Knexus Integrates Social into Businesses

. January 25, 2010 . 0 Comments

Knexus has been in the social software and communities space for almost eight years now, starting back when the spirit of social had yet to enter the mainstream. Today, Knexus is the social software partner of choice for the worlds’ leading brands, providing enterprise-scale solutions to extract maximum business value.

Graeme Foux, Knexus CEO commented,” As the business use of social media has matured over the last 12 months, companies have begun to take a more holistic and radical approach, considering how to connect external social network engagement with their own social-enabled sites to increase commerce, trust and loyalty and generate better, faster insights and ideas for future success.”

Knexus is a social software pioneer, combining a platform developed and relentlessly hones by creating effective collaboration, sharing and networking with customers, colleagues and partners, with a passion for helping companies through planning, deployment and harvesting success.

The key areas where Knexus has stepped in to help customers to integrate social into their businesses are:

– Social Commerce, one of the most direct routes to demonstrate a return for companies with ecommerce operations, by applying the concept of word of mouth to ecommerce
– Social CRM, the integration of CRM systems with social media to stimulate conversations between customers and build relationships in order to manage a pipeline of opportunities more effectively
– Customer Loyalty, using online social-enabled sites and communities to encourage and reward loyal customers
– Product Innovation, looking beyond the enterprise, to customers and partners for active participation in product development and innovation as a way of capturing market share

“Integrating Social into business is a must have for today’s enterprise – companies that hesitate will fall behind their competitors,” said Graham Honeywill, formerly global head of digital marketing at Nokia and Nokia Siemens Networks and now Director of Amberbuzz.

If you are interested in how Knexus can help you successfully integrate social into your business, contact us at +1 646 401 0147 (New York); +44 (0) 845 838 5316 (London). Current Knexus customers include BUPA, Dell, GlaxoSmithKline, Ingram Micro, Johnson & Johnson, Nokia and Shell.

About Knexus

Knexus is the leader in social software solutions, used by companies globally to build trusted relationships, create profitable conversations and drive monetization through enhanced engagement. The company was founded in March 2002 by a management team with deep expertise of digital technology and social media, headquartered in New York with offices in London. For more information, go to www.knexusgroup.com or follow the blog at www.knexusblog.com

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