Article Archive for 30 November 2009
Australian social media study
Burson-Marsteller (B-M) today announced the results of a research study into the use of social media by twenty leading brand name companies in Australia. The study examined online stakeholder engagement via corporate blogs, official Facebook Fan Pages and Twitter. “The research suggests that a large number of companies have dipped a toe in the social media arena without following through. The study revealed a lot of inactive accounts, which could suggest ad-hoc efforts with no clear ... Read More








