media Monitoring Tool Launched
Target Latino, a multicultural and Latino consumer specialist marketing firm, has introduced a Multicultural Social Media Monitoring tool, SMX Echo, in the United States.
SMX Echo is a Multicultural Market Intelligence Solution that scans for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese and has been named “a tool of choice — especially when it comes to multicultural marketing and public relations campaigns” by the Huffington Post.
“I have evaluated many well-known social media monitoring tools available and what impressed me the most about SMX Echo was its ability …
LinkedIn Announces Mobile Application for BlackBerry
LinkedIn®, the world’s largest professional network with more than 60 million members globally, today announced the launch of the LinkedIn application for BlackBerry® smartphones at www.linkedin.com/blackberry and on BlackBerry App World™. This application complements LinkedIn’s other mobile offerings for the iPhone® and Palm Pre™ to give members more choices on how to use LinkedIn away from their offices and computers.
“With the addition of the application for BlackBerry to our broader suite of mobile applications, LinkedIn is available to more business people than any other professional network in the world,” said …
The National Alliance on Mental Illness (NAMI) Launches Social Networking Site for Young Adults
The National Alliance on Mental Illness (NAMI) has launched StrengthofUs.org, a new online community.
The National Alliance on Mental Illness (NAMI) has launched StrengthofUs.org, a new online community where young adults living with mental health concerns can provide mutual support in navigating unique challenges and opportunities during the critical transition years from ages 18 to 25.
Developed by young adults, StrengthofUs.org is a user-driven social networking community where members can connect with peers, share personal stories, creativity and helpful resources by writing and responding to blog entries, engaging in discussion groups …
Managing Social Media Risk
The Chubb Group of Insurance Companies will host an interactive, worldwide discussion on social media risk management during this year’s Risk & Insurance Management Society annual conference April 26-29. Using online collective intelligence software developed by Imaginatik, individuals and business professionals around the world, along with registrants to the Boston conference, are invited to join a dialogue that aims to identify and reduce the emerging risks businesses face as a result of Web 2.0 platforms like Facebook, YouTube, Twitter and corporate blogs.
“When musician Dave Carroll posted his video on …
Humanity Calls Website Unlocks Power of Social Media to Inspire Charitable Giving and Awareness of Critical Global Challenges
Humanity Calls invites nonprofits to participate in the eBay Earth Day Fundraising Tournament at www.humanitycalls.org. The tournament’s cash pool has been seeded with $50,000 generously donated by eBay and will grow significantly during the tournament as individual donations magnify the amount available to all winning nonprofits. At the end of the tournament, the top voted nonprofits will share proportionally in the tournament cash pool.
The eBay Earth Day Tournament is open to all nonprofits focused on the environment, including issues such as climate change, conservation, recycling, renewable energy, pollution and more. …
Spirit of Adventure Facebook Soap Opera Launches
nDreams announced the launch of ‘Spirit of Adventure’, the first ever soap opera on Facebook. Spirit of Adventure features a rich, twisting story that will be revealed week-by-week, written by Christian Wheeler (writer of Bramwell, a period drama for ITV, and PlayStation Home’s cult cross-media game, Xi). It combines a compelling tale and strong characters with a variety of puzzles to create a unique narrative-driven Facebook experience.
“This is the first time social storytelling in this form has been delivered on Facebook,” said Patrick O’Luanaigh, CEO of nDreams. “It allows people …
