Gmail Ads That Learn From Your Inbox

. March 30, 2011 . 0 Comments

Google has announced Gmail ads that learn from your inbox. Users will be able to opt out of the new signals system on the Gmail settings page.

“Soon we’re going to try a similar approach to ads: using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.

Only a few users will notice the change to begin with, but as we improve it we’ll roll it out more widely. As always, ads in Gmail are fully automated-no humans read your messages- and no messages or personally identifiable information about you is shared with advertisers.”

More info: http://mail.google.com/support/bin/answer.py?hl=en&ctx=mail&answer=1217362

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